Nobody wants another BORING, vanilla blog 🍦

How many uninspiring blog posts have you read where you've thought, "I’ve seen this a hundred times before?"

Google feels the same way. It’s had enough of bland, AI-written copy - and so have your customers.

AI is quietly killing your content 🤖

Be honest - have you ever asked ChatGPT to “write me a blog” or “create a post about my business”?

Seems harmless right? Except that every time you do, the internet gets another copy of a copy, with each version less original than the last.

This week on The Engaging Marketeer, Darren chats with Taruna Chauhan — a business owner who turned her passion for preserving family recipes into lessons on systems, wellbeing & legacy.

#EntrepreneurMindset #BusinessGrowth #HealthAndWellbeing

Too busy to work out? Too tired to eat well?

In this week's episode, Taruna Chauhan proves you don’t need hours in the gym - just better habits!

It’s all about tiny changes that make you feel stronger, clearer and more in control.

Most of us say we don’t have time to exercise - but is that really true?

In this week’s episode of The Engaging Marketeer, Darren asks #wellnesscoach Taruna Chauhan how she fits movement into her busy day. Her answer might make you rethink your own mornings…

Full episode out Friday.

Someone had to say it - and Darren did.

In UK #business, there’s an unspoken rule: don’t call out bad behaviour. But why, when that silence protects the untrustworthy?

In this episode of The Engaging Marketeer, Darren reveals how “keeping the peace” can cost you £££.

When was the last time someone did a bad job for you?

Did you warn others? Or did you keep quiet, not wanting to “make a fuss”?

Well, we hate to break it to you, but that silence is the exact reason why the same people keep getting away with it...

You don’t “create” a brand - you earn one.

Referrals, consistent feedback, repeatable outcomes… that’s the evidence your target clients need to see. A brand isn’t a logo or tagline - it’s the feeling people have when they think of you. That’s what you build on.

“What’s the point in a web designer being there?”

That’s what Darren hears when a client says, “I love this site - just copy it.”

In this week’s episode of The Engaging Marketeer, he shares 3 painful lessons from 16+ years running a digital agency - things he’ll never do again.

What could possibly go wrong?

A business owner wants a new website - but doesn’t want to pay for it. “Let’s partner,” they say. “You build it, I’ll handle the sales, and we’ll split the profits 50/50.”

It sounds like an opportunity… until you realise you’re doing all the work...

Want buyers to talk THEMSELVES into saying yes? 💬

Then you'll need to guide them to question assumptions and see the real problem. As David Angel explains on today's episode, your job isn’t to exaggerate - it’s to reveal the truth so they decide themselves with confidence.

Can you recognise the moment when a prospect flips from curious to a serious buyer?

It’s subtle - they start leaning in, asking deeper questions, picturing how it would actually work for them. But too many salespeople mistake this for objections and can even get defensive.

Most salespeople panic when they hear that old classic: “Sell me this pen.”

They start pitching, exaggerating, even lying. But have you ever considered that the real question isn’t about the pen - it’s about understanding the buyer?

How many customers are you losing without even realising it?

On today's episode of The Engaging Marketeer, Darren reveals how a bad website doesn’t just fail to win new business - it actively drives people away.

#MarketingTips #Entrepreneur #Branding #WebDesign

Your website might not win you business — but it can definitely lose you business.

If prospects see a DIY site that looks cheap or broken, they’ll assume your company runs the same way. Don’t let that perception cost you.

Full episode out tomorrow.

#WebDesign #SmallBusiness