Okay, some nuance between selling wholesale and “relinquishing” but still, this seems more sweeping than a simple term-length licensing deal.

Seriously, why not pomp and anticipation for first winner for 15 minutes, attention and highlighting/interviewing winner for second 15 minutes, then build anticipation for second winner next 15 minutes, highlight/interviewing them for last 15? Squeezing last winner into the final 4 minutes is just…🤡