Wordpress | Shopify | Website developer
@emmasoldev.bsky.social
Website Developer | WordPress & Shopify Specialist
Social Media Marketing Expert | Helping brands grow through custom websites and strategic online marketing.
Social Media Marketing Expert | Helping brands grow through custom websites and strategic online marketing.
10. Think in systems, not hacks.
Winning campaigns in 2025 use:
⚙️ Smart targeting
🎯 Strong creative
📊 Clean tracking
🔁 Constant testing
🚀 + patience
No silver bullet—just solid strategy.
#GrowthMarketing #FacebookAds
Winning campaigns in 2025 use:
⚙️ Smart targeting
🎯 Strong creative
📊 Clean tracking
🔁 Constant testing
🚀 + patience
No silver bullet—just solid strategy.
#GrowthMarketing #FacebookAds
July 25, 2025 at 10:12 PM
10. Think in systems, not hacks.
Winning campaigns in 2025 use:
⚙️ Smart targeting
🎯 Strong creative
📊 Clean tracking
🔁 Constant testing
🚀 + patience
No silver bullet—just solid strategy.
#GrowthMarketing #FacebookAds
Winning campaigns in 2025 use:
⚙️ Smart targeting
🎯 Strong creative
📊 Clean tracking
🔁 Constant testing
🚀 + patience
No silver bullet—just solid strategy.
#GrowthMarketing #FacebookAds
9. Don’t sleep on retargeting.
🚫 Don’t show the same ad to everyone.
Instead:
→ Visitors: “Still looking?”
→ Engagers: “Want a sneak peek?”
→ Cart abandoners: “You forgot something 👀”
Speak specifically.
#Remarketing #Retention
🚫 Don’t show the same ad to everyone.
Instead:
→ Visitors: “Still looking?”
→ Engagers: “Want a sneak peek?”
→ Cart abandoners: “You forgot something 👀”
Speak specifically.
#Remarketing #Retention
July 25, 2025 at 10:12 PM
9. Don’t sleep on retargeting.
🚫 Don’t show the same ad to everyone.
Instead:
→ Visitors: “Still looking?”
→ Engagers: “Want a sneak peek?”
→ Cart abandoners: “You forgot something 👀”
Speak specifically.
#Remarketing #Retention
🚫 Don’t show the same ad to everyone.
Instead:
→ Visitors: “Still looking?”
→ Engagers: “Want a sneak peek?”
→ Cart abandoners: “You forgot something 👀”
Speak specifically.
#Remarketing #Retention
8. Optimize for mobile.
🟢 90% of Facebook users = mobile
🎥 Use vertical video
🧠 Text = big + centered
🕒 Get to the point fast
If it’s not swipe-stopping, it’s not converting.
#MobileFirst #VideoMarketing
🟢 90% of Facebook users = mobile
🎥 Use vertical video
🧠 Text = big + centered
🕒 Get to the point fast
If it’s not swipe-stopping, it’s not converting.
#MobileFirst #VideoMarketing
July 25, 2025 at 10:12 PM
8. Optimize for mobile.
🟢 90% of Facebook users = mobile
🎥 Use vertical video
🧠 Text = big + centered
🕒 Get to the point fast
If it’s not swipe-stopping, it’s not converting.
#MobileFirst #VideoMarketing
🟢 90% of Facebook users = mobile
🎥 Use vertical video
🧠 Text = big + centered
🕒 Get to the point fast
If it’s not swipe-stopping, it’s not converting.
#MobileFirst #VideoMarketing
7. Use dynamic ads.
Meta will mix + match your creatives:
🎨 5 images
📝 5 headlines
🔗 5 CTAs
Let it find what works.
But analyze results yourself weekly.
#ABTesting #AdOptimization
Meta will mix + match your creatives:
🎨 5 images
📝 5 headlines
🔗 5 CTAs
Let it find what works.
But analyze results yourself weekly.
#ABTesting #AdOptimization
July 25, 2025 at 10:12 PM
7. Use dynamic ads.
Meta will mix + match your creatives:
🎨 5 images
📝 5 headlines
🔗 5 CTAs
Let it find what works.
But analyze results yourself weekly.
#ABTesting #AdOptimization
Meta will mix + match your creatives:
🎨 5 images
📝 5 headlines
🔗 5 CTAs
Let it find what works.
But analyze results yourself weekly.
#ABTesting #AdOptimization
6. Track like a pro.
Install:
📌 Meta Pixel
🔁 Conversions API
This combo restores 90%+ tracking even post-iOS privacy shifts.
Accurate data → better AI optimization.
#PixelTracking #DataDriven
Install:
📌 Meta Pixel
🔁 Conversions API
This combo restores 90%+ tracking even post-iOS privacy shifts.
Accurate data → better AI optimization.
#PixelTracking #DataDriven
July 25, 2025 at 10:12 PM
6. Track like a pro.
Install:
📌 Meta Pixel
🔁 Conversions API
This combo restores 90%+ tracking even post-iOS privacy shifts.
Accurate data → better AI optimization.
#PixelTracking #DataDriven
Install:
📌 Meta Pixel
🔁 Conversions API
This combo restores 90%+ tracking even post-iOS privacy shifts.
Accurate data → better AI optimization.
#PixelTracking #DataDriven
5. Use Lookalikes – smart.
Start with your best audience:
📥 Purchasers
🛒 Add to Cart
⏱️ 180-day site visitors
Then build 1%, 3%, 5% lookalikes.
Test them separately.
#LookalikeAudiences #FacebookMarketing
Start with your best audience:
📥 Purchasers
🛒 Add to Cart
⏱️ 180-day site visitors
Then build 1%, 3%, 5% lookalikes.
Test them separately.
#LookalikeAudiences #FacebookMarketing
July 25, 2025 at 10:12 PM
5. Use Lookalikes – smart.
Start with your best audience:
📥 Purchasers
🛒 Add to Cart
⏱️ 180-day site visitors
Then build 1%, 3%, 5% lookalikes.
Test them separately.
#LookalikeAudiences #FacebookMarketing
Start with your best audience:
📥 Purchasers
🛒 Add to Cart
⏱️ 180-day site visitors
Then build 1%, 3%, 5% lookalikes.
Test them separately.
#LookalikeAudiences #FacebookMarketing
4. Start simple: 3-layer funnel
Top: Broad targeting (cold)
Middle: Website visitors / IG engagers
Bottom: Abandoned cart / checkout
Each gets its own creative & budget.
Build depth, not noise.
#MarketingStrategy #FunnelDesign
Top: Broad targeting (cold)
Middle: Website visitors / IG engagers
Bottom: Abandoned cart / checkout
Each gets its own creative & budget.
Build depth, not noise.
#MarketingStrategy #FunnelDesign
July 25, 2025 at 10:12 PM
4. Start simple: 3-layer funnel
Top: Broad targeting (cold)
Middle: Website visitors / IG engagers
Bottom: Abandoned cart / checkout
Each gets its own creative & budget.
Build depth, not noise.
#MarketingStrategy #FunnelDesign
Top: Broad targeting (cold)
Middle: Website visitors / IG engagers
Bottom: Abandoned cart / checkout
Each gets its own creative & budget.
Build depth, not noise.
#MarketingStrategy #FunnelDesign
3. Want lower ad costs?
✅ Use UGC-style creatives
✅ Hook in the first 2 seconds
✅ Focus on BENEFIT > FEATURES
✅ Test weekly (images + copy)
Ad performance = 80% creative. Not audience.
#CreativeStrategy #AdTesting
✅ Use UGC-style creatives
✅ Hook in the first 2 seconds
✅ Focus on BENEFIT > FEATURES
✅ Test weekly (images + copy)
Ad performance = 80% creative. Not audience.
#CreativeStrategy #AdTesting
July 25, 2025 at 10:12 PM
3. Want lower ad costs?
✅ Use UGC-style creatives
✅ Hook in the first 2 seconds
✅ Focus on BENEFIT > FEATURES
✅ Test weekly (images + copy)
Ad performance = 80% creative. Not audience.
#CreativeStrategy #AdTesting
✅ Use UGC-style creatives
✅ Hook in the first 2 seconds
✅ Focus on BENEFIT > FEATURES
✅ Test weekly (images + copy)
Ad performance = 80% creative. Not audience.
#CreativeStrategy #AdTesting
2. Broad targeting ≠ throwing darts.
Meta’s Advantage+ audiences use machine learning to find your buyers.
🧠 The system knows more than you do—use it to scale.
Just feed it good data (pixel + events).
#AIAdvertising #MetaAds
Meta’s Advantage+ audiences use machine learning to find your buyers.
🧠 The system knows more than you do—use it to scale.
Just feed it good data (pixel + events).
#AIAdvertising #MetaAds
July 25, 2025 at 10:12 PM
2. Broad targeting ≠ throwing darts.
Meta’s Advantage+ audiences use machine learning to find your buyers.
🧠 The system knows more than you do—use it to scale.
Just feed it good data (pixel + events).
#AIAdvertising #MetaAds
Meta’s Advantage+ audiences use machine learning to find your buyers.
🧠 The system knows more than you do—use it to scale.
Just feed it good data (pixel + events).
#AIAdvertising #MetaAds
1. Targeting has changed.
Forget stuffing 50 interests in a campaign.
Facebook (Meta) now favors broad targeting + strong creatives.
Let the AI work—then refine with custom & lookalike audiences.
#MarketingTips #AdvantagePlus
Forget stuffing 50 interests in a campaign.
Facebook (Meta) now favors broad targeting + strong creatives.
Let the AI work—then refine with custom & lookalike audiences.
#MarketingTips #AdvantagePlus
July 25, 2025 at 10:12 PM
1. Targeting has changed.
Forget stuffing 50 interests in a campaign.
Facebook (Meta) now favors broad targeting + strong creatives.
Let the AI work—then refine with custom & lookalike audiences.
#MarketingTips #AdvantagePlus
Forget stuffing 50 interests in a campaign.
Facebook (Meta) now favors broad targeting + strong creatives.
Let the AI work—then refine with custom & lookalike audiences.
#MarketingTips #AdvantagePlus
Drive High-Intent Traffic
SEO targets keywords your customers are actively searching for.
That means more qualified visitors who are ready to buy—not just browsing.
SEO targets keywords your customers are actively searching for.
That means more qualified visitors who are ready to buy—not just browsing.
July 24, 2025 at 10:18 PM
Drive High-Intent Traffic
SEO targets keywords your customers are actively searching for.
That means more qualified visitors who are ready to buy—not just browsing.
SEO targets keywords your customers are actively searching for.
That means more qualified visitors who are ready to buy—not just browsing.
Build Trust & Authority
Ranking high in search results signals credibility.
Customers trust Google—and by extension, they trust websites that show up on top.
Ranking high in search results signals credibility.
Customers trust Google—and by extension, they trust websites that show up on top.
July 24, 2025 at 10:18 PM
Build Trust & Authority
Ranking high in search results signals credibility.
Customers trust Google—and by extension, they trust websites that show up on top.
Ranking high in search results signals credibility.
Customers trust Google—and by extension, they trust websites that show up on top.
Reduce Ad Spend
Paid ads bring traffic—but they stop the moment your budget does.
SEO builds organic traffic over time, bringing in leads without ongoing ad costs.
It’s a long-term investment that compounds.
Paid ads bring traffic—but they stop the moment your budget does.
SEO builds organic traffic over time, bringing in leads without ongoing ad costs.
It’s a long-term investment that compounds.
July 24, 2025 at 10:18 PM
Reduce Ad Spend
Paid ads bring traffic—but they stop the moment your budget does.
SEO builds organic traffic over time, bringing in leads without ongoing ad costs.
It’s a long-term investment that compounds.
Paid ads bring traffic—but they stop the moment your budget does.
SEO builds organic traffic over time, bringing in leads without ongoing ad costs.
It’s a long-term investment that compounds.
1. Visibility Matters
Over 68% of online experiences begin with a search engine.
If your products don’t show up in search results, you’re invisible to your potential customers.
SEO ensures your store is found when people are searching to buy.
Over 68% of online experiences begin with a search engine.
If your products don’t show up in search results, you’re invisible to your potential customers.
SEO ensures your store is found when people are searching to buy.
July 24, 2025 at 10:18 PM
1. Visibility Matters
Over 68% of online experiences begin with a search engine.
If your products don’t show up in search results, you’re invisible to your potential customers.
SEO ensures your store is found when people are searching to buy.
Over 68% of online experiences begin with a search engine.
If your products don’t show up in search results, you’re invisible to your potential customers.
SEO ensures your store is found when people are searching to buy.
5) Sale/Offer Ads
These ads can boost your sales when shown to the right audience at the right stage of the funnel.
Usually, these ads are shown at the bottom of the funnel when your audience is fully brand-aware.
These ads can boost your sales when shown to the right audience at the right stage of the funnel.
Usually, these ads are shown at the bottom of the funnel when your audience is fully brand-aware.
July 22, 2025 at 6:28 PM
5) Sale/Offer Ads
These ads can boost your sales when shown to the right audience at the right stage of the funnel.
Usually, these ads are shown at the bottom of the funnel when your audience is fully brand-aware.
These ads can boost your sales when shown to the right audience at the right stage of the funnel.
Usually, these ads are shown at the bottom of the funnel when your audience is fully brand-aware.
4) Message/ comment ads
It’s a great scroll stopper & grabs the attention of your audience and conveys a compelling message.
It’s the best ad format to show social proof and build credibility. You can show review messages and ad comments from your existing customers.
It’s a great scroll stopper & grabs the attention of your audience and conveys a compelling message.
It’s the best ad format to show social proof and build credibility. You can show review messages and ad comments from your existing customers.
July 22, 2025 at 6:28 PM
4) Message/ comment ads
It’s a great scroll stopper & grabs the attention of your audience and conveys a compelling message.
It’s the best ad format to show social proof and build credibility. You can show review messages and ad comments from your existing customers.
It’s a great scroll stopper & grabs the attention of your audience and conveys a compelling message.
It’s the best ad format to show social proof and build credibility. You can show review messages and ad comments from your existing customers.
3) Before-After Image
If your product brings direct change to the appearance of your customer, You should definitely test Before-After Image.
But remember Facebook is really sensitive to these ads & disapproves them a lot.
So make sure you do it in the right way.
If your product brings direct change to the appearance of your customer, You should definitely test Before-After Image.
But remember Facebook is really sensitive to these ads & disapproves them a lot.
So make sure you do it in the right way.
July 22, 2025 at 6:28 PM
3) Before-After Image
If your product brings direct change to the appearance of your customer, You should definitely test Before-After Image.
But remember Facebook is really sensitive to these ads & disapproves them a lot.
So make sure you do it in the right way.
If your product brings direct change to the appearance of your customer, You should definitely test Before-After Image.
But remember Facebook is really sensitive to these ads & disapproves them a lot.
So make sure you do it in the right way.
2) UGC Testimonial Video
It should look like a genuine recommendation by your customers.
The tone should be of an excited customer, relatable, real and authentic not manufactured and "salesy"
It should look like a genuine recommendation by your customers.
The tone should be of an excited customer, relatable, real and authentic not manufactured and "salesy"
July 22, 2025 at 6:28 PM
2) UGC Testimonial Video
It should look like a genuine recommendation by your customers.
The tone should be of an excited customer, relatable, real and authentic not manufactured and "salesy"
It should look like a genuine recommendation by your customers.
The tone should be of an excited customer, relatable, real and authentic not manufactured and "salesy"
Do you have TPE yoga mats?
July 22, 2025 at 12:02 PM
Do you have TPE yoga mats?