Interested or know someone who might be? Details and application here: jobs.unisg.ch/offene-stellen/2-phd-positions-in-consumer-behavior-and-technology-m-f-d/0377c484-33e9-42e5-820a-a761aff2c3ea
Feel free to reach out with questions!

Takeaway: AI doesn't just change processes—it changes people.
Paper: pnas.org/doi/10.1073/pnas.2425439122
w/ Jonas Goergen & Anne-Kathrin Klesse
@unisg.ch

Weitere Erkenntnisse aus unserem Smart Products Report 2025: www.ibt.unisg.ch/research/key...

For more information, here's our IJRM paper on how one-of-a-kindness can drive customer value: www.sciencedirect.com/science/arti...

Big shoutout to my co-authors Reto Hofstetter and Bernd Schmitt and especially to Melanie Clegg who was driving this project over several years! 🙌

#smartproducts #artificialintelligence #newtechnology
@unisg.ch

In essence, the research reveals the consequences of revealing the “mind” of the #machine to consumers. Check out the open-access paper for more insights: academic.oup.com/jcr/advance-...

But why? For products with a narrow range of outcomes, we prefer preprogrammed algorithms that are perceived as more #predictable. For products with a large range of outcomes (think of a voice assistant), we put a premium on #creativity and thus prefer adaptive algorithms. 🤖

Combining insights from #consumerresearch and #computerscience, we find that consumers generally prefer products with #adaptive #algorithms. However, preferences shift to preprogrammed algorithms for products that offer a limited range of outcomes, such as a smart lock. 🔒