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Spot these habits early, call them out, and build better.
Got one to add? Drop it below 👇
Spot these habits early, call them out, and build better.
Got one to add? Drop it below 👇
You probably don’t... even if you’ve built 10 similar things, this audience, this context, and this moment are different.
5 real conversations with users can change your roadmap.
Research isn’t a delay, it’s insurance.
You probably don’t... even if you’ve built 10 similar things, this audience, this context, and this moment are different.
5 real conversations with users can change your roadmap.
Research isn’t a delay, it’s insurance.
Your perfect user doesn’t exist.
The real ones have context, bad habits, and distractions.
Don’t assume:
• They read every word
• They understand your logic
• They behave “logically”
Design for how people actually act.
Your perfect user doesn’t exist.
The real ones have context, bad habits, and distractions.
Don’t assume:
• They read every word
• They understand your logic
• They behave “logically”
Design for how people actually act.
Designing with fake content = fake decisions
Real copy exposes real problems:
• Is this CTA clear?
• Is this headline too long?
• Does this layout hold up with dynamic data?
Design with real content as soon as possible.
Designing with fake content = fake decisions
Real copy exposes real problems:
• Is this CTA clear?
• Is this headline too long?
• Does this layout hold up with dynamic data?
Design with real content as soon as possible.
You can’t bolt on accessibility at the end.
It’s not a “nice to have”, it’s foundational.
Color contrast, keyboard nav, alt text, screen reader support…
You bake these in early, or you pay for it later, in rebuilds or worse.
You can’t bolt on accessibility at the end.
It’s not a “nice to have”, it’s foundational.
Color contrast, keyboard nav, alt text, screen reader support…
You bake these in early, or you pay for it later, in rebuilds or worse.
Cool visuals ≠ good UX
aand your users aren’t here for your Dribbble portfolio
If a gorgeous UI confuses users, it’s a bad UI
Make it usable first, then make it beautiful ✨
Cool visuals ≠ good UX
aand your users aren’t here for your Dribbble portfolio
If a gorgeous UI confuses users, it’s a bad UI
Make it usable first, then make it beautiful ✨
It’s tempting to jump straight into wireframes, but if you don’t understand why something needs to exist, you’ll just be polishing a guess.
Start with:
• What pain are we solving?
• For who?
• In what context?
It’s tempting to jump straight into wireframes, but if you don’t understand why something needs to exist, you’ll just be polishing a guess.
Start with:
• What pain are we solving?
• For who?
• In what context?
Vague asks = vague answers.
If you ask, “thoughts?”, don’t be surprised when people nitpick colors or spacing.
Be specific:
• “Does this flow make sense?”
• “Where do you drop off as a user?”
Vague asks = vague answers.
If you ask, “thoughts?”, don’t be surprised when people nitpick colors or spacing.
Be specific:
• “Does this flow make sense?”
• “Where do you drop off as a user?”
It’s about learning the real stuff no one writes in the docs
Dop your own hard-learned lesson below 👇
It’s about learning the real stuff no one writes in the docs
Dop your own hard-learned lesson below 👇
You can skip it now…
But you’ll pay for it in audits, rebuilds, lost users, and legal risk..
Build accessibly from day one
It’s not just ethical, it’s strategic.
You can skip it now…
But you’ll pay for it in audits, rebuilds, lost users, and legal risk..
Build accessibly from day one
It’s not just ethical, it’s strategic.
You can’t just do the work, you have to sell the thinking behind it.
Explain your choices clearly:
- Why you structured it this way
- Why you removed that step
- Why this solution fits the user flow
You can’t just do the work, you have to sell the thinking behind it.
Explain your choices clearly:
- Why you structured it this way
- Why you removed that step
- Why this solution fits the user flow
You’re polishing a button
Meanwhile, the real issue is: the feature isn’t live
Get it in users’ hands, then learn & iterate
Done and tested beats “almost perfect but unpublished” every time.
You’re polishing a button
Meanwhile, the real issue is: the feature isn’t live
Get it in users’ hands, then learn & iterate
Done and tested beats “almost perfect but unpublished” every time.
Often when you feel stuck, you’re not out of ideas.
You’re overloaded.
Too many options = frozen brain 🥶
Start with constraints, default to clarity then strip it down
Simplicity isn’t boring, it’s focused
Often when you feel stuck, you’re not out of ideas.
You’re overloaded.
Too many options = frozen brain 🥶
Start with constraints, default to clarity then strip it down
Simplicity isn’t boring, it’s focused
They solve consistency.
They don’t fix bad feedback loops, unclear ownership, or team drama though
If you’re hoping a design system will align your team, it won’t!
That’s a communication issue, not a component one.
They solve consistency.
They don’t fix bad feedback loops, unclear ownership, or team drama though
If you’re hoping a design system will align your team, it won’t!
That’s a communication issue, not a component one.
The best UX isn’t flashy. It’s obvious.
Not because it’s boring, but because it solves the problem so well, users don’t question (or see) it.
Innovation isn’t about surprise, it’s about clarity.
The best UX isn’t flashy. It’s obvious.
Not because it’s boring, but because it solves the problem so well, users don’t question (or see) it.
Innovation isn’t about surprise, it’s about clarity.
Feedback is helpful.
But actions are truth.
They’ll say they want X… and never click it.
Watch heatmaps, observe drop-offs, track time-on-task...
Design for what people do, not what they say.
Feedback is helpful.
But actions are truth.
They’ll say they want X… and never click it.
Watch heatmaps, observe drop-offs, track time-on-task...
Design for what people do, not what they say.
They’ll say, “I’m flexible.”
They’re not.
There’s always that one thing they care about more than they admit.
Find it early, or you’ll redesign late.
Ask better questions, dig for what they really want.
They’ll say, “I’m flexible.”
They’re not.
There’s always that one thing they care about more than they admit.
Find it early, or you’ll redesign late.
Ask better questions, dig for what they really want.