The AI content fork in the road:

Path 1: Volume 🤖
Cranking out 20 posts instead of 2... and watching engagement tank

Path 2: Value ✨
AI handles grunt work while humans double down on research, insights & expertise

#ContentStrategy #AI

AI isn't a marketing replacement - it's an assistant that levels up with context. Feed it your company docs & it transforms from basic writer to strategic editor: keeping your voice, holding your strategy, maintaining accuracy 🎯 #AIMarketing #MarketingTips

Will we see 'AEO' (AI Engine Optimisation) emerge like SEO did? 🤔 Maybe. But great marketing has always been about creating genuine value & solving real problems. The medium changes, the fundamentals don't. #AIMarketing #MarketingStrategy

What I'm hoping from biz / marketing bluesky: Twitter as it was in 2019, full of genuinely useful content without the rabbit holes

manifesto of a doer