"Okay, so with this rebrand, we want a lot less 'roar' and more 'meow'...yeah?"

In terms of familiarity, the new #Jaguar logo is not easy on the eyes. But maybe radical departures from conventions are exactly what we need to shake up the status quo! What do you think?

#marketing #branding #design

What makes #copywriting compelling as f*ck?

The best copy doesn’t sell - it solves. It guides the reader intuitively into clicking a button, making a purchase, or simply feeling understood.

Here's what to prioritise:

🔑 Clarity over complexity
🔑 Benefits before features
🔑 Empathy instead of ego