Ellie McCarthy
elliemccarthy.bsky.social
Ellie McCarthy
@elliemccarthy.bsky.social
💻 Product Management Lead @wjdesign.bsky.social
📚 Co-founder and host @charitybookclub.bsky.social
Talking about building tech and services for good with a product mindset, 🌳 life in the country, and 👧🏼👶🏼 being Mama to Aria and Louis
Pinned
Thought I’d jump on the introducing myself train 🚂

I’m Product Management & Client Relationships Lead at @wjdesign.bsky.social. I’m sure I’ll be talking about building inclusive products and services for good, plus life as a mum of two small people in rural Bucks.

So good to see you all!
"You spend a huge percentage of your life working, so do it for, and alongside, people you like, and who charge your battery rather than drain it. Use your time wisely."

Happy 20 years @wjdesign.bsky.social . And thank you to you, @chrishammond64.bsky.social and Steph ❤️
May 28, 2025 at 11:24 AM
Every leader wants their team to do great work and feel great doing it. What if the key to unlocking that joy and productivity was as simple as play?

How to bring more of it into your team ⬇️

www.williamjoseph.co.uk/blog/how-to-...
How to bring more play into your team – and why you should
Bringing more play into your team is not about forcing fun, it’s about creating space for laughter, positive thinking and presence. When play is part of…
www.williamjoseph.co.uk
May 20, 2025 at 12:19 PM
Reposted by Ellie McCarthy
In our latest blog, we discuss retros.

They’ve become a big part of our way of working and have helped the team become closer and collaborate more effectively.

Read on to get practical tips for keeping them fresh and useful, and get in touch if we can help.
How to run effective retrospectives by making them fun, flexible, and…
However, to keep them valuable, it’s essential to mix up formats, connect discussions to current events, and ensure a positive, action-focused atmosphere.…
www.williamjoseph.co.uk
May 7, 2025 at 2:20 PM
Love this group so much and incredibly proud people keep coming back 📚
Last night, we were back in person for a wonderful evening of discussing Doppelganger by Naomi Klein.

The chat went deep and wide. We covered rise of the far right, mis-information, critical thinking in schools, how to change attitudes, and the theory behind the mirror world.
May 7, 2025 at 5:09 PM
Reposted by Ellie McCarthy
Thank you so much for sharing @ruthstokeswords.bsky.social, we're so glad you enjoyed it.

It was a really special group at the first Content Community of Practice, and we can't wait to share a summary of the themes in the coming weeks.

Well done @yasgeorgiou.bsky.social for making it happen
Went to a kick-off session for a charity content strategy working group yesterday. So good to meet other content people in real life and hear experiences. I have some notes that I’m thinking over. Thank you @wjdesign.bsky.social for bringing us together.
May 7, 2025 at 11:54 AM
Reposted by Ellie McCarthy
It's been an exciting couple of weeks for us since the new @booktrust.org.uk website launched, and we're really pleased and proud to share the new booktrust.org.uk with everyone involved in getting children reading 📖.
Our website's had a glow up! ✨

We've revamped booktrust.org.uk, making it easier to find the resources and support you need.

We hope you love it, but we know there may be a few teething issues, so let us know if anything isn't quite right on queries@booktrust.org.uk.
May 1, 2025 at 9:54 AM
Reposted by Ellie McCarthy
Ever been in a project kickoff where the list of “must-have” features keeps growing… but no one can quite explain why?

Focusing on problems to solve instead of just gathering requirements can transform the way you build products, websites, and services.

www.williamjoseph.co.uk/blog/problem...
Problems to solve: a simple technique to shape your project
Discover how shifting from traditional requirements gathering to a "problems to solve" approach can simplify your digital projects, improve focus, and…
www.williamjoseph.co.uk
April 16, 2025 at 2:25 PM
Reposted by Ellie McCarthy
There are lots of ways to make networking events feel a little less intimidating...

🤝 Bring a networking buddy
🎯 Set low-stress goals
🎤 Volunteer to introduce a speaker
🧠 Do your homework before you arrive
☕ Find the quiet spots (the real third places!)

www.williamjoseph.co.uk/blog/network...
Networking events: how to survive (and even enjoy) them if you hate…
But here’s the good news: networking doesn’t have to be like that. So, if you’d rather do anything else than ‘work the room’, here are some practical ways…
www.williamjoseph.co.uk
April 8, 2025 at 1:49 PM
Reposted by Ellie McCarthy
Equity needs leadership, not just good intentions. Designing equitable services is not just about doing the right thing. It’s about doing better work. We've shared how we’re putting equity into practice in real design projects ➡️

www.williamjoseph.co.uk/blog/designi...
Designing for equity in practice
How the Paul Hamlyn Foundation and the Film & TV Charity are designing for equity by tackling systemic barriers in funding and the creative industries.
www.williamjoseph.co.uk
April 7, 2025 at 9:30 AM
Reposted by Ellie McCarthy
We've been supporting @charitybookclub.bsky.social for over 5 years with the space to meet, refreshments, and a donation to a chosen charity.

Next event:
🗓️ Tues 6 May
🕕 18:00-19:30
📌 The Perseverance, Lamb's Conduit Street, London
📘 Doppleganger by Naomi Klein

www.eventbrite.co.uk/e/charity-bo...
Charity Book Club - May (in-person)
We’ll be meeting in person to discuss Doppelganger by Naomi Klein
www.eventbrite.co.uk
April 3, 2025 at 11:25 AM
Reposted by Ellie McCarthy
🌍 March is #BCorpMonth. We'd proud to have been a B Corp since 2021.

We use the UN’s Sustainable Development Goals (SDGs) as a framework to categorise and measure our impact. Find out how we did that in 2024 in our impact review ⬇️

www.williamjoseph.co.uk/our-impact-2...
Our impact 2024
As a certified B Corp, we are legally bound to consider people, planet and profit when making decisions
www.williamjoseph.co.uk
March 20, 2025 at 10:55 AM
Reposted by Ellie McCarthy
Remote-first is people-first.

We believe that the way we work should support our people to do their best work. That’s why we’ve built a remote-first culture that prioritises flexibility, collaboration, and trust.

www.williamjoseph.co.uk/blog/remote-...
Remote-first is people-first
This has allowed us to work with people from a wider variety of perspectives than would have ever been possible before. If you’re part of a team then that…
www.williamjoseph.co.uk
March 17, 2025 at 3:53 PM
Reposted by Ellie McCarthy
📢 Our May event is here - Doppleganger by Naomi Klein 📢

🗓️ Tuesday 6 May
🕕 18:00-19:30
📌 The Perseverance pub, Lamb's Conduit Street, London
📘 Doppleganger by Naomi Klein

Sign up for your place:
www.eventbrite.co.uk/e/charity-bo...
Charity Book Club - May (in-person)
We’ll be meeting in person to discuss Doppelganger by Naomi Klein
www.eventbrite.co.uk
March 17, 2025 at 3:40 PM
Reposted by Ellie McCarthy
Thank you for all our wonderful book club members that could join us this evening to discuss The Midnight Library.

We had a rich conversation about science fiction, mental health, choice, and what it means to reflect on your life.

We scored it a 7 out of 10.
February 11, 2025 at 9:24 PM
Reposted by Ellie McCarthy
Our January digital leaders retrospective covered a broad range of topics:
🫠 Navigating the changing Meta and X landscape
🎖️ 2025 team development priorities
🛠️ Digital upskilling and decentralisation
💜 Recognising how important culture is for AI policies
www.williamjoseph.co.uk/blog/digital...
Digital leaders retrospective January 2025
Meta (Facebook and Instagram) and X are key social media platforms for many charities and not-for-profit organisations and the digital leaders shared…
www.williamjoseph.co.uk
January 30, 2025 at 8:56 AM
Reposted by Ellie McCarthy
🗓️ Our first event of 2025 is fast approaching! 🗓️

Join us virtually on Tues 11 Feb to discuss Matt Haig's The Midnight Library.

There's still plenty of time read the book and come along for wonderful chat about mental health, regret, and the meaning of life.

www.eventbrite.co.uk/e/charity-bo...
Charity Book Club February (virtual)
The Midnight Library by Matt Haig
www.eventbrite.co.uk
January 23, 2025 at 1:55 PM
Well done social team @rnib.bsky.social 👏🏼👏🏼👏🏼
Wow! Loving our Spotify Wrapped this year.

Such great songs...

#SpotifyWrapped
December 4, 2024 at 3:16 PM
I’m biased, but this event is brilliant for charity digital leaders and spaces go quickly ⬇️
We run a seasonal retro for charity digital leaders. It’s a great chance for people in similar positions across the sector to share experiences and gain advice.

The next one is in January. Anyone is welcome, but spaces are going fast - sign up now: www.eventbrite.co.uk/e/new-year-c...
New Year charity digital leaders retrospective
Join other charity digital leaders in discussing what's gone well and what could have gone better recently.
www.eventbrite.co.uk
December 4, 2024 at 3:12 PM
Tell me you have a 3 year old without telling me you have a 3 year old
December 4, 2024 at 3:10 PM
Running in a winter wonderland this morning ❄️

Running 1-2 times a week is one of my non negotiables at the moment
November 28, 2024 at 5:18 PM
Reposted by Ellie McCarthy
'Tis the season... business planning shouldn’t be about stacking projects onto a roadmap – it’s about setting a real direction for your organisation where digital can drive lasting change.

We've shared some guiding principles for approaching business planning with a digital mindset
Business planning: how to get the best out of digital
Here are a few guiding principles on how to approach business planning with the strategic, transformation-focused mindset that digital leaders need.…
www.williamjoseph.co.uk
November 28, 2024 at 5:11 PM
Such a lovely idea from Charity Digital Benchmark - thanks for having me at Cause, Cake & Chat this morning to talk about donation journey optimisation for homelessness.
November 21, 2024 at 2:27 PM
Reposted by Ellie McCarthy
@elliemccarthy.bsky.social doing a brilliant job of curating this @wjdesign.bsky.social #techforgood list 🔥

Comment/tag on the post to add people! ⬇️
A Tech for Good starter pack we're building - let us know who we're missing! Being constantly updated - go.bsky.app/2QUg1ZB
November 21, 2024 at 1:39 PM
A Tech for Good starter pack we're playing with at @wjdesign.bsky.social - go.bsky.app/2QUg1ZB

Who are we missing?
November 21, 2024 at 12:14 PM
Mum talk: I stopped breastfeeding my now 3 year old when she was 10 months old, just before my hen do. I still feed my 13 month old, but I’m ready to stop. He refuses a bottle or cup
at nursery so I feed all through the night 😬 any messages of hope?!
November 21, 2024 at 6:43 AM