Elena Vaughan
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elenavaughan.bsky.social
Elena Vaughan
@elenavaughan.bsky.social
Sociologist of health. Interested in social determinants of health, HIV stigma, sexual health, and rights-based approaches to health. Views my own.
6/ Reviews like this are a lot of work and very much a team sport -- big shout out to my colleagues and co-authors in @galwayhprc.bsky.social @uniofgalwaycmnhs.bsky.social and colleagues in Open University
March 13, 2025 at 6:11 PM
5/ As digital marketing grows more sophisticated, how can we protect children and empower parents?

Read the full study here: academic.oup.com/heapro/artic...

📖 #PublicHealth #DigitalMarketing #HealthEquity
A scoping review of children’s and parents’ attitudes to and awareness of digital food marketing
Abstract. Digital food marketing (DFM) of unhealthy foods and beverages (high in saturated fats, sugar and salt) to children and young people influences br
academic.oup.com
March 13, 2025 at 6:11 PM
4/ Our findings call for:
✅ More research on evolving marketing tactics
✅ Stronger digital literacy programmes for kids & parents
✅ Advocacy & policy action to regulate DFM effectively 🚀 #ChildHealth
March 13, 2025 at 6:11 PM
3/ Parents are often unaware of how DFM targets their kids. Studies show mixed views on regulation, highlighting the need for greater digital literacy & policy advocacy. 📲⚖️ #FoodPolicy #Parenting
March 13, 2025 at 6:11 PM
2/ Many kids & teens struggle to recognize digital food ads, especially influencer promotions & native advertising on social media. These tactics shape brand recall, attitudes & food choices—often favoring unhealthy options. 🍔🥤 #CDoH
March 13, 2025 at 6:11 PM