So happy to hear a new episode!

I work as a communicator at an R1 university. It's a struggle to get faculty to tell us what they're up to, and often when the do, it's only *that* they published, not the importance of what they discovered. Still love my job; I'm not a scientist but I get to help share their stories.

Maybe meant for the kids in the crowd?

It's shorthand that allows marketers to make sweeping generalizations in pitch meetings.

Ashmead's kernel is all you need to know.