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einkitty.bsky.social
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No, he has written multiple times that it is a soft G. The quote I gave was from 2013 when there was a sensation around it and LA Times interviewed him. But Wikipedia lists much earlier references to it being pronounced like the peanut butter brand.
December 20, 2025 at 5:52 AM
The creator of GIF, said, “They are wrong. It is a soft ‘G,’ pronounced ‘jif.’ End of story.” So, you are right, and everyone pronounces it like “gift” is wrong.

and Some Words: giant ginger giraffes drink gin. Imagine the magic imagination those generous gentle geniuses engender.
December 19, 2025 at 11:50 PM