Ahh, gotcha. Shows you how much of a beer drinker I am when none of those names are familiar to me haha.

I wonder if the multi-national breweries were already aware of this and that's why there's been a noticeable (IMO) increase in marketing for 0% beer recently. I toured the Heineken HQ in Amsterdam this summer and I was a little surprised at how strongly they were selling us on Heineken 0.0.