Ever tried to explain your business and ended up saying, “You just have to see it”?

I chatted with Amy Biondo about marketing what people feel, not what they buy—aka, vibe marketing.

Turns out, the best brands sell an occasion, not a product.

Listen anywhere you pod.
#BrandScience #CoverBrand

Professional ≠ boring.

This week on Cover Brand, I talk with Michele Blazier and Arissa Kirkland from Bishop Fox about when brands should drop the polish and show some personality.

Turns out, a little chaos can be good for business.

🎧 Listen anywhere you pod. #BrandScience #Authenticity

Marketing brief: “Make it edgy and for everyone.”
What could go wrong?

This week on Cover Brand Covers On Brand, Laura & I talk Therabody, creative chaos, & how brands can stand out without losing their cool.

🎧 Cover Brand Covers On Brand - wherever you pod.

#OnBrand #TeamRyan #TeamBianca

Ever try to nudge a client off vanity metrics—& realize your killer ROI graph is about as persuasive as a fax machine ad in 2024?

Learn about the psychology of data obsession, & why persuading with playfulness works better than pummeling with numbers.

Listen everywhere you pod. #CoverBrand

Ever try to explain your shiny new AI thing & watch eyes glaze over?
Yeah—same.

On Cover Brand, I talk with Joel Grabois of Blue Onion Media about Sweet Stack, a media brand that proves even tech needs syrupy simplicity.
AI’s a feature. Clarity’s the benefit.

Listen everywhere you pod. #CoverBrand

What happens when your brand mascot hits retirement age?

This week on Cover Brand Covers On Brand, Laura and I talk Doughboy, nostalgia, and how to make brand characters feel human (without losing the frosting).

🎧 Cover Brand Covers On Brand
#CoverBrand #OnBrand #TeamPyper #TeamBianca

Think your market’s too crowded?
Spoiler: it’s not.

In this week’s Cover Brand, I talk with Julianna Strickland of Space Camp Organizing about the myth of saturation, charging what you’re worth, and why math beats panic every time.

#CoverBrand #brandscience #branding

Your brief says: “Make it go viral.” Your soul says: Please no.

This week on Cover Brand Covers On Brand, Laura & I unpack what happens when Captain Morgan, the Super Bowl, & a doomed brief collide—& what it teaches us about real brand building.

#CoverBrand #TeamFreeze #TeamMustache

Most mascots = meh.
Geico’s gecko 🦎 & Aflac’s duck 🦆 = magic.

In this Cover Brand ep, I talk w/ Michele Blazier about Bishop Fox’s rebrand & why the real question isn’t mascot vs. human… it’s whether your brand has actual character.

🎧 Listen → vist.ly/4bzhb

What does “authentic” even mean in the age of AI?

In this episode of Cover Brand, I sit down with longtime friend (and AI consultant) Carl Roose to tackle one of marketing’s most overused — and misunderstood — words: authenticity.

#CoverBrand #AI #authenticity #brandscience

Making "discount" look “designer” is harder than it sounds.

This week Laura Dodds and I break down Jimmy Fallon’s 𝑶𝒏 𝑩𝒓𝒂𝒏𝒅 — and what happens when Marshalls tries to walk the premium/value tightrope.

Cover Brand Covers On Brand - where you pod.

#CoverBrand #brandscience #branding