Not sure why Matheson had to meet Gorthugues before the draft—he's signed for another season. Maybe he was told a trade is coming before then? Otherwise, why fly to the always exotic Buffalo at this time to meet them?

Answering these questions takes 𝙛𝙖𝙧 𝙡𝙚𝙨𝙨 𝘁𝗶𝗺𝗲 (and costs far less) than throwing spaghetti at the wall and cleaning up the mess.

There’s a better way. 𝗬𝗼𝘂 𝗰𝗮𝗻 𝘀𝘁𝗮𝗿𝘁 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴.

👇 Here’s an approach to start: solvingproduct.com/wp-content/u...

(From the outside, how can you tell what’s working versus what’s just failed experiments? 🤔)

More often than not, chasing the competition is a sign of 𝗺𝗶𝘀𝘀𝗶𝗻𝗴 𝗶𝗻𝘁𝗲𝗹—𝗼𝗻 𝘆𝗼𝘂𝗿 𝘂𝘀𝗲𝗿𝘀, 𝘆𝗼𝘂𝗿 𝗰𝗹𝗶𝗲𝗻𝘁𝘀. Who they are. What they want. Where they hang. Why they buy.