I gave some to my father-in-law and he now routinely mixes the ground-up grains of selim with ground coffee in the moka pot. It isn’t the same but it’s kind of interesting

We find:
1. Relaxing search frictions improves access to foreign goods, but relaxing both search *and* trust frictions (adverse selection + moral hazard) is needed to form meaningful relationships.
2. Smartphones + social media can lower these frictions and allow small firms to import directly.

For 1, not sure if you have in mind a group or individual thing. If group (and group not too small), then I’d do this. It can create meaningful externalities in terms of students bonding across cohorts.

2 was started at MIT recently and has been very useful, but if forced to choose I’d do 1.