#Marketing is really just telling consumers what they want to to hear…

…about your offerings.

Someone asked me what our “ideal customer avatar”, our Betty, looks like.

I said: “A real person with a wallet that pays on time…”

#Relatable
#EHHoward
#Betty

Maybe I’ve become more jaded in my old age, but the cut and paste support for #Smallbusinesses from politicians feels like virtue signaling…

No it does feel…it is

#smallbusinesssaturday

Alright…finally got an account on here since the office won’t get off my back!

“Shouldn’t the marketing director be on ALL the socials” they kept saying…

So here I am! It’s gonna be a ride!