If you're still using text messages for SMS-based two-factor authentication, it's time to rethink that choice.

Imagine locking your front door but leaving the key under the mat. That's what SMS-based 2FA has become

www.dxoconsultants.com/blog/why-sms...

The fall of Evee...My Tesla story.

This is about Evee, my Tesla Model 3 Long Range. And about what it felt like to fall in love with a car, then quietly fall out of love with the brand behind it.

www.linkedin.com/posts/johnhe...

Most brands don’t need more data.
They need to ask better questions.

→ Bounce rate up? Don’t panic. Ask why.
→ Cart abandonments rising? Ask what changed.
→ CTR dropped? Ask who saw it.

Data shows what.
Questions reveal why.

buff.ly/n1XtQyI

#MarketingSky #WebMarketing #Ecommerce

Email marketers, we gotta stop this.

"John, you’ve been selected!" (So have 500,000 others.)
"A special gift inside!" (It’s a 10% discount… if I spend $100.)
"Re: Our conversation" (Steve, we NEVER talked.)
"We need to talk" (No, we don’t.)

#MarketingSky #WebMarketing #Ecommerce

🚨 Marketers, we need to talk.

If you’re still using these subject lines, your emails are ghosting inboxes:

❌ "You don’t want to miss this!"
❌ "Last chance! Sale ends soon"
❌ "Did you forget something?"
❌ "Re: Our conversation" (We never talked, Steve.)

Let’s retire these & write better emails.

Homepage carousels: Friend or foe? 🤔

Here’s how to keep yours user-friendly:

✅ First slide = critical.

✅ Ditch autorotation on mobile.

✅ Keep controls simple + accessible.

How do you feel about carousels?

#MarketingSky #ecommerce #WebMarketing

30% more conversions in 3 months. 🚀

The fix? Website headers. We went from:

From: “Shop Stylish Furniture Collections.”
To: “Create a Home You’re Proud Of: Stylish Designs at Prices You’ll Love.”

Small messaging tweaks = big results. 📈

#MarketingSky
#WebMarketing

I got sucked down a rabbit hole downloading Tana and moving from Reflect notes to Tana notes.

Generic emails are dead. 🚫

Advanced segmentation =
✅ 26% higher open rates
✅ 6x more revenue
✅ Stronger loyalty

Behavior, RFM analysis, lifecycle, and dynamic segmentation can take your campaigns from boring to brilliant. ✨

#MarketingSky
#WebMarketing

Can we take a moment to appreciate what just happened on Cyber Monday?

https://buff.ly/4gAB1yb

Marcus Buckingham Quote https://buff.ly/3Zd8De5

My baby turned 7 today.

Hi sky people! My name is John. I am a 20 year veteran of Ecommerce in AZ, CA, and UT. I have 5 kids, and a spouse. I lost one adult child 3 years go which has completely turned my life upside down. I lost my job back in February due to the grief that overtook my life. But I am moving forward!

Hey there Sky! Have you considered setting your intentions for 2025 instead of just making goals?

Focusing on intentions centers on the direction you want to go and the mindset you want to embrace, rather than fixed outcomes. It's a friendly and effective way to navigate whatever the future brings

Want customers to stick around? Focus on the post-purchase journey:

👉 Activation: Clear onboarding

👉 Retention: Habit-building triggers

👉 Referral: Timely sharing prompts!

Every phase counts! 💪

#CustomerJourney #GrowthMarketing #CX #Retention

Did you know that landing page optimization can boost conversions by 160%?

Start testing headlines, CTAs, and visuals to turn visitors into customers! 🤑

#ConversionRateOptimization #MarketingTips #WebsiteOptimization

The customer journey doesn’t end at purchase! 🚀

To build loyalty, focus on these phases:

1️⃣ Activation: Smooth onboarding shows value fast.

2️⃣ Retention: Engaging triggers create habits.

3️⃣ Referral: Make it easy for fans to share!

#CustomerExperience #RetentionMarketing #GrowthHacks #CX

Your landing page’s load time should be under 2 seconds. Slow pages = lost conversions!

Optimize speed, test headlines, and make those CTAs pop! 💡

#DigitalMarketing #LandingPageOptimization #UX