First article drops end of July.
It’s all about brand responsiveness in the age of AI.
Subscribe to get it first: bit.ly/4lJC41m

#WAVE shares the view from inside. From real #creatives, working with AI today. Across #fintech, #medtech, #SaaS, #telco, #IoT and more.

But #creativity adapts. Tools propel. And new trends emerge.

#AI is unlocking new workflows, new ways of thinking, new forms of expression.

The pace is relentless. And #agencies are feeling it.

Clients want efficiency, value, improvement. All at once.

In branding, #AI drives change. But it also drives tension.

Originality. Ownership. Carbon cost. Every output has an impact. Every creative output carries weight.

#AI promises speed, scale and smarts. But 80% of AI projects still fail.

That gap between promise and reality is where things get nuanced, something we explore in depth here: bit.ly/4m3lhGG

Not the hype. The creative reality.

How it’s reframing the way we express, #design and build #brands

Each edition dives into a hot topic, seen through the lens of emerging creative trends.

And we start with #AI.

WAVE as in movement.
Fluid, shifting, amplifying.

We call it #DistinctlyDifferent.

You’ll call it measurable growth, creative power, and commercial impact.

Here’s how we do it 👉 www.dusted.com/insights/bui...

Because great brands don’t just show up. They stand out.

In the feed. On the shelf. Around the boardroom.

And it all starts from the inside out.

🔎 We find difference.

🎨 We design distinction.

Creating the edge that cuts through. And builds real brand value.

#DistinctlyDifferent.

🧬 Difference is inherent – the value only you can own, whether that’s a change maker, an innovation story or clever IP.

🛠️ Distinction is designed – the sensory and behavioural assets engineered to make your difference impossible to ignore.

And we have our own approach…

We make #brands stand out and stand tall. Not just be seen, but remembered, respected, wanted.

Because without #difference, there’s no clear reason to choose a brand. Nor remember it.

And it all comes down to two words…