I've been discussing this ad and its psychological/branding implications in my "Meaning of Branded Objects" course at NYC's School of Visual Arts for the last two weeks. You do a great job of exploring the architecture of meaningful experience in this post.

Thanks, Scott. Will do.

Usually this only happens on Tuesdays in Stoke, no?

And, what do we do then?

Slowly…then all at once!

Looking forward to hearing you talk NBA somewhere sometime soon