This video represents my current thinking on the topic - but this is fast evolving - I’d love to hear a diversity of perspectives on this interesting & fast moving area 😀

In this video I talk about how language models work, & suggest how you might be able to utilise them to help you in your qualitative analysis - inviting you to try out my ‘human in-the-loop’ approach to AI assisted qualitative coding.

I think language models hold huge potential for qualitative research but I’m not sure we’ve realised their full potential just yet…