Drew Sanocki
@drewsanocki.bsky.social
I help big DTC brands grow fast and max their valuations | Turned around 3 x big brands | Owner PostPilot (#1 direct mail app for Shopify)
We talk to the coolest people on the Nerd Pod.
Like Preston Rutherford, Chubbies' co-founder. Topics:
1) The WRONG metrics
2) Brand spending vs performance spending
3) Why Preston thinks brand advertising is critical
4) How Chubbies almost went bankrupt
www.youtube.com/watch?v=lGad...
Like Preston Rutherford, Chubbies' co-founder. Topics:
1) The WRONG metrics
2) Brand spending vs performance spending
3) Why Preston thinks brand advertising is critical
4) How Chubbies almost went bankrupt
www.youtube.com/watch?v=lGad...
How Chubbies Avoided Bankruptcy and Built a Nine-Figure Brand with Preston Rutherford
YouTube video by PostPilot
www.youtube.com
August 20, 2025 at 5:58 PM
We talk to the coolest people on the Nerd Pod.
Like Preston Rutherford, Chubbies' co-founder. Topics:
1) The WRONG metrics
2) Brand spending vs performance spending
3) Why Preston thinks brand advertising is critical
4) How Chubbies almost went bankrupt
www.youtube.com/watch?v=lGad...
Like Preston Rutherford, Chubbies' co-founder. Topics:
1) The WRONG metrics
2) Brand spending vs performance spending
3) Why Preston thinks brand advertising is critical
4) How Chubbies almost went bankrupt
www.youtube.com/watch?v=lGad...
DTC Brands: look @ retail.
Bonobos figured this out + dropped their CAC.
Pick a good location. Get in front of your best customers.
It's the path of any DTC-heavy brand. . .
You start DTC, then move to Amzn.
But IRL commerce is still where household names are built.
Bonobos figured this out + dropped their CAC.
Pick a good location. Get in front of your best customers.
It's the path of any DTC-heavy brand. . .
You start DTC, then move to Amzn.
But IRL commerce is still where household names are built.
August 6, 2025 at 6:52 PM
DTC Brands: look @ retail.
Bonobos figured this out + dropped their CAC.
Pick a good location. Get in front of your best customers.
It's the path of any DTC-heavy brand. . .
You start DTC, then move to Amzn.
But IRL commerce is still where household names are built.
Bonobos figured this out + dropped their CAC.
Pick a good location. Get in front of your best customers.
It's the path of any DTC-heavy brand. . .
You start DTC, then move to Amzn.
But IRL commerce is still where household names are built.
3 actual no-brainer ways to automate retention with direct mail:
1) Anti-Churn Postcards
2) Dynamic Second-Purchase Campaigns
3) VIP Auto-Winbacks
Only takes minutes to set up in the PostPilot app.
And this is just the tip of the ROIceberg.
1) Anti-Churn Postcards
2) Dynamic Second-Purchase Campaigns
3) VIP Auto-Winbacks
Only takes minutes to set up in the PostPilot app.
And this is just the tip of the ROIceberg.
July 29, 2025 at 4:57 PM
3 actual no-brainer ways to automate retention with direct mail:
1) Anti-Churn Postcards
2) Dynamic Second-Purchase Campaigns
3) VIP Auto-Winbacks
Only takes minutes to set up in the PostPilot app.
And this is just the tip of the ROIceberg.
1) Anti-Churn Postcards
2) Dynamic Second-Purchase Campaigns
3) VIP Auto-Winbacks
Only takes minutes to set up in the PostPilot app.
And this is just the tip of the ROIceberg.
We got hit up by a gym apparel brand who to acquire fitness addicts.
Audience we built:
✅ Known Fitness Fanatics
✅ Dedicated Runners
✅ Yoga/Pilates Practitioners
✅ Performance Nutrition Buyers
✅ Wearable Tech Users
Get your own laser-targeted prospecting audience with PostPilot.
DM me.
Audience we built:
✅ Known Fitness Fanatics
✅ Dedicated Runners
✅ Yoga/Pilates Practitioners
✅ Performance Nutrition Buyers
✅ Wearable Tech Users
Get your own laser-targeted prospecting audience with PostPilot.
DM me.
July 24, 2025 at 3:34 PM
We got hit up by a gym apparel brand who to acquire fitness addicts.
Audience we built:
✅ Known Fitness Fanatics
✅ Dedicated Runners
✅ Yoga/Pilates Practitioners
✅ Performance Nutrition Buyers
✅ Wearable Tech Users
Get your own laser-targeted prospecting audience with PostPilot.
DM me.
Audience we built:
✅ Known Fitness Fanatics
✅ Dedicated Runners
✅ Yoga/Pilates Practitioners
✅ Performance Nutrition Buyers
✅ Wearable Tech Users
Get your own laser-targeted prospecting audience with PostPilot.
DM me.
Retail experts - direct mail’s your new brick and mortar growth lever.
Four Sigmatic saw a 101% lift at WF.
How we did it:
1) ID’d best Shopify customers
2) Used AcquisitionAI to build lookalike
3) Sent postcards with store-specific deals
4) Tracked results against a control store
Sales doubled.
Four Sigmatic saw a 101% lift at WF.
How we did it:
1) ID’d best Shopify customers
2) Used AcquisitionAI to build lookalike
3) Sent postcards with store-specific deals
4) Tracked results against a control store
Sales doubled.
July 23, 2025 at 4:40 PM
Retail experts - direct mail’s your new brick and mortar growth lever.
Four Sigmatic saw a 101% lift at WF.
How we did it:
1) ID’d best Shopify customers
2) Used AcquisitionAI to build lookalike
3) Sent postcards with store-specific deals
4) Tracked results against a control store
Sales doubled.
Four Sigmatic saw a 101% lift at WF.
How we did it:
1) ID’d best Shopify customers
2) Used AcquisitionAI to build lookalike
3) Sent postcards with store-specific deals
4) Tracked results against a control store
Sales doubled.
3 discount alternatives to try this BFCM + save margin:
1) New product drop
Jones Road Beauty runs a masterclass doing this over BFCM.
2) Store Credit
Taylor Stitch sees major success with this.
3) GWPs
Your only loss is COGS, vs. potentially $100+ on a big order.
1) New product drop
Jones Road Beauty runs a masterclass doing this over BFCM.
2) Store Credit
Taylor Stitch sees major success with this.
3) GWPs
Your only loss is COGS, vs. potentially $100+ on a big order.
July 22, 2025 at 7:13 PM
3 discount alternatives to try this BFCM + save margin:
1) New product drop
Jones Road Beauty runs a masterclass doing this over BFCM.
2) Store Credit
Taylor Stitch sees major success with this.
3) GWPs
Your only loss is COGS, vs. potentially $100+ on a big order.
1) New product drop
Jones Road Beauty runs a masterclass doing this over BFCM.
2) Store Credit
Taylor Stitch sees major success with this.
3) GWPs
Your only loss is COGS, vs. potentially $100+ on a big order.
Just launched an 8fig DM program for high-AOV brand:
1) AI lookalike prospecting (150k trifolds sent)
2) Automated retargeting (welcome series + cart flows)
3) RFM-based winbacks (postcards fired by segment + timing)
Killer early results.
1) AI lookalike prospecting (150k trifolds sent)
2) Automated retargeting (welcome series + cart flows)
3) RFM-based winbacks (postcards fired by segment + timing)
Killer early results.
July 18, 2025 at 8:11 PM
Just launched an 8fig DM program for high-AOV brand:
1) AI lookalike prospecting (150k trifolds sent)
2) Automated retargeting (welcome series + cart flows)
3) RFM-based winbacks (postcards fired by segment + timing)
Killer early results.
1) AI lookalike prospecting (150k trifolds sent)
2) Automated retargeting (welcome series + cart flows)
3) RFM-based winbacks (postcards fired by segment + timing)
Killer early results.
Consider what's possible with data.
A premium coffee brand wanted to prospect coffee lovers who value quality.
We built them a lookalike audience using AcquisitionAI.
High-income people who: buy premium coffee and love gourmet food.
@PostPilot can build your delightfully snobby audience, too.
A premium coffee brand wanted to prospect coffee lovers who value quality.
We built them a lookalike audience using AcquisitionAI.
High-income people who: buy premium coffee and love gourmet food.
@PostPilot can build your delightfully snobby audience, too.
July 17, 2025 at 2:09 PM
Consider what's possible with data.
A premium coffee brand wanted to prospect coffee lovers who value quality.
We built them a lookalike audience using AcquisitionAI.
High-income people who: buy premium coffee and love gourmet food.
@PostPilot can build your delightfully snobby audience, too.
A premium coffee brand wanted to prospect coffee lovers who value quality.
We built them a lookalike audience using AcquisitionAI.
High-income people who: buy premium coffee and love gourmet food.
@PostPilot can build your delightfully snobby audience, too.
I’ve automated into the 9 figs with direct mail:
By “echoing” my email programs.
→ VIP winbacks (auto send based on RFM)
→ Subs reactivation (auto send different mailers based on cancellation reason)
→ 2nd purchase campaigns (use 1st-2nd purchase time between orders data)
By “echoing” my email programs.
→ VIP winbacks (auto send based on RFM)
→ Subs reactivation (auto send different mailers based on cancellation reason)
→ 2nd purchase campaigns (use 1st-2nd purchase time between orders data)
July 16, 2025 at 8:47 PM
I’ve automated into the 9 figs with direct mail:
By “echoing” my email programs.
→ VIP winbacks (auto send based on RFM)
→ Subs reactivation (auto send different mailers based on cancellation reason)
→ 2nd purchase campaigns (use 1st-2nd purchase time between orders data)
By “echoing” my email programs.
→ VIP winbacks (auto send based on RFM)
→ Subs reactivation (auto send different mailers based on cancellation reason)
→ 2nd purchase campaigns (use 1st-2nd purchase time between orders data)
“Cash is oxygen.”
I’ve said this to maybe 100 DTC founders over 15yrs.
It’s usually when their brands we suffocating.
(P&L heavy on the L).
But in 2025, the principle should always apply.
Especially heading into BFCM.
Where are you spending now that isn’t helping your profitability?
I’ve said this to maybe 100 DTC founders over 15yrs.
It’s usually when their brands we suffocating.
(P&L heavy on the L).
But in 2025, the principle should always apply.
Especially heading into BFCM.
Where are you spending now that isn’t helping your profitability?
July 14, 2025 at 8:38 PM
“Cash is oxygen.”
I’ve said this to maybe 100 DTC founders over 15yrs.
It’s usually when their brands we suffocating.
(P&L heavy on the L).
But in 2025, the principle should always apply.
Especially heading into BFCM.
Where are you spending now that isn’t helping your profitability?
I’ve said this to maybe 100 DTC founders over 15yrs.
It’s usually when their brands we suffocating.
(P&L heavy on the L).
But in 2025, the principle should always apply.
Especially heading into BFCM.
Where are you spending now that isn’t helping your profitability?
Nothing destroys companies faster than employees with multiple bosses giving contradictory orders.
One boss. One chain of command. Period.
Matrix reporting = organizational cancer. Amazon scales because authority lines are crystal clear.
How many unofficial "dotted lines" exist in your org chart?
One boss. One chain of command. Period.
Matrix reporting = organizational cancer. Amazon scales because authority lines are crystal clear.
How many unofficial "dotted lines" exist in your org chart?
July 10, 2025 at 4:50 PM
Nothing destroys companies faster than employees with multiple bosses giving contradictory orders.
One boss. One chain of command. Period.
Matrix reporting = organizational cancer. Amazon scales because authority lines are crystal clear.
How many unofficial "dotted lines" exist in your org chart?
One boss. One chain of command. Period.
Matrix reporting = organizational cancer. Amazon scales because authority lines are crystal clear.
How many unofficial "dotted lines" exist in your org chart?
Petite Keep got 3 sharks to buy on Shark Tank.
+ they’ve automated revenue with @postpilot.bsky.social for 3 years.
Coincidence?
3 High-ROI results:
1) Holiday Cardalogs → 15x ROAS
2) Automated VIP winbacks → 7.31x incremental ROAS
3) Automated Handwritten Thank-You Notes → 11.1x ROAS
+ they’ve automated revenue with @postpilot.bsky.social for 3 years.
Coincidence?
3 High-ROI results:
1) Holiday Cardalogs → 15x ROAS
2) Automated VIP winbacks → 7.31x incremental ROAS
3) Automated Handwritten Thank-You Notes → 11.1x ROAS
July 9, 2025 at 7:24 PM
Petite Keep got 3 sharks to buy on Shark Tank.
+ they’ve automated revenue with @postpilot.bsky.social for 3 years.
Coincidence?
3 High-ROI results:
1) Holiday Cardalogs → 15x ROAS
2) Automated VIP winbacks → 7.31x incremental ROAS
3) Automated Handwritten Thank-You Notes → 11.1x ROAS
+ they’ve automated revenue with @postpilot.bsky.social for 3 years.
Coincidence?
3 High-ROI results:
1) Holiday Cardalogs → 15x ROAS
2) Automated VIP winbacks → 7.31x incremental ROAS
3) Automated Handwritten Thank-You Notes → 11.1x ROAS
Most of your best buyers don’t open your emails.
Send winning email campaigns via direct mail to reach the 80–90% you're missing.
Easy, proven, and ready for BFCM.
#ecom #DirectMail #EmailMarketing #PostPilot #CustomerRetention #BFCM
Send winning email campaigns via direct mail to reach the 80–90% you're missing.
Easy, proven, and ready for BFCM.
#ecom #DirectMail #EmailMarketing #PostPilot #CustomerRetention #BFCM
July 7, 2025 at 7:38 PM
Most of your best buyers don’t open your emails.
Send winning email campaigns via direct mail to reach the 80–90% you're missing.
Easy, proven, and ready for BFCM.
#ecom #DirectMail #EmailMarketing #PostPilot #CustomerRetention #BFCM
Send winning email campaigns via direct mail to reach the 80–90% you're missing.
Easy, proven, and ready for BFCM.
#ecom #DirectMail #EmailMarketing #PostPilot #CustomerRetention #BFCM
Segment by last purchase date and tailor deals. More recent = less discount.
Combine with frequency for better targeting.
Avoid discounting everyone or wasting spend on lost causes.
#ecom #BFCM #RetentionMarketing #CustomerSegmentation #PostPilot
Combine with frequency for better targeting.
Avoid discounting everyone or wasting spend on lost causes.
#ecom #BFCM #RetentionMarketing #CustomerSegmentation #PostPilot
July 4, 2025 at 1:50 PM
Segment by last purchase date and tailor deals. More recent = less discount.
Combine with frequency for better targeting.
Avoid discounting everyone or wasting spend on lost causes.
#ecom #BFCM #RetentionMarketing #CustomerSegmentation #PostPilot
Combine with frequency for better targeting.
Avoid discounting everyone or wasting spend on lost causes.
#ecom #BFCM #RetentionMarketing #CustomerSegmentation #PostPilot
Postage costs stay flat while Meta CPCs explode in November.
Your competitors will stuff inboxes and bid up digital. Physical mail stays uncrowded.
Test now when stakes are low.
#DirectMail #Q4Strategy #BlackFriday
Your competitors will stuff inboxes and bid up digital. Physical mail stays uncrowded.
Test now when stakes are low.
#DirectMail #Q4Strategy #BlackFriday
July 1, 2025 at 6:49 PM
Postage costs stay flat while Meta CPCs explode in November.
Your competitors will stuff inboxes and bid up digital. Physical mail stays uncrowded.
Test now when stakes are low.
#DirectMail #Q4Strategy #BlackFriday
Your competitors will stuff inboxes and bid up digital. Physical mail stays uncrowded.
Test now when stakes are low.
#DirectMail #Q4Strategy #BlackFriday
Before strategy, fix the culture.
That’s how we turned around a $150M retailer bleeding cash.
#Leadership #CompanyCulture #Turnaround #BusinessGrowth #Retail
That’s how we turned around a $150M retailer bleeding cash.
#Leadership #CompanyCulture #Turnaround #BusinessGrowth #Retail
June 30, 2025 at 9:14 PM
Before strategy, fix the culture.
That’s how we turned around a $150M retailer bleeding cash.
#Leadership #CompanyCulture #Turnaround #BusinessGrowth #Retail
That’s how we turned around a $150M retailer bleeding cash.
#Leadership #CompanyCulture #Turnaround #BusinessGrowth #Retail
Most new buyers ignore your discount code and still buy.
What that tells you about your attribution model (and your margins).
#DTC #Attribution #MarketingTruths #DirectMail #Ecommerce
What that tells you about your attribution model (and your margins).
#DTC #Attribution #MarketingTruths #DirectMail #Ecommerce
June 27, 2025 at 12:48 PM
Most new buyers ignore your discount code and still buy.
What that tells you about your attribution model (and your margins).
#DTC #Attribution #MarketingTruths #DirectMail #Ecommerce
What that tells you about your attribution model (and your margins).
#DTC #Attribution #MarketingTruths #DirectMail #Ecommerce
Psychology 101: People feel they deserve extra indulgence on birthdays.
Most brands stop at email/SMS. Smart ones add postcards to birthday triggers.
Result? Customers share these postcards in communities. Nobody shares birthday emails.
#BirthdayMarketing #DirectMail #LoyaltyPrograms
Most brands stop at email/SMS. Smart ones add postcards to birthday triggers.
Result? Customers share these postcards in communities. Nobody shares birthday emails.
#BirthdayMarketing #DirectMail #LoyaltyPrograms
June 24, 2025 at 4:13 PM
Psychology 101: People feel they deserve extra indulgence on birthdays.
Most brands stop at email/SMS. Smart ones add postcards to birthday triggers.
Result? Customers share these postcards in communities. Nobody shares birthday emails.
#BirthdayMarketing #DirectMail #LoyaltyPrograms
Most brands stop at email/SMS. Smart ones add postcards to birthday triggers.
Result? Customers share these postcards in communities. Nobody shares birthday emails.
#BirthdayMarketing #DirectMail #LoyaltyPrograms
&Collar sent VIP thank-you cards. No discount, no pitch, no product.
15x ROI. $200k revenue.
Customers get hounded constantly. Rare gratitude wins.
"Two-way commerce" beats sales pitches.
#CustomerAppreciation #DirectMail #VIPMarketing
15x ROI. $200k revenue.
Customers get hounded constantly. Rare gratitude wins.
"Two-way commerce" beats sales pitches.
#CustomerAppreciation #DirectMail #VIPMarketing
June 24, 2025 at 1:03 PM
&Collar sent VIP thank-you cards. No discount, no pitch, no product.
15x ROI. $200k revenue.
Customers get hounded constantly. Rare gratitude wins.
"Two-way commerce" beats sales pitches.
#CustomerAppreciation #DirectMail #VIPMarketing
15x ROI. $200k revenue.
Customers get hounded constantly. Rare gratitude wins.
"Two-way commerce" beats sales pitches.
#CustomerAppreciation #DirectMail #VIPMarketing
Direct mail crushes email response rates. But costs way more.
Most brands see higher response rates, get excited, then blast 100k postcards and burn their budget.
The economics only work with precision targeting, not spray and pray.
#DirectMail #MarketingStrategy #CustomerRetention
Most brands see higher response rates, get excited, then blast 100k postcards and burn their budget.
The economics only work with precision targeting, not spray and pray.
#DirectMail #MarketingStrategy #CustomerRetention
June 23, 2025 at 7:34 PM
Direct mail crushes email response rates. But costs way more.
Most brands see higher response rates, get excited, then blast 100k postcards and burn their budget.
The economics only work with precision targeting, not spray and pray.
#DirectMail #MarketingStrategy #CustomerRetention
Most brands see higher response rates, get excited, then blast 100k postcards and burn their budget.
The economics only work with precision targeting, not spray and pray.
#DirectMail #MarketingStrategy #CustomerRetention
Lo & Sons segmented first-time buyers by product type, sent targeted postcards for likely 2nd purchases.
Results: 56%/64% repeat rates, 7x/10x ROAS.
Stop blasting everyone with same offer.
#DataDrivenMarketing #CustomerSegmentation #DirectMail
Results: 56%/64% repeat rates, 7x/10x ROAS.
Stop blasting everyone with same offer.
#DataDrivenMarketing #CustomerSegmentation #DirectMail
June 23, 2025 at 12:25 PM
Lo & Sons segmented first-time buyers by product type, sent targeted postcards for likely 2nd purchases.
Results: 56%/64% repeat rates, 7x/10x ROAS.
Stop blasting everyone with same offer.
#DataDrivenMarketing #CustomerSegmentation #DirectMail
Results: 56%/64% repeat rates, 7x/10x ROAS.
Stop blasting everyone with same offer.
#DataDrivenMarketing #CustomerSegmentation #DirectMail
Navy + eCommerce taught me 3 leadership essentials:
Delegation = accountability, not orders Communication = you're always selling
Listening = trust
All learnable.
#Leadership #StartupFounders #NavyLessons
Delegation = accountability, not orders Communication = you're always selling
Listening = trust
All learnable.
#Leadership #StartupFounders #NavyLessons
June 22, 2025 at 7:17 PM
Navy + eCommerce taught me 3 leadership essentials:
Delegation = accountability, not orders Communication = you're always selling
Listening = trust
All learnable.
#Leadership #StartupFounders #NavyLessons
Delegation = accountability, not orders Communication = you're always selling
Listening = trust
All learnable.
#Leadership #StartupFounders #NavyLessons
Sofia Vergara's brand had 1x customer issues.
Direct mail fix: 5x ROAS non-buyers 4x 2nd purchases
Physical mail > digital noise.
#DirectMail #ROAS
Direct mail fix: 5x ROAS non-buyers 4x 2nd purchases
Physical mail > digital noise.
#DirectMail #ROAS
June 21, 2025 at 2:52 PM
Sofia Vergara's brand had 1x customer issues.
Direct mail fix: 5x ROAS non-buyers 4x 2nd purchases
Physical mail > digital noise.
#DirectMail #ROAS
Direct mail fix: 5x ROAS non-buyers 4x 2nd purchases
Physical mail > digital noise.
#DirectMail #ROAS
Your best customers eventually unsubscribe. Once suppressed, they're dead to digital forever.
The fix? Hit suppressed customers with 2-3+ purchases via postcard.
Email can't reach them. Direct mail can.
#EmailMarketing #DirectMail
The fix? Hit suppressed customers with 2-3+ purchases via postcard.
Email can't reach them. Direct mail can.
#EmailMarketing #DirectMail
June 17, 2025 at 12:39 PM
Your best customers eventually unsubscribe. Once suppressed, they're dead to digital forever.
The fix? Hit suppressed customers with 2-3+ purchases via postcard.
Email can't reach them. Direct mail can.
#EmailMarketing #DirectMail
The fix? Hit suppressed customers with 2-3+ purchases via postcard.
Email can't reach them. Direct mail can.
#EmailMarketing #DirectMail
Stop burning cash on Meta. Your top 20% customers already float your profitability.
Better to turn minnows into whales than chase new fish.
Find your whale pattern. Automate it. Print money.
#DTC #marketing #directmail #ROAS
Better to turn minnows into whales than chase new fish.
Find your whale pattern. Automate it. Print money.
#DTC #marketing #directmail #ROAS
June 16, 2025 at 7:21 PM
Stop burning cash on Meta. Your top 20% customers already float your profitability.
Better to turn minnows into whales than chase new fish.
Find your whale pattern. Automate it. Print money.
#DTC #marketing #directmail #ROAS
Better to turn minnows into whales than chase new fish.
Find your whale pattern. Automate it. Print money.
#DTC #marketing #directmail #ROAS