Dr. Ana-Christina
@dranachristina.bsky.social
*Director, Entertainment & Media Research Initiative, UCLA
*UCLA Hollywood Diversity Report lead author and researcher
*Latino Film Institute Scholar
https://linktr.ee/DrAnaChristina
*UCLA Hollywood Diversity Report lead author and researcher
*Latino Film Institute Scholar
https://linktr.ee/DrAnaChristina
Reposted by Dr. Ana-Christina
* The reduced interest of these key demo groups may have contributed to the 3.3% decline in the domestic box office in 2024. /11
To learn more about our findings regarding the top theatrical releases in 2024, DOWNLOAD the full UCLA Hollywood Diversity Report 2025, Part 1: Theatrical ucla.in/4gVAne5
To learn more about our findings regarding the top theatrical releases in 2024, DOWNLOAD the full UCLA Hollywood Diversity Report 2025, Part 1: Theatrical ucla.in/4gVAne5
February 27, 2025 at 3:24 PM
* The reduced interest of these key demo groups may have contributed to the 3.3% decline in the domestic box office in 2024. /11
To learn more about our findings regarding the top theatrical releases in 2024, DOWNLOAD the full UCLA Hollywood Diversity Report 2025, Part 1: Theatrical ucla.in/4gVAne5
To learn more about our findings regarding the top theatrical releases in 2024, DOWNLOAD the full UCLA Hollywood Diversity Report 2025, Part 1: Theatrical ucla.in/4gVAne5
Reposted by Dr. Ana-Christina
* The top 20 films ranked by each demo group’s share of opening wknd, domestic box office included fewer movies that were ranked #1 among BIPOC, women, and 18- to 34-year-olds in 2024 as compared to 2023. This suggests that these groups were not coming out in droves to see just any generic film./10
February 27, 2025 at 3:24 PM
* The top 20 films ranked by each demo group’s share of opening wknd, domestic box office included fewer movies that were ranked #1 among BIPOC, women, and 18- to 34-year-olds in 2024 as compared to 2023. This suggests that these groups were not coming out in droves to see just any generic film./10
Reposted by Dr. Ana-Christina
“ENTHUSIASM GAP” AMONG KEY DEMO GROUPS APPEARS AT THE BOX OFFICE WHEN THERE IS LESS DIVERSITY ON SCREEN
* There was a marked increase in films with all-White casts and a marked decrease in films with majority-BIPOC casts in 2024. 9/
* There was a marked increase in films with all-White casts and a marked decrease in films with majority-BIPOC casts in 2024. 9/
February 27, 2025 at 3:24 PM
“ENTHUSIASM GAP” AMONG KEY DEMO GROUPS APPEARS AT THE BOX OFFICE WHEN THERE IS LESS DIVERSITY ON SCREEN
* There was a marked increase in films with all-White casts and a marked decrease in films with majority-BIPOC casts in 2024. 9/
* There was a marked increase in films with all-White casts and a marked decrease in films with majority-BIPOC casts in 2024. 9/
Reposted by Dr. Ana-Christina
* In a survey of tix buyers in 2024, BIPOC moviegoers who are 18-34 years old appear to be pillars of the moviegoing market.
* Among young female moviegoers, women of color, particularly Latinas, are key to driving ticket sales. 8/
* Among young female moviegoers, women of color, particularly Latinas, are key to driving ticket sales. 8/
February 27, 2025 at 3:24 PM
* In a survey of tix buyers in 2024, BIPOC moviegoers who are 18-34 years old appear to be pillars of the moviegoing market.
* Among young female moviegoers, women of color, particularly Latinas, are key to driving ticket sales. 8/
* Among young female moviegoers, women of color, particularly Latinas, are key to driving ticket sales. 8/
Reposted by Dr. Ana-Christina
YOUNG BIPOC MOVIEGOERS ARE A DRIVING FORCE AT THE BOX OFFICE
* BIPOC moviegoers bought the majority of opening wknd, domestic tickets for 7 of the top 10 films & 12 of the top 20 theatrical films in 2024 (ranked by global box office). 7/
* BIPOC moviegoers bought the majority of opening wknd, domestic tickets for 7 of the top 10 films & 12 of the top 20 theatrical films in 2024 (ranked by global box office). 7/
February 27, 2025 at 3:24 PM
YOUNG BIPOC MOVIEGOERS ARE A DRIVING FORCE AT THE BOX OFFICE
* BIPOC moviegoers bought the majority of opening wknd, domestic tickets for 7 of the top 10 films & 12 of the top 20 theatrical films in 2024 (ranked by global box office). 7/
* BIPOC moviegoers bought the majority of opening wknd, domestic tickets for 7 of the top 10 films & 12 of the top 20 theatrical films in 2024 (ranked by global box office). 7/
Reposted by Dr. Ana-Christina
* Films with 41%-50% BIPOC casts were the most successful across virtually all metrics, including global & domestic box office, ROI, domestic opening weekend ranking, & no. of intl. markets. 6/
February 27, 2025 at 3:24 PM
* Films with 41%-50% BIPOC casts were the most successful across virtually all metrics, including global & domestic box office, ROI, domestic opening weekend ranking, & no. of intl. markets. 6/
Reposted by Dr. Ana-Christina
AUDIENCES PREFER DIVERSE FILMS
* Despite the shrinking selection of diverse films in 2024, audiences unambiguously flocked to the ones that best represented the nation’s diversity. 5/
* Despite the shrinking selection of diverse films in 2024, audiences unambiguously flocked to the ones that best represented the nation’s diversity. 5/
February 27, 2025 at 3:24 PM
AUDIENCES PREFER DIVERSE FILMS
* Despite the shrinking selection of diverse films in 2024, audiences unambiguously flocked to the ones that best represented the nation’s diversity. 5/
* Despite the shrinking selection of diverse films in 2024, audiences unambiguously flocked to the ones that best represented the nation’s diversity. 5/
Reposted by Dr. Ana-Christina
* But given that many of these gains were fueled by low-budget, independent films that broke through in an atypical year, it is unclear if the increases will continue. 4/
February 27, 2025 at 3:24 PM
* But given that many of these gains were fueled by low-budget, independent films that broke through in an atypical year, it is unclear if the increases will continue. 4/
Reposted by Dr. Ana-Christina
WOMEN’S REPRESENTATION RISES, BUT WILL IT LAST?
* Women posted major gains among leads, where they reached near parity with men, and minimal gains among directors & total roles. 3/
* Women posted major gains among leads, where they reached near parity with men, and minimal gains among directors & total roles. 3/
February 27, 2025 at 3:24 PM
WOMEN’S REPRESENTATION RISES, BUT WILL IT LAST?
* Women posted major gains among leads, where they reached near parity with men, and minimal gains among directors & total roles. 3/
* Women posted major gains among leads, where they reached near parity with men, and minimal gains among directors & total roles. 3/
Reposted by Dr. Ana-Christina
🔑🔑🔑
HOLLYWOOD BEGINS TO BACKSLIDE ON RACIAL/ETHNIC DIVERSITY
* The BIPOC share of leads, total roles, directors, & writers in top theatrical films declined in 2024. 2/
HOLLYWOOD BEGINS TO BACKSLIDE ON RACIAL/ETHNIC DIVERSITY
* The BIPOC share of leads, total roles, directors, & writers in top theatrical films declined in 2024. 2/
February 27, 2025 at 3:24 PM
🔑🔑🔑
HOLLYWOOD BEGINS TO BACKSLIDE ON RACIAL/ETHNIC DIVERSITY
* The BIPOC share of leads, total roles, directors, & writers in top theatrical films declined in 2024. 2/
HOLLYWOOD BEGINS TO BACKSLIDE ON RACIAL/ETHNIC DIVERSITY
* The BIPOC share of leads, total roles, directors, & writers in top theatrical films declined in 2024. 2/
* The reduced interest of these key demo groups may have contributed to the 3.3% decline in the domestic box office in 2024. /11
To learn more about our findings regarding the top theatrical releases in 2024, DOWNLOAD the full UCLA Hollywood Diversity Report 2025, Part 1: Theatrical ucla.in/4gVAne5
To learn more about our findings regarding the top theatrical releases in 2024, DOWNLOAD the full UCLA Hollywood Diversity Report 2025, Part 1: Theatrical ucla.in/4gVAne5
February 27, 2025 at 3:24 PM
* The reduced interest of these key demo groups may have contributed to the 3.3% decline in the domestic box office in 2024. /11
To learn more about our findings regarding the top theatrical releases in 2024, DOWNLOAD the full UCLA Hollywood Diversity Report 2025, Part 1: Theatrical ucla.in/4gVAne5
To learn more about our findings regarding the top theatrical releases in 2024, DOWNLOAD the full UCLA Hollywood Diversity Report 2025, Part 1: Theatrical ucla.in/4gVAne5
* The top 20 films ranked by each demo group’s share of opening wknd, domestic box office included fewer movies that were ranked #1 among BIPOC, women, and 18- to 34-year-olds in 2024 as compared to 2023. This suggests that these groups were not coming out in droves to see just any generic film./10
February 27, 2025 at 3:24 PM
* The top 20 films ranked by each demo group’s share of opening wknd, domestic box office included fewer movies that were ranked #1 among BIPOC, women, and 18- to 34-year-olds in 2024 as compared to 2023. This suggests that these groups were not coming out in droves to see just any generic film./10
“ENTHUSIASM GAP” AMONG KEY DEMO GROUPS APPEARS AT THE BOX OFFICE WHEN THERE IS LESS DIVERSITY ON SCREEN
* There was a marked increase in films with all-White casts and a marked decrease in films with majority-BIPOC casts in 2024. 9/
* There was a marked increase in films with all-White casts and a marked decrease in films with majority-BIPOC casts in 2024. 9/
February 27, 2025 at 3:24 PM
“ENTHUSIASM GAP” AMONG KEY DEMO GROUPS APPEARS AT THE BOX OFFICE WHEN THERE IS LESS DIVERSITY ON SCREEN
* There was a marked increase in films with all-White casts and a marked decrease in films with majority-BIPOC casts in 2024. 9/
* There was a marked increase in films with all-White casts and a marked decrease in films with majority-BIPOC casts in 2024. 9/
* In a survey of tix buyers in 2024, BIPOC moviegoers who are 18-34 years old appear to be pillars of the moviegoing market.
* Among young female moviegoers, women of color, particularly Latinas, are key to driving ticket sales. 8/
* Among young female moviegoers, women of color, particularly Latinas, are key to driving ticket sales. 8/
February 27, 2025 at 3:24 PM
* In a survey of tix buyers in 2024, BIPOC moviegoers who are 18-34 years old appear to be pillars of the moviegoing market.
* Among young female moviegoers, women of color, particularly Latinas, are key to driving ticket sales. 8/
* Among young female moviegoers, women of color, particularly Latinas, are key to driving ticket sales. 8/
YOUNG BIPOC MOVIEGOERS ARE A DRIVING FORCE AT THE BOX OFFICE
* BIPOC moviegoers bought the majority of opening wknd, domestic tickets for 7 of the top 10 films & 12 of the top 20 theatrical films in 2024 (ranked by global box office). 7/
* BIPOC moviegoers bought the majority of opening wknd, domestic tickets for 7 of the top 10 films & 12 of the top 20 theatrical films in 2024 (ranked by global box office). 7/
February 27, 2025 at 3:24 PM
YOUNG BIPOC MOVIEGOERS ARE A DRIVING FORCE AT THE BOX OFFICE
* BIPOC moviegoers bought the majority of opening wknd, domestic tickets for 7 of the top 10 films & 12 of the top 20 theatrical films in 2024 (ranked by global box office). 7/
* BIPOC moviegoers bought the majority of opening wknd, domestic tickets for 7 of the top 10 films & 12 of the top 20 theatrical films in 2024 (ranked by global box office). 7/
* Films with 41%-50% BIPOC casts were the most successful across virtually all metrics, including global & domestic box office, ROI, domestic opening weekend ranking, & no. of intl. markets. 6/
February 27, 2025 at 3:24 PM
* Films with 41%-50% BIPOC casts were the most successful across virtually all metrics, including global & domestic box office, ROI, domestic opening weekend ranking, & no. of intl. markets. 6/
AUDIENCES PREFER DIVERSE FILMS
* Despite the shrinking selection of diverse films in 2024, audiences unambiguously flocked to the ones that best represented the nation’s diversity. 5/
* Despite the shrinking selection of diverse films in 2024, audiences unambiguously flocked to the ones that best represented the nation’s diversity. 5/
February 27, 2025 at 3:24 PM
AUDIENCES PREFER DIVERSE FILMS
* Despite the shrinking selection of diverse films in 2024, audiences unambiguously flocked to the ones that best represented the nation’s diversity. 5/
* Despite the shrinking selection of diverse films in 2024, audiences unambiguously flocked to the ones that best represented the nation’s diversity. 5/
* But given that many of these gains were fueled by low-budget, independent films that broke through in an atypical year, it is unclear if the increases will continue. 4/
February 27, 2025 at 3:24 PM
* But given that many of these gains were fueled by low-budget, independent films that broke through in an atypical year, it is unclear if the increases will continue. 4/
WOMEN’S REPRESENTATION RISES, BUT WILL IT LAST?
* Women posted major gains among leads, where they reached near parity with men, and minimal gains among directors & total roles. 3/
* Women posted major gains among leads, where they reached near parity with men, and minimal gains among directors & total roles. 3/
February 27, 2025 at 3:24 PM
WOMEN’S REPRESENTATION RISES, BUT WILL IT LAST?
* Women posted major gains among leads, where they reached near parity with men, and minimal gains among directors & total roles. 3/
* Women posted major gains among leads, where they reached near parity with men, and minimal gains among directors & total roles. 3/
🔑🔑🔑
HOLLYWOOD BEGINS TO BACKSLIDE ON RACIAL/ETHNIC DIVERSITY
* The BIPOC share of leads, total roles, directors, & writers in top theatrical films declined in 2024. 2/
HOLLYWOOD BEGINS TO BACKSLIDE ON RACIAL/ETHNIC DIVERSITY
* The BIPOC share of leads, total roles, directors, & writers in top theatrical films declined in 2024. 2/
February 27, 2025 at 3:24 PM
🔑🔑🔑
HOLLYWOOD BEGINS TO BACKSLIDE ON RACIAL/ETHNIC DIVERSITY
* The BIPOC share of leads, total roles, directors, & writers in top theatrical films declined in 2024. 2/
HOLLYWOOD BEGINS TO BACKSLIDE ON RACIAL/ETHNIC DIVERSITY
* The BIPOC share of leads, total roles, directors, & writers in top theatrical films declined in 2024. 2/