Dr Matthew Parnell
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dr-matthew-parnell.bsky.social
Dr Matthew Parnell
@dr-matthew-parnell.bsky.social
Experienced sustainability professional, facilitator, educator + catalyst for a living systems approach to sustainability transformation. At Yalukit Willam, Boonwurrung Country, Melbourne (Naarm), Australia.
Gary Bartz at the Melbourne International Jazz Festival #MIJF last night - what a wonderful evening of joyous-and at times, transcendent- music! Supported brilliantly by local musicians led by Barney McCall!
October 23, 2025 at 12:35 AM
I spotted this “conference of the pelicans” on my morning bike ride around the Williamstown foreshore on Boonwurrung country in Melbourne. Always a pleasure, pelicans!
#birds
July 29, 2025 at 1:47 AM
Eagerly awaiting the start of the Wallabies vs British and Irish Lions at the MCG! Woo! Carn the Wobblies!
July 26, 2025 at 9:08 AM
My latest post on my Substack - Second Nature. This is the first of my Retrospectives, where I dust off an old article and add my reflections on the content in the article. This is the link open.substack.com/pub/drmatthe...

Enjoy (and consider subscribing - its free!)
July 8, 2025 at 12:54 PM
Took my Sustainable Operations students from Insight Academy for a walk in the Jawbone marine reserve at Williamstown, Victoria last week. Its a perfect place to talk sustainability: the worst of our industrialised world and the best of environmental preservation and reconstruction starkly contrast!
July 8, 2025 at 1:36 AM
Beautiful day for x-country skiing on Taungurung country at Mt Stirling, Victoria on Saturday!
June 30, 2025 at 12:09 AM
Great day at Dixon's Creek in the Yarra Valley, Victoria, on Saturday, planting trees with the Tree Project!
June 23, 2025 at 4:14 AM
My latest post on Second Nature at drmatthewparnell.substack.com. The problem of waste solar panels and the failure to apply a whole-systems approach.
June 20, 2025 at 3:12 AM
Currently working from this beautiful place at Mordialloc Beach on Boonwurrung Country in Melbourne! Literally, on seat, with laptop.
May 21, 2025 at 2:18 AM
My first in-studio Workshop Series in Living Systems Practice for 2025 starts on Thursday evening next week at CoLabs, Brunswick, Melbourne! Workshops are experiential, on a sustainability Challenge of your choice. Checkout drmatthewparnell.substack.com for background on Living Systems Practice.
March 13, 2025 at 10:29 PM
It’s a strange feeling to come home to find 4 black cars parked in a line in the street outside your house. First thought: was it because I am leaving Voldemort Social for Bluesky?
November 19, 2024 at 4:42 AM
To understand how to practice sustainability in complex settings is now even more important than ever, as the world undergoes disruption from every direction and at every scale!

So, for a "big dose of hope", join me from Thurs 21st Nov in my Workshop in Brunswick, Melbourne. Details below.
November 12, 2024 at 2:47 AM
Today's #moment-in-nature to start your week. Lonely snow gum in alpine meadow on Mt Stirling, Taungurung Country, Victoria, Australia.
Image taken January 2024. (Image: Dr Matthew Parnell - taken January 2024).
November 10, 2024 at 10:34 PM
And the next week, we went to the Mobility Live Expo at the MCEC in Melbourne to see the latest in EV mobility.
November 10, 2024 at 1:14 AM
Just thought I'd post some images from a couple of weeks ago, when I took my Sustainable Operations students from Insight Academy to the Waste and All Energy Expos at the Melbourne Convention and Exhibition Centre. Lots of new circular and renewable technologies on show.
November 10, 2024 at 1:10 AM
I’ve been seeing more of these Returnr coffee cups around Melbourne recently! Great to see this circular service take off, although one place tried to talk me out of using my Keep Cup!
#circulareconomy #circularbusinessmodels
November 8, 2024 at 10:27 PM
#moment-in-nature on Addiscot Beach, Wadawurrung Country, Victoria Australia
November 7, 2024 at 12:26 AM
I spent the day at the Solar Panels and the Circular Economy Conference at RMIT Melbourne today. Really interesting and informative - and it needs to be given how important the issue is! It was great to connect with such motivated people working in solar recycling.
October 22, 2024 at 11:37 AM
I've been using this technique for years, but First Dog on the Moon does it better (from Guardian Aust Fri 9 Feb 2024 16.33 AEDT):
October 21, 2024 at 1:20 PM

I'm excited to be starting a new Block - Deep Understanding - in the Sustainable Operations Course at Insight Academy. The image shows the stakeholder engagement role play in the prior Block - Change and Impact - engaging with the "staff" of a Cafe and Fair Trade business on their change plan.
October 21, 2024 at 2:32 AM
Beautiful morning on Boonwurrung Country at the Jawbone Marine Reserve at Williamstown, Melbourne
#wetlands #regeneration #naturebasedsolutions
October 20, 2024 at 11:02 PM
Yesterday at Addiscot Beach, Wadawurrung Country, Surf Coast Victoria.
October 13, 2024 at 9:34 PM
Bluesky now has over 10 million users, and I was #2,395,555!
October 9, 2024 at 4:27 AM
Happy day in the bush in Dandenong National Park on Sunday!
May 7, 2024 at 1:09 AM
On XPT train from Melbourne to Sydney - going to #Circularity2022 - and it’s a round trip!
November 22, 2022 at 9:19 PM