I just wrote a piece on why partner led initiatives beat price wars. If discounts creep every renewal, pilots stall at one site and customer meetings ignore business results..welp...you’re a commodity, whether you like it or not.
I just wrote a piece on why partner led initiatives beat price wars. If discounts creep every renewal, pilots stall at one site and customer meetings ignore business results..welp...you’re a commodity, whether you like it or not.
Fewer actually ask.
If your product, sales, and marketing aren’t built on what customers truly value…then who are you building it for?
Fewer actually ask.
If your product, sales, and marketing aren’t built on what customers truly value…then who are you building it for?
So what’s the fix? One narrative, everywhere.
Consistency → customer gets it → trust → revenue.
Simple…yes…but not easy.
Good news. We can help re-align your teams.
So what’s the fix? One narrative, everywhere.
Consistency → customer gets it → trust → revenue.
Simple…yes…but not easy.
Good news. We can help re-align your teams.
marketing says another,
and service delivers something else your ‘differentiation’ is dead on arrival.
Being the clear reason why customers should choose you comes from alignment.
That’s what makes you stand out.
marketing says another,
and service delivers something else your ‘differentiation’ is dead on arrival.
Being the clear reason why customers should choose you comes from alignment.
That’s what makes you stand out.
www.buzzsprout.com/2522863
www.buzzsprout.com/2522863
After 20 years in industrial sales and managing teams, my secret weapon isn't pricing or product knowledge.
It's what I learned serving steaks before I sold chemicals.
www.linkedin.com/posts/marccc...
After 20 years in industrial sales and managing teams, my secret weapon isn't pricing or product knowledge.
It's what I learned serving steaks before I sold chemicals.
www.linkedin.com/posts/marccc...