In a few days I'm going to switch off for a bit and reset, but before I do I wanted to share something with you.

Q4 always feels like a slog, doesn’t it? Especially when it comes to creative energy. If you’re in the same boat, I’ve got something for you.

I’m officially in my "live" era and hosting a LinkedIn Live session! 🎉

The topic? How to Explore Niche Topics That Cut Through the Noise and Land Links.

If you work in l PR drop me a follow. I’m running a live next week on ideation running up to Christmas and it’s FREE. I’m not sure where I’m hosting it but it’s happening. So if you’re struggling for ideation. Drop me the area below or in a DM and I’ll cover it.

My favourite thing about using Bluesky? Not waking up, opening an app, and getting told I’m somehow wrong for being brown and gay in my own country.

Like, thanks for the unsolicited identity critique, but I’m good Elon.

We know Google dropped the hammer on affiliate-heavy sections from major publishers like Forbes Advisor, CNN Underscored, and WSJ Buy-Side.

Their search visibility is down massively, which means...