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The Drop
@digitalfirstnews.bsky.social
The only news website dedicated to the digital-first video industry.
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First speakers announced for How to Make Money in Digital 2026

TellyCast announces the second edition of How to Make Money in Digital, its business-focused event for TV producers and digital-first studios exploring monetisation, IP and social video strategy.
First speakers announced for How to Make Money in Digital 2026
TellyCast announces the second edition of How to Make Money in Digital, its business-focused event for TV producers and digital-first studios exploring monetisation, IP and social video strategy.
www.dropmedia.co.uk
February 8, 2026 at 10:46 PM
Alternative facts

Factual programming continues to be a mainstay of traditional TV, but there’s no question it has come under severe financial pressure in recent years. Could partnerships with digital-first producers and distributors provide an answer? The Drop investigates
Alternative facts
Factual programming continues to be a mainstay of traditional TV, but there’s no question it has come under severe financial pressure in recent years. Could partnerships with digital-first producers and distributors provide an answer? The Drop investigates
www.dropmedia.co.uk
February 7, 2026 at 5:52 PM
China’s Micro-Drama Machine: Why the World’s Fastest-Growing Screen Sector Is Years Ahead

Chinese micro-drama expert Wenwen Han explains how China built a $13.8bn short-form drama industry, the rise of AI motion comics, shifting monetisation models and what Western producers still misunderstand…
China’s Micro-Drama Machine: Why the World’s Fastest-Growing Screen Sector Is Years Ahead
Chinese micro-drama expert Wenwen Han explains how China built a $13.8bn short-form drama industry, the rise of AI motion comics, shifting monetisation models and what Western producers still misunderstand about vertical storytelling.
www.dropmedia.co.uk
February 6, 2026 at 10:52 AM
The Secret Digital Producers: Why 2026 Could Redraw the Rules of UK Production

By the start of 2026, the long-predicted shift towards digital-first production no longer feels theoretical. On a recent anonymous edition of TellyCast, two senior figures working inside the creator-led economy argued…
The Secret Digital Producers: Why 2026 Could Redraw the Rules of UK Production
By the start of 2026, the long-predicted shift towards digital-first production no longer feels theoretical. On a recent anonymous edition of TellyCast, two senior figures working inside the creator-led economy argued that momentum, money and institutional attention are finally converging, but warned that the next phase will reward only those willing to rethink budgets, rights and business models from the ground up  For the first guest, the change is already tangible. After years of being viewed as the poor cousin to broadcast, digital studios are now fielding calls from traditional players looking for help navigating social platforms and audience-driven publishing.
www.dropmedia.co.uk
February 2, 2026 at 10:18 PM
Wander launches self-funded survival series Unthinkable

Wander Films launches UNTHINKABLE, a new YouTube survival series on its Wanderland channel, featuring first-hand stories of extreme endurance and resilience, starting with an eight-part run released fortnightly.
Wander launches self-funded survival series Unthinkable
Wander Films launches UNTHINKABLE, a new YouTube survival series on its Wanderland channel, featuring first-hand stories of extreme endurance and resilience, starting with an eight-part run released fortnightly.
www.dropmedia.co.uk
January 28, 2026 at 3:35 PM
Drama under the microscope

Microdrama apps and vertical dramas are booming globally, with studios, analysts and producers exploring new business models, low-budget production strategies and audience demand for mobile-first scripted content.
Drama under the microscope
Microdrama apps and vertical dramas are booming globally, with studios, analysts and producers exploring new business models, low-budget production strategies and audience demand for mobile-first scripted content.
www.dropmedia.co.uk
January 27, 2026 at 11:15 AM
The rise of micro drama and why UK producers need to take vertical seriously

Samantha Sun explains how micro drama apps monetise vertical series, why Hollywood is pivoting to short-form storytelling, and what UK producers need to understand about social video, micropayments and digital-first…
The rise of micro drama and why UK producers need to take vertical seriously
Samantha Sun explains how micro drama apps monetise vertical series, why Hollywood is pivoting to short-form storytelling, and what UK producers need to understand about social video, micropayments and digital-first production.
www.dropmedia.co.uk
January 23, 2026 at 8:13 PM
Cosmic Shambles to launch eight part music history series on YouTube

The Cosmic Shambles Network is set to launch an eight part music docuseries, For The Record: An Incomplete History of Music, on YouTube in June 2026, presented by Charlotte Ritchie and featuring over 100 interviews with…
Cosmic Shambles to launch eight part music history series on YouTube
The Cosmic Shambles Network is set to launch an eight part music docuseries, For The Record: An Incomplete History of Music, on YouTube in June 2026, presented by Charlotte Ritchie and featuring over 100 interviews with musicians, scientists and historians.
www.dropmedia.co.uk
January 23, 2026 at 5:27 PM
TellyCast reveals first judges for Digital Video Awards 2026

TellyCast announces the first judges for the 2026 Digital Video Awards, as entries open for the digital-first celebration returning to London on May 21.
TellyCast reveals first judges for Digital Video Awards 2026
TellyCast announces the first judges for the 2026 Digital Video Awards, as entries open for the digital-first celebration returning to London on May 21.
www.dropmedia.co.uk
January 19, 2026 at 11:59 AM
Steve Ackerman: Podcasting is still a baby industry – the real growth is just starting

Steve Ackerman explains why podcasting is still a young industry, why audio and video must work together and how TV producers can build real value in the new content economy.
Steve Ackerman: Podcasting is still a baby industry – the real growth is just starting
Steve Ackerman explains why podcasting is still a young industry, why audio and video must work together and how TV producers can build real value in the new content economy.
www.dropmedia.co.uk
January 15, 2026 at 11:28 AM
The New Playbook: What Sony, ITV Studios and Mako Studios Think Comes Next for Digital Formats

Sony Pictures, ITV Studios and Mako Studios reveal how digital formats are shifting from side projects to core strategy, with new YouTube-first channels, brand-cluster funding models and platform-driven…
The New Playbook: What Sony, ITV Studios and Mako Studios Think Comes Next for Digital Formats
Sony Pictures, ITV Studios and Mako Studios reveal how digital formats are shifting from side projects to core strategy, with new YouTube-first channels, brand-cluster funding models and platform-driven commissioning shaping the next phase of the production economy.
www.dropmedia.co.uk
January 10, 2026 at 2:52 PM
The State of Digital-First in 2025 – And What Comes Next in 2026

An opinion on how the digital-first sector shifted in 2025, including creator studio growth, the rise of micro-drama, YouTube’s dominance, visualised podcasting and brand-funded entertainment, plus what these changes mean for…
The State of Digital-First in 2025 – And What Comes Next in 2026
An opinion on how the digital-first sector shifted in 2025, including creator studio growth, the rise of micro-drama, YouTube’s dominance, visualised podcasting and brand-funded entertainment, plus what these changes mean for producers in 2026.
www.dropmedia.co.uk
January 9, 2026 at 12:04 AM
2026 TellyCast Digital Video Awards open for entries – new categories revealed

Entries are now open for the 2026 TellyCast Digital Video Awards, celebrating excellence across creators, studios, broadcasters and brands in the digital-first video sector.
2026 TellyCast Digital Video Awards open for entries – new categories revealed
Entries are now open for the 2026 TellyCast Digital Video Awards, celebrating excellence across creators, studios, broadcasters and brands in the digital-first video sector.
www.dropmedia.co.uk
January 4, 2026 at 5:08 PM
Digital leaders 2026 predictions – Adam Jacobs, Quintus Studios

Quintus Studios' Adam Jacobs share 2026 digital-first outlook on low-cost long-form YouTube shows, evolving revenue models, niche audiences, algorithm volatility and the convergence of broadcasters and digital studios.
Digital leaders 2026 predictions – Adam Jacobs, Quintus Studios
Quintus Studios' Adam Jacobs share 2026 digital-first outlook on low-cost long-form YouTube shows, evolving revenue models, niche audiences, algorithm volatility and the convergence of broadcasters and digital studios.
www.dropmedia.co.uk
January 4, 2026 at 9:27 AM
Digital leaders 2026 predictions – Thom Gulseven, Strong Watch Studios

Strong Watch Studios’ Thom Gulseven shares his 2026 digital-first outlook, from platform-agnostic production and YouTube collabs to vodcast evolution and AI’s impact.
Digital leaders 2026 predictions – Thom Gulseven, Strong Watch Studios
Strong Watch Studios’ Thom Gulseven shares his 2026 digital-first outlook, from platform-agnostic production and YouTube collabs to vodcast evolution and AI’s impact.
www.dropmedia.co.uk
January 4, 2026 at 9:05 AM
Channel 4 partners with VisitScotland on latest social-first travel series

Channel 4 teams up with VisitScotland on Where to Next?, a social-first branded entertainment series for YouTube and short-form platforms, produced by Strong Watch Studios.
Channel 4 partners with VisitScotland on latest social-first travel series
Channel 4 teams up with VisitScotland on Where to Next?, a social-first branded entertainment series for YouTube and short-form platforms, produced by Strong Watch Studios.
www.dropmedia.co.uk
December 30, 2025 at 11:25 AM
Max Fosh lists Buckingham Palace for rent in Channel 4 YouTube documentary

Max Fosh lists Buckingham Palace for rent in a new Channel 4 YouTube documentary, highlighting platform vulnerabilities and the broadcaster’s digital-first approach to short-form factual content.
Max Fosh lists Buckingham Palace for rent in Channel 4 YouTube documentary
Max Fosh lists Buckingham Palace for rent in a new Channel 4 YouTube documentary, highlighting platform vulnerabilities and the broadcaster’s digital-first approach to short-form factual content.
www.dropmedia.co.uk
December 30, 2025 at 10:53 AM
Happy Christmas from The Drop

Merry Christmas from all of us at The Drop.
Happy Christmas from The Drop
Merry Christmas from all of us at The Drop.
www.dropmedia.co.uk
December 23, 2025 at 12:05 PM
Sam Barcroft on shaping a news business for a video-first world

Sam Barcroft discusses his return to the news industry as Group CEO of SWNS and explains why the old media and production models no longer work in a video-first world.
Sam Barcroft on shaping a news business for a video-first world
Sam Barcroft discusses his return to the news industry as Group CEO of SWNS and explains why the old media and production models no longer work in a video-first world.
www.dropmedia.co.uk
December 20, 2025 at 1:53 PM
Digital leaders 2026 predictions – Gerrit Kemming, Quintus Studios

Objekt's Bart Frank outlines its 2026 digital-first predictions, from brands accelerating into entertainment and YouTube’s TV takeover to the rise of true crime, new broadcaster–studio partnerships and a major shift toward…
Digital leaders 2026 predictions – Gerrit Kemming, Quintus Studios
Objekt's Bart Frank outlines its 2026 digital-first predictions, from brands accelerating into entertainment and YouTube’s TV takeover to the rise of true crime, new broadcaster–studio partnerships and a major shift toward brand-building digital entertainment strategies.
www.dropmedia.co.uk
December 11, 2025 at 10:20 PM
Digital leaders 2026 predictions – Bart Frank, Objekt

Objekt's Bart Frank outlines its 2026 digital-first predictions, from brands accelerating into entertainment and YouTube’s TV takeover to the rise of true crime, new broadcaster–studio partnerships and a major shift toward brand-building…
Digital leaders 2026 predictions – Bart Frank, Objekt
Objekt's Bart Frank outlines its 2026 digital-first predictions, from brands accelerating into entertainment and YouTube’s TV takeover to the rise of true crime, new broadcaster–studio partnerships and a major shift toward brand-building digital entertainment strategies.
www.dropmedia.co.uk
December 11, 2025 at 1:16 PM
Digital leaders 2026 predictions – Athena Witter, Engine Pop

Engine Pop founder Athena Witter shares her 2026 predictions for the digital-first landscape, from the shift toward long-term IP value to platforms rewarding meaningful signals, the rise of intentional partnerships, connected-world…
Digital leaders 2026 predictions – Athena Witter, Engine Pop
Engine Pop founder Athena Witter shares her 2026 predictions for the digital-first landscape, from the shift toward long-term IP value to platforms rewarding meaningful signals, the rise of intentional partnerships, connected-world formats and the growing importance of audience loyalty.
www.dropmedia.co.uk
December 10, 2025 at 2:26 PM
Digital leaders 2026 predictions – Joe Churchill, Fan Club

A forward look at the digital-first content landscape for 2026, featuring insights from MTV Entertainment Studios’ Cat Collins on audience co-creation, platform behaviour, branded partnerships and the formats set to break out next year.
Digital leaders 2026 predictions – Joe Churchill, Fan Club
A forward look at the digital-first content landscape for 2026, featuring insights from MTV Entertainment Studios’ Cat Collins on audience co-creation, platform behaviour, branded partnerships and the formats set to break out next year.
www.dropmedia.co.uk
December 9, 2025 at 7:03 AM
Digital leaders 2026 predictions – Jason Mitchell, the Connected Set

A forward look at the digital-first content landscape for 2026, featuring insights from MTV Entertainment Studios’ Cat Collins on audience co-creation, platform behaviour, branded partnerships and the formats set to break out…
Digital leaders 2026 predictions – Jason Mitchell, the Connected Set
A forward look at the digital-first content landscape for 2026, featuring insights from MTV Entertainment Studios’ Cat Collins on audience co-creation, platform behaviour, branded partnerships and the formats set to break out next year.
www.dropmedia.co.uk
December 8, 2025 at 12:52 PM
Digital leaders 2026 predictions – Diane Glynn

All through December we’re rolling out an exclusive series of Q&As with the sector’s leading thinkers as they peer into their digital crystal balls and offer their take on what the next 12 months could bring. Today we hear from Diane Glynn, Director…
Digital leaders 2026 predictions – Diane Glynn
All through December we’re rolling out an exclusive series of Q&As with the sector’s leading thinkers as they peer into their digital crystal balls and offer their take on what the next 12 months could bring. Today we hear from Diane Glynn, Director of Social at Channel 4. What’s the single biggest shift you expect to see in digital-first production and publishing in 2026? The biggest shift will be one of mindset across the whole content business - Digital Publishers will stop being seen as a sidekick to legacy media and will take centre stage. 
www.dropmedia.co.uk
December 7, 2025 at 12:01 PM