How to get the most out of your personas

If you don't tell the SEO story, it will be told about you and for you

SEO isn’t a checklist game. What once moved mountains now barely moves the needle. Critical thinking, storytelling, and cross-discipline skills win. Templates don’t.

Your SEO strategy should work beyond the search bar.

Lessons from IBM, Reddit, Shopify & more

Topical Authority is still a mystical concept, partly because we don't have a good way to measure it. In this post, I want to offer a method to quantify Topic Authority.

A new study from Indexing Insight reveals that if a page is not recrawled within 190 days then it is actively forgotten and has zero crawl priority.

We tracked 70 users across 8 tasks to deeply understand their behavior, thoughts emotions when engaging with Google's AI Overviews and other SERP Features. The findings paint a new picture of SEO.

The potential impact of AI Mode and Deep Search models

AI-powered search is reshaping SEO, but traditional tactics still hold power. Here's how to optimize for both AI and search engines.

Generative AI, once a curious and somewhat intimidating new technology, has now become an everyday staple for many people. In the rapidly evolving landscape of artificial intelligence, ChatGPT has eme...