Too many executives and women in the C-suite avoid personal branding. Being influential does not mean you have a million followers. It does not mean you post outfits of the day and what you had for dinner.

But influence isn’t about followers — it’s about impact.
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If you’re not funny or a dancer but want to set up your brand for success online this year - this one’s for you!

With increasing saturation on platforms and the pressure to conform to trends, it’s crucial to shift gears toward building brands rooted in unique value and meaningful connections.

Are you a social media manager running an account for an organization or high-profile individual? Or do you own a website and want a simpler username?

On Bluesky, you can verify your account by setting your website as your username.

We just refreshed our how-to guide:

I created a new download for CEO's and C-Suite execs who are working on building their personal brands but might not be feeling inspired about what to post. It will help you:
✔️ Establish your authority
✔️ Spark conversations
✔️ Position yourself as a thought leader
✔️ Build a relatable personal brand

It was a beautiful day in NYC for the #Walk2EndAlz

The joy I felt when I heard “choquen guantes” 🥊

#PaulTyson

I love that Tyson came out old school. No frills 🥊

I miss boxing 🥊

Where do you box in NYC? Don’t suggest rumble lol (nothing against it I just know this will be a popular mention)

Why is Jake Paul’s nickname “El Gallo”?!

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Whoa! Welcome 🤗

I share brand strategy, social media strategy, and thoughts about entrepreneurship and being a Latina woman in business!

Where are my other Latina business owners and CEO’s here? 🫶🏾

I finally made it here! What’s up? ✨