Design Business Company
designbizco.bsky.social
Design Business Company
@designbizco.bsky.social
We are a Design Business Company, for brands like Front, Figma, GitHub and Hightouch.
There are many more people to thank and we'll do that with a full case study soon. For now, enjoy what the amazing team at Anthropic have shipped and check out the website here: claude.com/product/over...
Overview | Claude
Meet your AI thinking partner. Tackle complex problems, analyze data, write code, and collaborate on challenging projects.
claude.com
September 29, 2025 at 8:24 PM
The process was a true collaboration. Thank you to everyone who contributed to bringing it to life especially @geist for their expanded visual identity work which includes new bespoke Anthropic Sans & Serif typefaces by Chester Jenkins at BSPK.
September 29, 2025 at 8:24 PM
Although we’ve experienced a modest breakthrough in understanding how these tools might evolve our offerings, we still very much feel like we are in the "don't know what we don't know" phase. We are excited to continue sharing our successes, failures, and learnings along the way.
April 14, 2025 at 10:30 AM
We believe the most powerful outcomes happen when we combine our uniquely human capacity for intuitive, lateral thinking with the efficiency and scale of modern technology. It is this blend of ingenuity and innovation that makes us optimistic about the tools we are exploring.
April 14, 2025 at 10:30 AM
At DBCo, we think AI and other emerging technologies have an increasingly important role to play in our workflows. Crucially, we see this role not as replacing human creativity, but rather as freeing us to focus on what humans do best: discovering meaning and creating beauty.
April 14, 2025 at 10:30 AM
Those experiments yielded a custom GPT, trained on a tapestry of references: brand strategy, narrative, positioning, product vision, cultural and technical artifacts, and relevant writings dating back to the 1960s. We selected these materials for their lateral relevance to the problem.
April 14, 2025 at 10:30 AM
Recently, we experienced something close to a breakthrough moment on how we leverage AI tools early in the process to define voice and visual expression. We're calling this our "Construct Brand Intelligence System."

We've written more about our experiments here: open.substack.com/pub/designbu...
Introducing our Construct Brand Intelligence System.
At DBCo we are rethinking the role that brand systems play in our work. This begins with what we are calling "self-contained brand intelligence systems."
open.substack.com
April 14, 2025 at 10:30 AM
We are deeply curious about emerging tech and how It can evolve our creative practice and add value for our clients. As such, we're continually exploring ways to bridge the gap between the strategic design work we deliver and the ongoing work our clients continue after our engagement concludes.
April 14, 2025 at 10:30 AM
See more at www.dbco.online.
February 5, 2025 at 4:00 PM
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January 31, 2025 at 5:23 PM
Here’s the full, pixelated, sassy fam...
January 31, 2025 at 5:23 PM