Gerry White SEO nerd
@dergal.bsky.social
SEO nerd, co-founder of TakeItOffline - find me at http://dergal.co.uk and loads of other places
Travelling over the past few days to conferences, I made the mistake of downloading this movie to watch - why Amazon was promoting it!! BUT I also downloaded Twisted Metal & thats awesome!!
September 14, 2025 at 9:14 AM
Travelling over the past few days to conferences, I made the mistake of downloading this movie to watch - why Amazon was promoting it!! BUT I also downloaded Twisted Metal & thats awesome!!
.... this is the most frustrating 'bad' seo - the top link is actually the content removal form, which I've clicked into so many times!! This is NOT what users want from this search, at least not usually
September 4, 2025 at 10:13 AM
.... this is the most frustrating 'bad' seo - the top link is actually the content removal form, which I've clicked into so many times!! This is NOT what users want from this search, at least not usually
Random conversations with friends - just found a pic of my 'first' car - this car was given to me by my Grandpa, after he had it for many years, it would overheat, couldn't corner the tape deck didn't work but it was loved by the family what was your first?
June 6, 2025 at 11:07 AM
Random conversations with friends - just found a pic of my 'first' car - this car was given to me by my Grandpa, after he had it for many years, it would overheat, couldn't corner the tape deck didn't work but it was loved by the family what was your first?
Well Google .... enjoying the various responses, the first was right, but snap shots of the time from around the world, don't actually help. Interestingly at one point google tested only showing a single result for a week in 2018 (second photo from @rustybrick.com )
June 4, 2025 at 9:31 PM
Well Google .... enjoying the various responses, the first was right, but snap shots of the time from around the world, don't actually help. Interestingly at one point google tested only showing a single result for a week in 2018 (second photo from @rustybrick.com )
I've now started going down a bit of a rabbit hole, and if Perpexity is to be believed (AI) - since 2006 usage has been dropping year on year for the UK at least, but it has potentially gone up last year, I suspect the shift to electric cars will impact that!
May 27, 2025 at 3:44 PM
I've now started going down a bit of a rabbit hole, and if Perpexity is to be believed (AI) - since 2006 usage has been dropping year on year for the UK at least, but it has potentially gone up last year, I suspect the shift to electric cars will impact that!
Don't trust Chat GPT for SEO advice without checking it out - if you use robots.txt Google will not see the noindex, you should (typically) noindex first and then block with robots.txt.
May 14, 2025 at 2:48 PM
Don't trust Chat GPT for SEO advice without checking it out - if you use robots.txt Google will not see the noindex, you should (typically) noindex first and then block with robots.txt.
This is my new favourite example about why JavaScript and SEO isn't as simple as some developers think it is - a huge UK supermarket has this for a large proportion of its product description tags.
(and yes, I quite fancied perogies after a trip to Poland)
(and yes, I quite fancied perogies after a trip to Poland)
May 14, 2025 at 12:07 PM
This is my new favourite example about why JavaScript and SEO isn't as simple as some developers think it is - a huge UK supermarket has this for a large proportion of its product description tags.
(and yes, I quite fancied perogies after a trip to Poland)
(and yes, I quite fancied perogies after a trip to Poland)
What a week! It kicked off with a new client win and wrapped up in Poland at the EU Search Awards where I had the honour of presenting three well-deserved awards. I had the chance to reconnect with old friends, make new ones, and catch up with some of the best in the industry.
May 10, 2025 at 1:30 PM
What a week! It kicked off with a new client win and wrapped up in Poland at the EU Search Awards where I had the honour of presenting three well-deserved awards. I had the chance to reconnect with old friends, make new ones, and catch up with some of the best in the industry.
Wedding season seems to be here - with 4+ weddings this year... My old suits going to be rather worn out, and as a sceptical old divorced whisky drinker, I should maybe try and be more encouraging....
May 2, 2025 at 7:08 PM
Wedding season seems to be here - with 4+ weddings this year... My old suits going to be rather worn out, and as a sceptical old divorced whisky drinker, I should maybe try and be more encouraging....
Bristol feels like a second home, I lived here for four years,
Over here on a stag do .... Love the city, would even be tempted to return in the future!
Over here on a stag do .... Love the city, would even be tempted to return in the future!
April 26, 2025 at 9:52 PM
Bristol feels like a second home, I lived here for four years,
Over here on a stag do .... Love the city, would even be tempted to return in the future!
Over here on a stag do .... Love the city, would even be tempted to return in the future!
.... What is the box for
April 26, 2025 at 12:41 PM
.... What is the box for
I love the Spotify ai DJ - but I feel like it's lost any momentum, an interactive, situational aware version, that works in gyms, driving, focusing at work, hopefully it'll improve.
April 26, 2025 at 10:33 AM
I love the Spotify ai DJ - but I feel like it's lost any momentum, an interactive, situational aware version, that works in gyms, driving, focusing at work, hopefully it'll improve.
Giving Gemini a chance at helping me with some travels, I've uploaded all my travel documents, told it the hotel I'm in, and had conversations about a bar to meet at before the EU search awards.
Anyone who knows Krakow ( @nataliavv.bsky.social ) good suggestions?
Anyone who knows Krakow ( @nataliavv.bsky.social ) good suggestions?
April 22, 2025 at 8:04 AM
Giving Gemini a chance at helping me with some travels, I've uploaded all my travel documents, told it the hotel I'm in, and had conversations about a bar to meet at before the EU search awards.
Anyone who knows Krakow ( @nataliavv.bsky.social ) good suggestions?
Anyone who knows Krakow ( @nataliavv.bsky.social ) good suggestions?
Wait - Ryan Reynolds was in Saved by the Bell? Literally didn't realise!! Also, I'm feeling old now
March 23, 2025 at 10:45 PM
Wait - Ryan Reynolds was in Saved by the Bell? Literally didn't realise!! Also, I'm feeling old now
Spending most of today judging the EU Search Awards, and honestly, it’s always an honour. I’ve been involved in search for years, and every time I judge, I’m reminded just how much innovation, creativity, and strategy go into great campaigns.
#EUSearchAwards #SEO #PPC #DigitalMarketing
#EUSearchAwards #SEO #PPC #DigitalMarketing
March 8, 2025 at 12:54 PM
Spending most of today judging the EU Search Awards, and honestly, it’s always an honour. I’ve been involved in search for years, and every time I judge, I’m reminded just how much innovation, creativity, and strategy go into great campaigns.
#EUSearchAwards #SEO #PPC #DigitalMarketing
#EUSearchAwards #SEO #PPC #DigitalMarketing
Well - TikTok scam moderation is good.... Maybe it was the real Elon musk!!!
March 3, 2025 at 10:41 PM
Well - TikTok scam moderation is good.... Maybe it was the real Elon musk!!!
Is this .... Not incredibly dodgy? Is it deliberate? Feels so incredibly wrong
February 15, 2025 at 6:10 PM
Is this .... Not incredibly dodgy? Is it deliberate? Feels so incredibly wrong
Google have done this with so many products - replace a good product with a new abs improved, but missing key features replacement. Google Voice replaced by Gemini - which can't control Spotify.
But good news, it can now do the most basic function!
Yeah your Siri 2011.
But good news, it can now do the most basic function!
Yeah your Siri 2011.
December 18, 2024 at 10:31 AM
Google have done this with so many products - replace a good product with a new abs improved, but missing key features replacement. Google Voice replaced by Gemini - which can't control Spotify.
But good news, it can now do the most basic function!
Yeah your Siri 2011.
But good news, it can now do the most basic function!
Yeah your Siri 2011.
Dashboards sharing referral traffic from AI are amazing but note they are indicative, a lot of traffic doesn't have a referrer - I have perplexity Pro and the referral traffic installed on my Macbook has no referrer information - so it comes as Direct.
December 10, 2024 at 12:32 PM
Dashboards sharing referral traffic from AI are amazing but note they are indicative, a lot of traffic doesn't have a referrer - I have perplexity Pro and the referral traffic installed on my Macbook has no referrer information - so it comes as Direct.
According to SimilarWeb - this is pretty true!!
December 3, 2024 at 10:38 AM
According to SimilarWeb - this is pretty true!!
Intrigued by the selection of languages - Portuguese over Spanish for instance. (Off to take a look at the focus of the locations in SimilarWeb!)
December 3, 2024 at 10:12 AM
Intrigued by the selection of languages - Portuguese over Spanish for instance. (Off to take a look at the focus of the locations in SimilarWeb!)
how minds change: the surprising science of belief, opinion, and persuasio - amazing book & explains a lot.
December 2, 2024 at 6:53 PM
how minds change: the surprising science of belief, opinion, and persuasio - amazing book & explains a lot.
"Gerry's posts read like the inner monologue of a caffeine-fueled SEO wizard; quick, sharp, and often punctuated by an unexpected meme or thought that leaves you questioning reality."
December 1, 2024 at 12:44 PM
"Gerry's posts read like the inner monologue of a caffeine-fueled SEO wizard; quick, sharp, and often punctuated by an unexpected meme or thought that leaves you questioning reality."
