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Derek Britton

@derekbrittonuk.bsky.social

Consultant Tech Marketing Leader. Owner at DRB B2B Ltd.
Co-chair of the #COBOL Working Group at the Open Mainframe Project. #Mainframe #Modernization is my vibe, as is #BristolCity.
Also at https://www.linkedin.com/in/derekbritton/ on LI

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Derek Britton

@derekbrittonuk.bsky.social

Mt. Vesuvius towering over Napoli, taken from the waterfront at Sorrento. I know, how smug does that sound.

August 10, 2025 at 2:30 PM

Derek Britton

@derekbrittonuk.bsky.social

Loving the new-look and refined story and visuals from my friends at PopUp Mainframe. www.popup-mainframe.com

July 30, 2025 at 3:59 PM

Derek Britton

@derekbrittonuk.bsky.social

The moment this week when the lights failed during the presentation at GSE Nordic. But we carried on in the shadows -- until someone found the light switch.

The show must go on, as they say.

June 12, 2025 at 10:52 AM

Derek Britton

@derekbrittonuk.bsky.social

#Marketing effectiveness means maximizing the value of every single thing. Multiplying and amplifying content across formats etc. So paid media, earned media, research, webinars, blogs, and newsletters are based on a single idea. Hence stuff like this

www.popup-mainframe.com/keeping-up-t...

June 4, 2025 at 12:54 PM

Derek Britton

@derekbrittonuk.bsky.social

Some staggering stats from the 2025 Mainframe Market report from PopUp Mainframe / Vanson Bourne.

Grab your copy today for the latest insight on how the #mainframe world is really feeling.

www.popup-mainframe.com/mainframe-ma...

May 30, 2025 at 9:11 AM

Derek Britton

@derekbrittonuk.bsky.social

Delighted to help launch some ground-breaking #mainframe tech in the form of PopUp Mainframe Z Edition this week. Here's the product announcement.

www.popup-mainframe.com/product-anno...

#mainframe #linux #modernization #SDLC #appdev #devops

May 8, 2025 at 11:44 AM

Derek Britton

@derekbrittonuk.bsky.social

Great to grab the wisdom of @craigmullins.bsky.social in this new post on the PopUp Mainframe blog - this time about managing #data to mitigate the risk of change on the #mainframe.

www.popup-mainframe.com/reducing-the...

#CIOstrategy #devops #SDLC

April 1, 2025 at 6:22 PM

Derek Britton

@derekbrittonuk.bsky.social

Here are some much needed daffs for your timeline.

March 31, 2025 at 8:48 AM

Derek Britton

@derekbrittonuk.bsky.social

Another probing POV via my chums at PopUp Mainframe - this time all about the cost of change in the #mainframe world. Spoiler: yes, we can do better.

www.popup-mainframe.com/calculating-...

#agile #sdlc #modernization

March 20, 2025 at 8:54 AM

Derek Britton

@derekbrittonuk.bsky.social

I just asked an #AI image generator to create me something to do with #AIwashing. Predictably, it missed the point entirely, but its too funny not to share.

Is your latest release just saying #AI on the box because you think it should?

#marketing #metoo #whynothow #leadership

March 19, 2025 at 2:56 PM

Derek Britton

@derekbrittonuk.bsky.social

Posting this again because a) the graphic changed b) it is closer to the release of the new #mainframe and this will be very topical soon enough

www.popup-mainframe.com/can-the-best...

#modernization #z17 #devops #sustainableIT #CIO #cloud #ITstrategy

March 18, 2025 at 7:54 AM

Derek Britton

@derekbrittonuk.bsky.social

Proud to be part of this event this year for such an important cause -
www.newburycancercare.org.uk/rainbow-rooms

March 10, 2025 at 12:56 PM

Derek Britton

@derekbrittonuk.bsky.social

More wisdom from the revolutionary solution of www.popup-mainframe.com - this time all about how the #mainframe needs greater #flexibility than the old tin can typically provide. But help is at hand.

#modernization

www.popup-mainframe.com/flexing-the-...

March 4, 2025 at 1:25 PM

Derek Britton

@derekbrittonuk.bsky.social

One of the growing concerns for #IT and #tech leaders is how much all this stuff costs the planet, as well as the org. Here's one take on how the #mainframe might be an ace up the sleeve. (Yes, the pic is #AI generated)

www.popup-mainframe.com/could-z-also...

February 28, 2025 at 8:45 AM

Derek Britton

@derekbrittonuk.bsky.social

More content via my work with the team at PopUp Mainframe. This time, a look down the road of what the new IBM #mainframe could bring, and what the marketplace might need.

www.popup-mainframe.com/can-the-best...

#z17 #z16 #modernization #applicationdelivery #devops

February 20, 2025 at 9:00 AM

Derek Britton

@derekbrittonuk.bsky.social

www.msn.com/en-gb/money/...

IBM RTO under fire.

February 13, 2025 at 5:06 PM

Derek Britton

@derekbrittonuk.bsky.social

While the #mainframe world continues to grow, there's still a nagging concern over the time and cost involved in training the next generation. The cost of change, using the mainframe, is expensive. But now, there's an answer.

www.popup-mainframe.com/virtually-tr...