I didn’t define my customer narrowly enough.

I built it for “everyone.”

“Everyone” is a lie founders tell themselves.

It feels inclusive.

It avoids hard choices.

But it guarantees weak signals and fake validation.

I picked one real buyer.

One painful use case.

Company names feel important because they’re easy.

I wasted months polishing a name
while my product sat undeveloped.
No traction. No proof. Just aesthetics.

Register fast.
Build faster.
Brand later—if ever.

Stop designing the future.
Start earning it.