Dawn Gribble MIH MCIM
@dawngribble.bsky.social
📌 Fresh Hospitality Marketing News Served Daily
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#Hospitality #Marketing
🌟 Follow here for the headlines.
👉 Subscribe for strategies https://hospitalitymarketinginsight.com/
#Hospitality #Marketing
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AI is changing how visibility works in hospitality.
Brands that structure their data are the ones AI finds first.
See the full update → AI Hospitality Marketing: What You Need to Know for 2026
www.hospitalitymarketinginsight.com/p/ai-hospita...
Brands that structure their data are the ones AI finds first.
See the full update → AI Hospitality Marketing: What You Need to Know for 2026
www.hospitalitymarketinginsight.com/p/ai-hospita...
One blog becomes a post, a video, a thread. Repurposing with AI saves hours, but some say it dilutes originality. Do you see this as smart efficiency or a slippery slope?
Generative AI: What Hospitality Leaders Need to Know
Explore the transformative potential of Generative AI in the hospitality industry. Learn about its real-world applications, advantages and ethical considerations.
hospitalitymarketing.substack.com
December 7, 2025 at 5:02 PM
One blog becomes a post, a video, a thread. Repurposing with AI saves hours, but some say it dilutes originality. Do you see this as smart efficiency or a slippery slope?
🍍 Marketing Tip of the Day
Adopt AI yield tools to adjust room rates during high-demand events. Hotels using them raise RevPAR by aligning prices to spikes like concerts or conferences. You capture premium revenue early instead of leaving money on the table.
Adopt AI yield tools to adjust room rates during high-demand events. Hotels using them raise RevPAR by aligning prices to spikes like concerts or conferences. You capture premium revenue early instead of leaving money on the table.
December 7, 2025 at 2:31 PM
🍍 Marketing Tip of the Day
Adopt AI yield tools to adjust room rates during high-demand events. Hotels using them raise RevPAR by aligning prices to spikes like concerts or conferences. You capture premium revenue early instead of leaving money on the table.
Adopt AI yield tools to adjust room rates during high-demand events. Hotels using them raise RevPAR by aligning prices to spikes like concerts or conferences. You capture premium revenue early instead of leaving money on the table.
Have you ever been surprised by which ad creative actually pulled in bookings?
December 5, 2025 at 4:30 PM
Have you ever been surprised by which ad creative actually pulled in bookings?
🍍 Marketing Tip of the Day
Restaurant ROI is measured in covers and spend per head. Filling 20 diners at £25 per head brings more value than filling 30 diners at £15. Track both headcount and check average so you know which campaigns really pay.
Restaurant ROI is measured in covers and spend per head. Filling 20 diners at £25 per head brings more value than filling 30 diners at £15. Track both headcount and check average so you know which campaigns really pay.
December 5, 2025 at 2:45 PM
🍍 Marketing Tip of the Day
Restaurant ROI is measured in covers and spend per head. Filling 20 diners at £25 per head brings more value than filling 30 diners at £15. Track both headcount and check average so you know which campaigns really pay.
Restaurant ROI is measured in covers and spend per head. Filling 20 diners at £25 per head brings more value than filling 30 diners at £15. Track both headcount and check average so you know which campaigns really pay.
Anticipation Drives Sales
Menu words like “crispy” or “velvety” make guests imagine the taste before the food arrives.
Do your menu words spark cravings?
👉 More on how psychology shapes food choices in the full piece: The Psychology of Food Presentation
Menu words like “crispy” or “velvety” make guests imagine the taste before the food arrives.
Do your menu words spark cravings?
👉 More on how psychology shapes food choices in the full piece: The Psychology of Food Presentation
🧰 The Psychology of Food Presentation
How to Influence Customer Choices
hospitalitymarketing.substack.com
December 4, 2025 at 5:30 PM
Anticipation Drives Sales
Menu words like “crispy” or “velvety” make guests imagine the taste before the food arrives.
Do your menu words spark cravings?
👉 More on how psychology shapes food choices in the full piece: The Psychology of Food Presentation
Menu words like “crispy” or “velvety” make guests imagine the taste before the food arrives.
Do your menu words spark cravings?
👉 More on how psychology shapes food choices in the full piece: The Psychology of Food Presentation
🍍 Marketing Tip of the Day
Staff time is part of your marketing investment. Ten hours spent on posts at £20 per hour is £200 before you have even spent on ads. Track hours alongside ad spend so ROI reflects the true cost of your campaigns.
Staff time is part of your marketing investment. Ten hours spent on posts at £20 per hour is £200 before you have even spent on ads. Track hours alongside ad spend so ROI reflects the true cost of your campaigns.
December 4, 2025 at 3:46 PM
🍍 Marketing Tip of the Day
Staff time is part of your marketing investment. Ten hours spent on posts at £20 per hour is £200 before you have even spent on ads. Track hours alongside ad spend so ROI reflects the true cost of your campaigns.
Staff time is part of your marketing investment. Ten hours spent on posts at £20 per hour is £200 before you have even spent on ads. Track hours alongside ad spend so ROI reflects the true cost of your campaigns.
Don’t hide behind “lessons learned.” Show proof of change. Share actions, not platitudes. Trust is rebuilt through evidence, not empty phrases.
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Managing a Social Media Crisis.
Strategies for Handling Social Media Backlash: Tips for Effective Crisis Management
hospitalitymarketing.substack.com
December 2, 2025 at 6:45 PM
Don’t hide behind “lessons learned.” Show proof of change. Share actions, not platitudes. Trust is rebuilt through evidence, not empty phrases.
🔗
🔗
🍍 Marketing Tip of the Day
Benchmark your logo and typography against top three competitors each year. Research shows distinct visual identities improve brand recognition by 80%. If your design looks dated side by side, it is costing you memorability.
Benchmark your logo and typography against top three competitors each year. Research shows distinct visual identities improve brand recognition by 80%. If your design looks dated side by side, it is costing you memorability.
December 2, 2025 at 4:33 PM
🍍 Marketing Tip of the Day
Benchmark your logo and typography against top three competitors each year. Research shows distinct visual identities improve brand recognition by 80%. If your design looks dated side by side, it is costing you memorability.
Benchmark your logo and typography against top three competitors each year. Research shows distinct visual identities improve brand recognition by 80%. If your design looks dated side by side, it is costing you memorability.
🍍 Marketing Tip of the Day
Track AI-sourced bookings with a dedicated field in your “How did you hear about us?” form. Early adopters report 10–15% of guests now cite ChatGPT or similar tools. Capturing this data shows the real ROI of your AI visibility work.
Track AI-sourced bookings with a dedicated field in your “How did you hear about us?” form. Early adopters report 10–15% of guests now cite ChatGPT or similar tools. Capturing this data shows the real ROI of your AI visibility work.
December 1, 2025 at 5:17 PM
🍍 Marketing Tip of the Day
Track AI-sourced bookings with a dedicated field in your “How did you hear about us?” form. Early adopters report 10–15% of guests now cite ChatGPT or similar tools. Capturing this data shows the real ROI of your AI visibility work.
Track AI-sourced bookings with a dedicated field in your “How did you hear about us?” form. Early adopters report 10–15% of guests now cite ChatGPT or similar tools. Capturing this data shows the real ROI of your AI visibility work.
What’s the hardest part about training staff to upsell without it feeling pushy?
November 30, 2025 at 6:44 PM
What’s the hardest part about training staff to upsell without it feeling pushy?
Crisis prep is more than PR. Train every staff member to spot early warning signs online and in-venue. When everyone recognises shifts in sentiment, you can act before issues escalate.
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Managing a Social Media Crisis.
Strategies for Handling Social Media Backlash: Tips for Effective Crisis Management
hospitalitymarketing.substack.com
November 30, 2025 at 5:38 PM
Crisis prep is more than PR. Train every staff member to spot early warning signs online and in-venue. When everyone recognises shifts in sentiment, you can act before issues escalate.
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🔗
🍍 Marketing Tip of the Day
Use storytelling in your campaigns. Narrative-led marketing can increase engagement by 22 times compared with facts alone. Stories help guests imagine the experience before they arrive.
Use storytelling in your campaigns. Narrative-led marketing can increase engagement by 22 times compared with facts alone. Stories help guests imagine the experience before they arrive.
November 30, 2025 at 3:58 PM
🍍 Marketing Tip of the Day
Use storytelling in your campaigns. Narrative-led marketing can increase engagement by 22 times compared with facts alone. Stories help guests imagine the experience before they arrive.
Use storytelling in your campaigns. Narrative-led marketing can increase engagement by 22 times compared with facts alone. Stories help guests imagine the experience before they arrive.
Reposted by Dawn Gribble MIH MCIM
The sheer scale of media outrage this week about plans to lift hundreds of thousands children out of poverty, by taxing millionaire homeowners, tells you everything you need to know about the real priorities of the British press
www.adambienkov.co.uk/p/the-real-b...
www.adambienkov.co.uk/p/the-real-b...
The Real 'Benefits Street' Protecting Britain's Wealthiest
The sheer scale of outrage about plans to lift children out of poverty, by taxing millionaire homeowners, tells you everything you need to know about the priorities of the British press
www.adambienkov.co.uk
November 29, 2025 at 4:29 PM
The sheer scale of media outrage this week about plans to lift hundreds of thousands children out of poverty, by taxing millionaire homeowners, tells you everything you need to know about the real priorities of the British press
www.adambienkov.co.uk/p/the-real-b...
www.adambienkov.co.uk/p/the-real-b...
🍍 Marketing Tip of the Day
Monitor review scores on OTAs and Google. A one-point lift in TripAdvisor ranking can boost occupancy by 11%. Reviews directly affect bookings.
Monitor review scores on OTAs and Google. A one-point lift in TripAdvisor ranking can boost occupancy by 11%. Reviews directly affect bookings.
November 29, 2025 at 5:31 PM
🍍 Marketing Tip of the Day
Monitor review scores on OTAs and Google. A one-point lift in TripAdvisor ranking can boost occupancy by 11%. Reviews directly affect bookings.
Monitor review scores on OTAs and Google. A one-point lift in TripAdvisor ranking can boost occupancy by 11%. Reviews directly affect bookings.
When was the last time you felt an ad really understood what you wanted as a guest?
November 28, 2025 at 4:30 PM
When was the last time you felt an ad really understood what you wanted as a guest?
🍍 Marketing Tip of the Day
Not all interactions are equal. Someone who likes or shares a post is showing casual interest, while a person who saves it or clicks through is closer to booking. Retarget based on these signals to move them down the funnel.
Not all interactions are equal. Someone who likes or shares a post is showing casual interest, while a person who saves it or clicks through is closer to booking. Retarget based on these signals to move them down the funnel.
November 28, 2025 at 2:48 PM
🍍 Marketing Tip of the Day
Not all interactions are equal. Someone who likes or shares a post is showing casual interest, while a person who saves it or clicks through is closer to booking. Retarget based on these signals to move them down the funnel.
Not all interactions are equal. Someone who likes or shares a post is showing casual interest, while a person who saves it or clicks through is closer to booking. Retarget based on these signals to move them down the funnel.
In hospitality, every guest can be an influencer. A single post validates your venue for hundreds of peers. Word of mouth has become short-form, scalable, and visible.
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November 27, 2025 at 5:48 PM
In hospitality, every guest can be an influencer. A single post validates your venue for hundreds of peers. Word of mouth has become short-form, scalable, and visible.
1/3
1/3
A crisis plan is wasted if no one knows their role. Clear chains of command and rehearsed scenarios mean your team can respond fast instead of scrambling.
🔗
🔗
Managing a Social Media Crisis.
Strategies for Handling Social Media Backlash: Tips for Effective Crisis Management
hospitalitymarketing.substack.com
November 25, 2025 at 6:45 PM
A crisis plan is wasted if no one knows their role. Clear chains of command and rehearsed scenarios mean your team can respond fast instead of scrambling.
🔗
🔗
🍍 Marketing Tip of the Day
Apply AI to menu pricing. When ingredient costs drop and diner demand rises, AI flags the opportunity for promotions. Restaurants using this approach boost covers while protecting profit margins.
Apply AI to menu pricing. When ingredient costs drop and diner demand rises, AI flags the opportunity for promotions. Restaurants using this approach boost covers while protecting profit margins.
November 25, 2025 at 4:30 PM
🍍 Marketing Tip of the Day
Apply AI to menu pricing. When ingredient costs drop and diner demand rises, AI flags the opportunity for promotions. Restaurants using this approach boost covers while protecting profit margins.
Apply AI to menu pricing. When ingredient costs drop and diner demand rises, AI flags the opportunity for promotions. Restaurants using this approach boost covers while protecting profit margins.
55% of TikTok users have visited a restaurant after seeing its menu on the platform. Menus are no longer passive references. They have become conversion triggers that directly drive covers.
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November 23, 2025 at 5:43 PM
55% of TikTok users have visited a restaurant after seeing its menu on the platform. Menus are no longer passive references. They have become conversion triggers that directly drive covers.
1/3
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🍍 Marketing Tip of the Day
Audit your marketing channels. Wasted spend on irrelevant channels eats margin. Hotels that reallocated spend to the top-performing three channels increased ROI by up to 30%.
Audit your marketing channels. Wasted spend on irrelevant channels eats margin. Hotels that reallocated spend to the top-performing three channels increased ROI by up to 30%.
November 23, 2025 at 4:00 PM
🍍 Marketing Tip of the Day
Audit your marketing channels. Wasted spend on irrelevant channels eats margin. Hotels that reallocated spend to the top-performing three channels increased ROI by up to 30%.
Audit your marketing channels. Wasted spend on irrelevant channels eats margin. Hotels that reallocated spend to the top-performing three channels increased ROI by up to 30%.
If you had to choose, would you put your last £500 into Google Ads or Instagram ads?
November 21, 2025 at 4:30 PM
If you had to choose, would you put your last £500 into Google Ads or Instagram ads?
🍍 Marketing Tip of the Day
In-person restaurant gift card sales grew strongly in 2024, surpassing digital sales for the first time since 2020. This shows that guest confidence in physical experiences has returned. Promote in-person cards alongside online ones to capture that demand.
In-person restaurant gift card sales grew strongly in 2024, surpassing digital sales for the first time since 2020. This shows that guest confidence in physical experiences has returned. Promote in-person cards alongside online ones to capture that demand.
November 21, 2025 at 2:53 PM
🍍 Marketing Tip of the Day
In-person restaurant gift card sales grew strongly in 2024, surpassing digital sales for the first time since 2020. This shows that guest confidence in physical experiences has returned. Promote in-person cards alongside online ones to capture that demand.
In-person restaurant gift card sales grew strongly in 2024, surpassing digital sales for the first time since 2020. This shows that guest confidence in physical experiences has returned. Promote in-person cards alongside online ones to capture that demand.
Guests want more than quick service. AI can suggest menus, room upgrades, even upsells. But if it feels robotic, trust disappears. How do you keep tech efficient without losing the human touch?
Generative AI: What Hospitality Leaders Need to Know
Explore the transformative potential of Generative AI in the hospitality industry. Learn about its real-world applications, advantages and ethical considerations.
hospitalitymarketing.substack.com
November 20, 2025 at 5:47 PM
Guests want more than quick service. AI can suggest menus, room upgrades, even upsells. But if it feels robotic, trust disappears. How do you keep tech efficient without losing the human touch?
🍍 Marketing Tip of the Day
Measure customer loyalty and recognition. Increasing retention by 5% can raise profits by 25–95%. Loyal guests cost less to serve and return more often.
Measure customer loyalty and recognition. Increasing retention by 5% can raise profits by 25–95%. Loyal guests cost less to serve and return more often.
November 20, 2025 at 3:52 PM
🍍 Marketing Tip of the Day
Measure customer loyalty and recognition. Increasing retention by 5% can raise profits by 25–95%. Loyal guests cost less to serve and return more often.
Measure customer loyalty and recognition. Increasing retention by 5% can raise profits by 25–95%. Loyal guests cost less to serve and return more often.