David Hermann
davidhermann.bsky.social
David Hermann
@davidhermann.bsky.social
Data collection & Analytics Engineering @galaxus🇨🇭 Like to play with Snowplow Analytics, Google Analytics, GTM and BigQuery
It seams like some (not so technical) marketers still believe that vendors can build magic tools that solve all attribution problems in a compliant way.

#cookieless means almost always fingerprinting or first party data usage.
August 20, 2025 at 4:10 PM
Update, after taking a closer look.

iPad has a still an iPad User Agent in the following browsers:
- Chrome
- Edge
- Opera
- Aloha
- Yandex

iPad has a Desktop User Agent in the following browsers:
- Safari
- Brave
- Firefox
- DuckDuckGo
- Arc Search
April 22, 2025 at 12:00 PM
What a coincident. You have missed Analytics Camp Switzerland which took place is Zurich today.
March 7, 2025 at 10:03 PM
„Fax-Bann“
Die Zahl der Faxgeräte in den Behörden Bayerns ist von 3.766 (Stand: Dezember 2023) im August auf 1.869 im gesunken 😅

www.bayern.de/fax-bann-in-...
„Fax-Bann“ in der bayerischen Verwaltung wirkt / Nur Monate nach Vorstoß von Minister Mehring: Zahl der Faxe im Freistaat halbiert – Bayerisches Landesportal
Offizielles Landesportal der Bayerischen Staatsregierung: Aktuelle Meldungen, Infos zum Freistaat Bayern, Politikthemen.
www.bayern.de
November 12, 2024 at 10:44 PM
Okay - my guess:
- Adobe Analytics
- Google Analytics 4
- Tealium
December 8, 2023 at 6:17 AM
Another example why the GA4 “naming convention” for recommend events is a mess: login (noun) instead of log_in or even better login_submit + login_success.
November 22, 2023 at 7:15 AM
Do it, it’s worth it. I am on a four-day workweek since 3 years and probably never going back to five.
October 19, 2023 at 11:34 PM
Leaving twitter because bluesky is not so rude they say 🤣
October 16, 2023 at 6:23 PM
Please format your SQL queries properly 😜
October 16, 2023 at 5:20 PM