Dave Meier
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davemeier.bsky.social
Dave Meier
@davemeier.bsky.social
Running profitable businesses for 15+ years. Now helping founders focus like business athletes. Neuroscience-driven methods meet battle-tested business implementation. https://focusfuel.email
Later today, I’m sharing the science behind your brain’s wake-up process — and how to create the optimal window.
focusfuel.email/p/mental-wa...
Why Your Brain Needs a “Wake-Up Window” Before Work
Working From Home? Your Brain Still Needs a "Commute"
focusfuel.email
February 12, 2025 at 1:55 PM
Your future self is always optimistic.
Your present self is always realistic.

The solution isn't more willpower — it's building systems that respect both.

The tools for this revolution are coming.
February 7, 2025 at 5:33 PM
Want to break free from the cycle of over-planning and under-doing?

Start by tracking:
• How long you can actually focus
• Your best times for deep work
• How transitions affect your energy
• Your real daily capacity
February 7, 2025 at 5:33 PM
Microsoft's research team found that our brains need regular breaks.

Their 2021 study showed back-to-back meetings decrease focus and increase stress.

Your Present Self isn't lazy.
It's following natural cognitive rhythms.
February 7, 2025 at 5:33 PM
Research from Florida State University found that elite performers work in focused blocks, not the marathon sessions we typically plan.

Your Present Self needs:
• Clear boundaries
• Focused time chunks
• Energy-matched tasks
February 7, 2025 at 5:33 PM
Look at your productivity system right now.

It probably:
• Assumes constant motivation
• Lets you plan unlimited tasks
• Ignores your energy levels
• Plans months ahead

This is why you feel overwhelmed. It's built for a version of you that doesn't exist.
February 7, 2025 at 5:33 PM
The "Planning Fallacy," was identified by psychologists Daniel Kahneman and Amos Tversky in 1979.

It proves we systematically underestimate how long tasks will take. Even when we have past experience showing us otherwise.

Your Present Self knows this truth. ⚡️
February 7, 2025 at 5:33 PM
A study by Hal Hershfield at UCLA showed our brains treat our future selves as strangers.

When thinking about our future self, we use the same brain regions as when thinking about other people.
February 7, 2025 at 5:33 PM
Your brain literally processes present and future rewards differently.

When you plan for tomorrow, you're using your prefrontal cortex - logical, ambitious, optimistic.

But in the moment? A completely different system takes over.
February 7, 2025 at 5:33 PM
I could build complex websites but couldn't send basic emails.

The reason shocked me — and it's affecting 75% of knowledge workers.

Full breakdown for Focus Fuel members tomorrow. Join now to get access.
focusfuel.email/p/ignition-...
December 15, 2024 at 5:53 PM