I found a more effective approach to writing email newsletters is to keep them between one and three sentences max with hard breaks between paragraphs.

This creates better flow for the eyes and is easier to read computers and devices.

Appropriate for a coffee mug, I suppose.

My biggest question is around growth. I can’t seem to convince loyal readers of my free newsletter to jump into the community. We have a small group now, but it’s not growing and I’m certain it’s how I am framing it.

I’ll expect this answer in a YouTube video next week. 😉

Yup, exactly.

Oh yeah, that’s definitely a problem. I know a few people suffering from that situation right now.

They take me back to Hawaii element I smell them.

BONUS

Newsletter I should love but don’t: Patagonia

I’ve bought from Patagonia and believe in the founder’s mission to leave this planet a better place than we found it, but their emails leave me flat.

Uninspired and boring, their messages often are just sales push.

Frequency: daily

3. VANS

Truthfully, I buy more Nike than I do VANS, but I don’t enjoy Nike emails nearly as much. VANS is nostalgia for me and I identify with everything the company represents.

Frequency: multiple times per week