The law of diminishing returns means there is only so much they can do.
And as they do more - it costs more, and improves less
(and throwing in "synthetic" may well result in dumbing down/increased errors).

They don't just use "LLM" data/response,
they have pre-programmed behaviours,
and they started slapping in "specialist" processes/agents/roles.

Then there's the expansion to "agents",
otherwise known as If This, Then That, using existing code/software (browsers, scraping search etc.).

And you can see how they've done it ...
... there are models trained on specific data sets,
to perform better on certain benchmarks,
or to handle certain issues (such as handling negations when looking at sentence similitude etc.).

And the bolt-ons are a give away too.

It's pretty much the norm - regardless of the approach;
there's a plateau.

Mass data means they can peak quicker.

The solution?
The same as always - hybrid and focus.

Specialist data for specialist tasks.
Manual intervention to clean up generalised errors.

Yeah ... definitely some big old spurs, Stetsons and lassos in that place.

Try one of others, like r/bigseo - much friendlier (and safer)
:D

That doesn't surprise me :D

(So long as no one still sells those awful shin-shredders you used to get on Raleigh/Racer bikes)

Erm ... how are you meant to peddle that thing?

It's also self-defeating.

You can have multi-platform-seo
You can have omni-platform-seo

But you can't have x-channel-seo ... because SE is the channel
:D

(It's a bit like have a bacon-vegan sandwich.)

>>>

There's some differences in what people say Omni- is,
but simply being "brand consistent" is the absolute minimum.
From there, it can progress all the way up to "responsive" (which is a challenge with privacy issues, multi-devices and attribution).

I honestly don't get it.
The name literally spells it out.

SEO = SE

If it's not SE, it's not SEO.

If it's more than SE, it's not (just) SEO,
(it becomes digital/online marketing).

Then there's the "omni" vs "multi" channel...
and in most cases, it's multi.

>>>

Now, if I was a paranoid, distrustful, cynical person,
I'd be wondering if certain entities pushed for this to happen,
to justify culling a major % of the web,
and focusing on a limited number of "trusted sources".

But I'm not that bad.........

It's definitely choking
:(