Darjan Hren
@darjanhren.bsky.social
I help Shopify store owners scale to their $1M milestone - no agencies or wasted time.
📺YouTube: Shopify CRO Sections👇
https://linktw.in/sjcOUq
📺YouTube: Shopify CRO Sections👇
https://linktw.in/sjcOUq
A $2k/day "small" Shopify store just made $19,464 in 24 hours.
From two emails.
(Offer + reminder. That's it.)
Here's what changed on Black Friday:
Conversion rate: +404%
AOV: +43% overnight
Revenue: from "nice" to "are we sure this number is real?"
From two emails.
(Offer + reminder. That's it.)
Here's what changed on Black Friday:
Conversion rate: +404%
AOV: +43% overnight
Revenue: from "nice" to "are we sure this number is real?"
November 27, 2025 at 1:47 PM
A $2k/day "small" Shopify store just made $19,464 in 24 hours.
From two emails.
(Offer + reminder. That's it.)
Here's what changed on Black Friday:
Conversion rate: +404%
AOV: +43% overnight
Revenue: from "nice" to "are we sure this number is real?"
From two emails.
(Offer + reminder. That's it.)
Here's what changed on Black Friday:
Conversion rate: +404%
AOV: +43% overnight
Revenue: from "nice" to "are we sure this number is real?"
Most product pages read like spec sheets.
Your customers don’t care about:
• CO2 laser technology
• Adjustable power settings
• Multi-material compatibility
They care about their after-state.
A client wasn’t really selling “laser engraving”.
Your customers don’t care about:
• CO2 laser technology
• Adjustable power settings
• Multi-material compatibility
They care about their after-state.
A client wasn’t really selling “laser engraving”.
November 21, 2025 at 11:32 AM
Most product pages read like spec sheets.
Your customers don’t care about:
• CO2 laser technology
• Adjustable power settings
• Multi-material compatibility
They care about their after-state.
A client wasn’t really selling “laser engraving”.
Your customers don’t care about:
• CO2 laser technology
• Adjustable power settings
• Multi-material compatibility
They care about their after-state.
A client wasn’t really selling “laser engraving”.
Most e-commerce stores don’t have a traffic problem.
They have a conversion problem.
If you’re sending people to your product pages and they’re not buying, there’s a good chance you’re making at least one of these 3 mistakes that killed up to 50% of sales for my clients.
They have a conversion problem.
If you’re sending people to your product pages and they’re not buying, there’s a good chance you’re making at least one of these 3 mistakes that killed up to 50% of sales for my clients.
November 20, 2025 at 10:16 AM
Most e-commerce stores don’t have a traffic problem.
They have a conversion problem.
If you’re sending people to your product pages and they’re not buying, there’s a good chance you’re making at least one of these 3 mistakes that killed up to 50% of sales for my clients.
They have a conversion problem.
If you’re sending people to your product pages and they’re not buying, there’s a good chance you’re making at least one of these 3 mistakes that killed up to 50% of sales for my clients.
Your visitors want to buy.
But right at the moment of decision, doubt creeps in:
“Is this legit?”
“Will my order actually arrive?”
“What if I don’t like it?”
LaserArt had:
But right at the moment of decision, doubt creeps in:
“Is this legit?”
“Will my order actually arrive?”
“What if I don’t like it?”
LaserArt had:
November 19, 2025 at 11:34 AM
Your visitors want to buy.
But right at the moment of decision, doubt creeps in:
“Is this legit?”
“Will my order actually arrive?”
“What if I don’t like it?”
LaserArt had:
But right at the moment of decision, doubt creeps in:
“Is this legit?”
“Will my order actually arrive?”
“What if I don’t like it?”
LaserArt had:
Watch full video: Build a 15-min High-Converting Shopify Homepage (2026). Comment “YT11” and I’ll DM the link.
October 29, 2025 at 10:13 AM
Watch full video: Build a 15-min High-Converting Shopify Homepage (2026). Comment “YT11” and I’ll DM the link.
Every Shopify owner thinks their checkout is broken.
It’s not.
Your product page is.
Our heatmaps showed something wild:
📉 78% of all abandonment decisions happen before the checkout even appears.
Visitors hover over shipping info.
They pause on reviews.
They hesitate... and leave.
It’s not.
Your product page is.
Our heatmaps showed something wild:
📉 78% of all abandonment decisions happen before the checkout even appears.
Visitors hover over shipping info.
They pause on reviews.
They hesitate... and leave.
October 18, 2025 at 10:35 AM
Every Shopify owner thinks their checkout is broken.
It’s not.
Your product page is.
Our heatmaps showed something wild:
📉 78% of all abandonment decisions happen before the checkout even appears.
Visitors hover over shipping info.
They pause on reviews.
They hesitate... and leave.
It’s not.
Your product page is.
Our heatmaps showed something wild:
📉 78% of all abandonment decisions happen before the checkout even appears.
Visitors hover over shipping info.
They pause on reviews.
They hesitate... and leave.
Everyone talks about cart recovery.
Almost nobody talks about cart prevention.
Here’s the truth 👇
If your customer already left, you’ve already lost most of the sale.
Almost nobody talks about cart prevention.
Here’s the truth 👇
If your customer already left, you’ve already lost most of the sale.
October 17, 2025 at 10:32 AM
Everyone talks about cart recovery.
Almost nobody talks about cart prevention.
Here’s the truth 👇
If your customer already left, you’ve already lost most of the sale.
Almost nobody talks about cart prevention.
Here’s the truth 👇
If your customer already left, you’ve already lost most of the sale.
I saw an ad today that didn’t just push a product.
It made me want to believe in the brand.
It was for Life Supplies.
Here’s why it stood out:
It made me want to believe in the brand.
It was for Life Supplies.
Here’s why it stood out:
October 17, 2025 at 10:01 AM
I saw an ad today that didn’t just push a product.
It made me want to believe in the brand.
It was for Life Supplies.
Here’s why it stood out:
It made me want to believe in the brand.
It was for Life Supplies.
Here’s why it stood out:
How to scale from $0 → $100M in Shopify revenue (without hiring a single agency).
After analyzing 70+ stores and $100M+ in tracked sales, we discovered something most founders miss 👇
The secret to growth isn’t more traffic.
It’s less friction.
After analyzing 70+ stores and $100M+ in tracked sales, we discovered something most founders miss 👇
The secret to growth isn’t more traffic.
It’s less friction.
October 16, 2025 at 10:33 AM
How to scale from $0 → $100M in Shopify revenue (without hiring a single agency).
After analyzing 70+ stores and $100M+ in tracked sales, we discovered something most founders miss 👇
The secret to growth isn’t more traffic.
It’s less friction.
After analyzing 70+ stores and $100M+ in tracked sales, we discovered something most founders miss 👇
The secret to growth isn’t more traffic.
It’s less friction.
I didn’t build a theory. I built a system, tested with $100M in real Shopify sales.
For years, I worked behind the scenes on eCommerce stores.
Small brands. Big brands.
Some crushed it. Others flatlined.
For years, I worked behind the scenes on eCommerce stores.
Small brands. Big brands.
Some crushed it. Others flatlined.
October 15, 2025 at 10:33 AM
I didn’t build a theory. I built a system, tested with $100M in real Shopify sales.
For years, I worked behind the scenes on eCommerce stores.
Small brands. Big brands.
Some crushed it. Others flatlined.
For years, I worked behind the scenes on eCommerce stores.
Small brands. Big brands.
Some crushed it. Others flatlined.
You don’t need another agency. You need a system.
Here’s the dirty secret about most CRO retainers 👇
They bill you monthly to “test what works”,
but they’re testing things that are already proven elsewhere.
Why guess, when the data already exists?
Here’s the dirty secret about most CRO retainers 👇
They bill you monthly to “test what works”,
but they’re testing things that are already proven elsewhere.
Why guess, when the data already exists?
October 14, 2025 at 10:32 AM
You don’t need another agency. You need a system.
Here’s the dirty secret about most CRO retainers 👇
They bill you monthly to “test what works”,
but they’re testing things that are already proven elsewhere.
Why guess, when the data already exists?
Here’s the dirty secret about most CRO retainers 👇
They bill you monthly to “test what works”,
but they’re testing things that are already proven elsewhere.
Why guess, when the data already exists?
“We’ll optimize your store,” they said.
Three months later — still no results.
Sound familiar?
I’ve worked with store owners who’ve spent $5K… $10K… even $20K on “CRO agencies” —
and the only thing that changed was the color of a button.
Here’s the part most agencies don’t want you to know 👇
Three months later — still no results.
Sound familiar?
I’ve worked with store owners who’ve spent $5K… $10K… even $20K on “CRO agencies” —
and the only thing that changed was the color of a button.
Here’s the part most agencies don’t want you to know 👇
October 13, 2025 at 10:32 AM
“We’ll optimize your store,” they said.
Three months later — still no results.
Sound familiar?
I’ve worked with store owners who’ve spent $5K… $10K… even $20K on “CRO agencies” —
and the only thing that changed was the color of a button.
Here’s the part most agencies don’t want you to know 👇
Three months later — still no results.
Sound familiar?
I’ve worked with store owners who’ve spent $5K… $10K… even $20K on “CRO agencies” —
and the only thing that changed was the color of a button.
Here’s the part most agencies don’t want you to know 👇
I came across an ad for a soda brand today.
At first glance, it popped off the screen.
But when I looked closer, I saw both brilliance, and big missed opportunities.
💪🏻 What they did right:
Discount Incentive: A promo code on the first order = instant action trigger.
At first glance, it popped off the screen.
But when I looked closer, I saw both brilliance, and big missed opportunities.
💪🏻 What they did right:
Discount Incentive: A promo code on the first order = instant action trigger.
October 13, 2025 at 10:07 AM
I came across an ad for a soda brand today.
At first glance, it popped off the screen.
But when I looked closer, I saw both brilliance, and big missed opportunities.
💪🏻 What they did right:
Discount Incentive: A promo code on the first order = instant action trigger.
At first glance, it popped off the screen.
But when I looked closer, I saw both brilliance, and big missed opportunities.
💪🏻 What they did right:
Discount Incentive: A promo code on the first order = instant action trigger.
Most “healthy” product ads get lost in the noise.
This one almost nailed it.
Here’s the breakdown of Fibe’s prebiotic soda ad 👇
💪🏻 Strengths:
This one almost nailed it.
Here’s the breakdown of Fibe’s prebiotic soda ad 👇
💪🏻 Strengths:
October 13, 2025 at 10:07 AM
Most “healthy” product ads get lost in the noise.
This one almost nailed it.
Here’s the breakdown of Fibe’s prebiotic soda ad 👇
💪🏻 Strengths:
This one almost nailed it.
Here’s the breakdown of Fibe’s prebiotic soda ad 👇
💪🏻 Strengths:
Pretty doesn’t pay the bills.
Your store can look like Apple…
and still convert like Craigslist.
Most eCom founders don’t have a design problem,
they have a conversion problem disguised as design.
Here’s what I mean 👇
Your store can look like Apple…
and still convert like Craigslist.
Most eCom founders don’t have a design problem,
they have a conversion problem disguised as design.
Here’s what I mean 👇
October 12, 2025 at 10:32 AM
Pretty doesn’t pay the bills.
Your store can look like Apple…
and still convert like Craigslist.
Most eCom founders don’t have a design problem,
they have a conversion problem disguised as design.
Here’s what I mean 👇
Your store can look like Apple…
and still convert like Craigslist.
Most eCom founders don’t have a design problem,
they have a conversion problem disguised as design.
Here’s what I mean 👇
Your store looks amazing.
But your Shopify notifications are silent.
I see this every week.
Founders spend $5K on design, $10K on devs, and then wonder why nothing changed.
Their store looks like a brand, but acts like a brochure.
But your Shopify notifications are silent.
I see this every week.
Founders spend $5K on design, $10K on devs, and then wonder why nothing changed.
Their store looks like a brand, but acts like a brochure.
October 11, 2025 at 10:34 AM
Your store looks amazing.
But your Shopify notifications are silent.
I see this every week.
Founders spend $5K on design, $10K on devs, and then wonder why nothing changed.
Their store looks like a brand, but acts like a brochure.
But your Shopify notifications are silent.
I see this every week.
Founders spend $5K on design, $10K on devs, and then wonder why nothing changed.
Their store looks like a brand, but acts like a brochure.
You don’t need more traffic. You need more trust.
I’ve seen dozens of Shopify founders make the same $10K/month mistake:
They think the problem is marketing.
It’s not.
They’re paying Meta to send traffic to a store that doesn’t convert.
I’ve seen dozens of Shopify founders make the same $10K/month mistake:
They think the problem is marketing.
It’s not.
They’re paying Meta to send traffic to a store that doesn’t convert.
October 10, 2025 at 10:32 AM
You don’t need more traffic. You need more trust.
I’ve seen dozens of Shopify founders make the same $10K/month mistake:
They think the problem is marketing.
It’s not.
They’re paying Meta to send traffic to a store that doesn’t convert.
I’ve seen dozens of Shopify founders make the same $10K/month mistake:
They think the problem is marketing.
It’s not.
They’re paying Meta to send traffic to a store that doesn’t convert.
You’re losing $89,000/month. And you don’t even know it.
That’s what I told a skincare brand owner last month.
They laughed, until we ran the numbers.
100,000 visitors/month.
15% added to cart.
$85 average order value.
70% cart abandonment.
That’s what I told a skincare brand owner last month.
They laughed, until we ran the numbers.
100,000 visitors/month.
15% added to cart.
$85 average order value.
70% cart abandonment.
October 10, 2025 at 10:03 AM
You’re losing $89,000/month. And you don’t even know it.
That’s what I told a skincare brand owner last month.
They laughed, until we ran the numbers.
100,000 visitors/month.
15% added to cart.
$85 average order value.
70% cart abandonment.
That’s what I told a skincare brand owner last month.
They laughed, until we ran the numbers.
100,000 visitors/month.
15% added to cart.
$85 average order value.
70% cart abandonment.
The $10,000/month trap I see every week 👇
A Shopify store hits $10K/month.
The founder gets excited... “it’s working!”
Then… growth flatlines.
Sales stay the same.
Ad costs rise.
Panic sets in.
A Shopify store hits $10K/month.
The founder gets excited... “it’s working!”
Then… growth flatlines.
Sales stay the same.
Ad costs rise.
Panic sets in.
October 9, 2025 at 10:35 AM
The $10,000/month trap I see every week 👇
A Shopify store hits $10K/month.
The founder gets excited... “it’s working!”
Then… growth flatlines.
Sales stay the same.
Ad costs rise.
Panic sets in.
A Shopify store hits $10K/month.
The founder gets excited... “it’s working!”
Then… growth flatlines.
Sales stay the same.
Ad costs rise.
Panic sets in.
“Can CRO really double conversions?”
LaserArt asked the same question.
Before: 1.72% CVR.
After: 3.97% CVR.
Here’s what happened:
– We didn’t rebuild the store.
– We didn’t spend more on ads.
– We applied a structured CRO framework (only ~70% of it).
LaserArt asked the same question.
Before: 1.72% CVR.
After: 3.97% CVR.
Here’s what happened:
– We didn’t rebuild the store.
– We didn’t spend more on ads.
– We applied a structured CRO framework (only ~70% of it).
October 7, 2025 at 10:34 AM
“Can CRO really double conversions?”
LaserArt asked the same question.
Before: 1.72% CVR.
After: 3.97% CVR.
Here’s what happened:
– We didn’t rebuild the store.
– We didn’t spend more on ads.
– We applied a structured CRO framework (only ~70% of it).
LaserArt asked the same question.
Before: 1.72% CVR.
After: 3.97% CVR.
Here’s what happened:
– We didn’t rebuild the store.
– We didn’t spend more on ads.
– We applied a structured CRO framework (only ~70% of it).
$10,000 agency vs. $100 Baseline sections.
Guess which one gets your homepage live faster with higher conversions?
Agencies make sense for big-picture strategy.
But for product page copy?
For a homepage CTA button?
You don’t need a committee.
Guess which one gets your homepage live faster with higher conversions?
Agencies make sense for big-picture strategy.
But for product page copy?
For a homepage CTA button?
You don’t need a committee.
October 6, 2025 at 10:33 AM
$10,000 agency vs. $100 Baseline sections.
Guess which one gets your homepage live faster with higher conversions?
Agencies make sense for big-picture strategy.
But for product page copy?
For a homepage CTA button?
You don’t need a committee.
Guess which one gets your homepage live faster with higher conversions?
Agencies make sense for big-picture strategy.
But for product page copy?
For a homepage CTA button?
You don’t need a committee.
Nobody buys your product.
They buy what it does for them.
Founders love talking features:
– “10g creatine powder per scoop.”
– “Fast-loading Shopify theme.”
But customers don’t care about what it is.
They care about what it does.
They buy what it does for them.
Founders love talking features:
– “10g creatine powder per scoop.”
– “Fast-loading Shopify theme.”
But customers don’t care about what it is.
They care about what it does.
October 5, 2025 at 10:32 AM
Nobody buys your product.
They buy what it does for them.
Founders love talking features:
– “10g creatine powder per scoop.”
– “Fast-loading Shopify theme.”
But customers don’t care about what it is.
They care about what it does.
They buy what it does for them.
Founders love talking features:
– “10g creatine powder per scoop.”
– “Fast-loading Shopify theme.”
But customers don’t care about what it is.
They care about what it does.
A client spent $12,000 on a redesign.
Their site looked incredible.
But conversions? Still 1%.
I fixed nothing about the aesthetics.
I fixed the structure, trust and the signals.
Their site looked incredible.
But conversions? Still 1%.
I fixed nothing about the aesthetics.
I fixed the structure, trust and the signals.
October 4, 2025 at 10:33 AM
A client spent $12,000 on a redesign.
Their site looked incredible.
But conversions? Still 1%.
I fixed nothing about the aesthetics.
I fixed the structure, trust and the signals.
Their site looked incredible.
But conversions? Still 1%.
I fixed nothing about the aesthetics.
I fixed the structure, trust and the signals.
Your homepage isn’t meant to sell.
It’s meant to earn trust.
Most eCom brands get this backwards, they oversell on the homepage and undersell where it matters most.
After 70+ redesigns and $100M+ in tracked revenue, here’s what consistently works:
The 80/20 Rule of Conversion
It’s meant to earn trust.
Most eCom brands get this backwards, they oversell on the homepage and undersell where it matters most.
After 70+ redesigns and $100M+ in tracked revenue, here’s what consistently works:
The 80/20 Rule of Conversion
October 3, 2025 at 10:31 AM
Your homepage isn’t meant to sell.
It’s meant to earn trust.
Most eCom brands get this backwards, they oversell on the homepage and undersell where it matters most.
After 70+ redesigns and $100M+ in tracked revenue, here’s what consistently works:
The 80/20 Rule of Conversion
It’s meant to earn trust.
Most eCom brands get this backwards, they oversell on the homepage and undersell where it matters most.
After 70+ redesigns and $100M+ in tracked revenue, here’s what consistently works:
The 80/20 Rule of Conversion
Some ads sell features. The best ads sell beliefs.
That’s why this “Life Supplies” ad caught my attention.
Here’s what they nailed:
That’s why this “Life Supplies” ad caught my attention.
Here’s what they nailed:
October 3, 2025 at 10:03 AM
Some ads sell features. The best ads sell beliefs.
That’s why this “Life Supplies” ad caught my attention.
Here’s what they nailed:
That’s why this “Life Supplies” ad caught my attention.
Here’s what they nailed: