darianwoods.bsky.social
@darianwoods.bsky.social
Co-host of The Indicator from Planet Money
Why is every brand trying to be my BFF?

Marketing expert Joe Burns calls this Your Cool Friend™ voice. He says while it once stood out, it's the new generic.

More on The indicator podcast: www.npr.org/2025/03/31/1...
March 31, 2025 at 9:31 PM