Daria Marketing Suomi
@dariamarketing.bsky.social
Marketing professional with 20 years of experience growing brands like Nike and Nestlé. Now also focused on influencer marketing. Taught marketing in PWC MBA program, open to guest lecturing. Based in Suomi (Finland), eager to connect and share ideas.
Why does deinfluencing work so well?
- economic uncertainty has made people rethink their spending.
- trendy, expensive products create desire, but also disappointment when people can’t afford them.
- creators who admit to regretting a purchase often come across as more real
- economic uncertainty has made people rethink their spending.
- trendy, expensive products create desire, but also disappointment when people can’t afford them.
- creators who admit to regretting a purchase often come across as more real
February 18, 2025 at 12:44 PM
Why does deinfluencing work so well?
- economic uncertainty has made people rethink their spending.
- trendy, expensive products create desire, but also disappointment when people can’t afford them.
- creators who admit to regretting a purchase often come across as more real
- economic uncertainty has made people rethink their spending.
- trendy, expensive products create desire, but also disappointment when people can’t afford them.
- creators who admit to regretting a purchase often come across as more real
Walmart is officially in the advertising business.
In just 3 years, they turned advertising into nearly a third of their operating income.
Traditional industries aren’t falling behind.
They’re just playing a different game.
And winning.
www.modernretail.co/marketing/al...
In just 3 years, they turned advertising into nearly a third of their operating income.
Traditional industries aren’t falling behind.
They’re just playing a different game.
And winning.
www.modernretail.co/marketing/al...
Almost a third of Walmart's profit now comes from selling ads
Walmart's global advertising business saw year-over-year growth of 28% -- the most this fiscal year.
www.modernretail.co
January 24, 2025 at 2:35 PM
Walmart is officially in the advertising business.
In just 3 years, they turned advertising into nearly a third of their operating income.
Traditional industries aren’t falling behind.
They’re just playing a different game.
And winning.
www.modernretail.co/marketing/al...
In just 3 years, they turned advertising into nearly a third of their operating income.
Traditional industries aren’t falling behind.
They’re just playing a different game.
And winning.
www.modernretail.co/marketing/al...
The influencer marketing industry moves fast.
What worked last year might not work today.
But some fundamentals stay the same.
Here’s a simple guide for marketers and business owners looking to collaborate with influencers.
Save it for later, and drop any questions in the comments
What worked last year might not work today.
But some fundamentals stay the same.
Here’s a simple guide for marketers and business owners looking to collaborate with influencers.
Save it for later, and drop any questions in the comments
January 22, 2025 at 2:14 PM
The influencer marketing industry moves fast.
What worked last year might not work today.
But some fundamentals stay the same.
Here’s a simple guide for marketers and business owners looking to collaborate with influencers.
Save it for later, and drop any questions in the comments
What worked last year might not work today.
But some fundamentals stay the same.
Here’s a simple guide for marketers and business owners looking to collaborate with influencers.
Save it for later, and drop any questions in the comments
What it means to be an influencer in 2025?
Here are 3 key shifts I see happening in 2025:
1️⃣ B2B Spotlight - Gen Z leaders are reshaping how businesses communicate
2️⃣ Employee Influencers - platforms amplify individual voices over brand pages
3️⃣ Niches & hyper-targeted communities are emerging.
Here are 3 key shifts I see happening in 2025:
1️⃣ B2B Spotlight - Gen Z leaders are reshaping how businesses communicate
2️⃣ Employee Influencers - platforms amplify individual voices over brand pages
3️⃣ Niches & hyper-targeted communities are emerging.
January 16, 2025 at 4:00 PM
What it means to be an influencer in 2025?
Here are 3 key shifts I see happening in 2025:
1️⃣ B2B Spotlight - Gen Z leaders are reshaping how businesses communicate
2️⃣ Employee Influencers - platforms amplify individual voices over brand pages
3️⃣ Niches & hyper-targeted communities are emerging.
Here are 3 key shifts I see happening in 2025:
1️⃣ B2B Spotlight - Gen Z leaders are reshaping how businesses communicate
2️⃣ Employee Influencers - platforms amplify individual voices over brand pages
3️⃣ Niches & hyper-targeted communities are emerging.
Along with 15 other experts in the marketing industry, I contributed to the discussion on Net Influencer about niche podcast ads and how they can be leveraged for better results.
Check it out.
www.netinfluencer.com/15-industry-...
Check it out.
www.netinfluencer.com/15-industry-...
Beyond Broad Reach: 15 Industry Leaders On Perfecting Niche Podcast Advertising
As audio consumption continues to rise, niche podcasts stand at the forefront of audience engagement, offering a more targeted and authentic approach than broad, one-size-fits-all media buys.
www.netinfluencer.com
January 9, 2025 at 11:55 AM
Along with 15 other experts in the marketing industry, I contributed to the discussion on Net Influencer about niche podcast ads and how they can be leveraged for better results.
Check it out.
www.netinfluencer.com/15-industry-...
Check it out.
www.netinfluencer.com/15-industry-...
Finally!
I thought I’d never see the day when cost-cutting and reduced brand investments would end.
But it seems the big bosses are realizing that in a volatile economy, maintaining leadership requires a strong brand.
And guess what?
A strong brand only comes from consistent investment.
I thought I’d never see the day when cost-cutting and reduced brand investments would end.
But it seems the big bosses are realizing that in a volatile economy, maintaining leadership requires a strong brand.
And guess what?
A strong brand only comes from consistent investment.
December 20, 2024 at 5:06 PM
Finally!
I thought I’d never see the day when cost-cutting and reduced brand investments would end.
But it seems the big bosses are realizing that in a volatile economy, maintaining leadership requires a strong brand.
And guess what?
A strong brand only comes from consistent investment.
I thought I’d never see the day when cost-cutting and reduced brand investments would end.
But it seems the big bosses are realizing that in a volatile economy, maintaining leadership requires a strong brand.
And guess what?
A strong brand only comes from consistent investment.
One of the most debated topics is the Australian ban on social media for kids.
It strikes a chord as it touches on parents' fears of losing control over what their kids do on social media and how to help them feel safe there.
www.linkedin.com/pulse/austra...
It strikes a chord as it touches on parents' fears of losing control over what their kids do on social media and how to help them feel safe there.
www.linkedin.com/pulse/austra...
Australia’s Social Media Ban for Under-16s: A Necessary Move or an Overreach?
As a marketing professional, I’m always intrigued by how legislation intersects with digital media. Australia’s recent move to ban under-16s from certain social platforms is sparking global discussion...
www.linkedin.com
December 11, 2024 at 7:14 PM
One of the most debated topics is the Australian ban on social media for kids.
It strikes a chord as it touches on parents' fears of losing control over what their kids do on social media and how to help them feel safe there.
www.linkedin.com/pulse/austra...
It strikes a chord as it touches on parents' fears of losing control over what their kids do on social media and how to help them feel safe there.
www.linkedin.com/pulse/austra...
Nostalgia became the go-to strategy for influencer marketing
But what’s the aesthetic appeal of the past?
And why is it so powerful, especially in influencer marketing?
Check my article for the Drum Network
www.thedrum.com/opinion/2024...
But what’s the aesthetic appeal of the past?
And why is it so powerful, especially in influencer marketing?
Check my article for the Drum Network
www.thedrum.com/opinion/2024...
How nostalgia became the go-to strategy for influencer marketing
Rockers, ravers, goths and grunge. Since the turn of the century, we’ve been in cycles of reference to what came before. Here, HypeFactory’s Daria Belova shows how nostalgia took over social media.
www.thedrum.com
December 5, 2024 at 3:38 PM
Nostalgia became the go-to strategy for influencer marketing
But what’s the aesthetic appeal of the past?
And why is it so powerful, especially in influencer marketing?
Check my article for the Drum Network
www.thedrum.com/opinion/2024...
But what’s the aesthetic appeal of the past?
And why is it so powerful, especially in influencer marketing?
Check my article for the Drum Network
www.thedrum.com/opinion/2024...
Reposted by Daria Marketing Suomi
When we talk to clients new to influencer marketing, we often hear the same belief:
“We need to work with creators in our brand’s niche.”
It’s true—to an extent.
But here’s the thing: it’s not just about the niche, it’s about the audience. You should look broader and explore.
#influencermarketing
“We need to work with creators in our brand’s niche.”
It’s true—to an extent.
But here’s the thing: it’s not just about the niche, it’s about the audience. You should look broader and explore.
#influencermarketing
November 27, 2024 at 11:49 AM
When we talk to clients new to influencer marketing, we often hear the same belief:
“We need to work with creators in our brand’s niche.”
It’s true—to an extent.
But here’s the thing: it’s not just about the niche, it’s about the audience. You should look broader and explore.
#influencermarketing
“We need to work with creators in our brand’s niche.”
It’s true—to an extent.
But here’s the thing: it’s not just about the niche, it’s about the audience. You should look broader and explore.
#influencermarketing
The myth: influencer marketing agencies with their own talent roster only push their creators.
Agencies are focused on "client success"—not just promoting their roster. If the client’s KPIs aren’t met, the client is unhappy, & the agency risks losing the partnership.
Simple business logic, right?
Agencies are focused on "client success"—not just promoting their roster. If the client’s KPIs aren’t met, the client is unhappy, & the agency risks losing the partnership.
Simple business logic, right?
November 26, 2024 at 1:57 PM
The myth: influencer marketing agencies with their own talent roster only push their creators.
Agencies are focused on "client success"—not just promoting their roster. If the client’s KPIs aren’t met, the client is unhappy, & the agency risks losing the partnership.
Simple business logic, right?
Agencies are focused on "client success"—not just promoting their roster. If the client’s KPIs aren’t met, the client is unhappy, & the agency risks losing the partnership.
Simple business logic, right?
Just read about subculture research—a GOLDMINE for marketers & entrepreneurs.
Demographics aren’t enough. People connect through passions.
This study dives deep into subcultures, bridging generations
The article has more details + a link to the full research. www.marketingbrew.com/stories/2024...
Demographics aren’t enough. People connect through passions.
This study dives deep into subcultures, bridging generations
The article has more details + a link to the full research. www.marketingbrew.com/stories/2024...
7 subcultures to target instead of demographics: report
Cross-generational communities like roller-skaters and dirt-track racers may be appealing to marketers, according to Horizon Media’s third subculture field guide.
www.marketingbrew.com
November 22, 2024 at 1:51 PM
Just read about subculture research—a GOLDMINE for marketers & entrepreneurs.
Demographics aren’t enough. People connect through passions.
This study dives deep into subcultures, bridging generations
The article has more details + a link to the full research. www.marketingbrew.com/stories/2024...
Demographics aren’t enough. People connect through passions.
This study dives deep into subcultures, bridging generations
The article has more details + a link to the full research. www.marketingbrew.com/stories/2024...