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danthonyj.bsky.social
DanthonyJ
@danthonyj.bsky.social
7 followers 33 following 6 posts
VP, Influence @ogilvy
Professor Influencer/Creator Economy @Tulane
Brooklyn, New York

Influencer Marketer | Founder | Professor
Posts Replies Media Videos
danthonyj.bsky.social
We hold #influencers to an impossible standard. It is unsustainable
www.thedrum.com/opinion/2025...
We hold influencers to an impossible standard. It is unsustainable
Influencing is no walk in the park. Charlie Oscar’s Hannah Cooke thinks we’ve set the bar way too high for content creators, and that needs to change.
www.thedrum.com
April 14, 2025 at 10:37 PM
danthonyj.bsky.social
@netflix.com’s 'Bad Influence' shows the dark side of kid #influencers
mashable.com/video/bad-in...
Netflix's 'Bad Influence' shows the dark side of kid influencers
It focuses on Piper Rockelle and her momager Tiffany Smith, and you can watch the trailer now.
mashable.com
March 13, 2025 at 4:41 PM
danthonyj.bsky.social
How YouTube Launched The #CreatorEconomy & Turned From Hollywood Foe To Friend
tvnewscheck.com/business/art...
How YouTube Launched The Creator Economy & Turned From Hollywood Foe To Friend
As YouTube turns 20, the disruptor that popularized streaming wants to take an even bigger bite out of mainstream media. Pictured: YouTube CEO Nean Mohan and Hot Ones host Sean Evans. (Jessica Chou fo...
tvnewscheck.com
March 7, 2025 at 1:48 AM
Reposted by DanthonyJ
theinformation.com
Creator Economy: TikTok’s Would-be Buyers and Video Podcasters Claim SXSW Stage

At this year’s SXSW, expect a lot of buzz over video podcasting and TikTok’s future as its would-be buyers take the stage, writes @kyurieff.bsky.social.

More👇
March 6, 2025 at 10:36 PM
danthonyj.bsky.social
How creator partnerships go beyond awareness and conversions to fuel advocacy #Influencermarketing #CreatorEconomy
digiday.com/sponsored/ho...
How creator partnerships go beyond awareness and conversions to fuel advocacy
Explore how brands can leverage creator partnerships to drive advocacy, building brand champions and fostering long-term relationships.
digiday.com
March 6, 2025 at 4:13 PM
danthonyj.bsky.social
Will you be at #SXSW? #influencermarketing #creatoreconomy

www.forbes.com/sites/ianshe...
Creator Economy Takes Center Stage At SXSW 2025
A curated guide to the most impactful creator economy sessions at SXSW 2025 that you won't want to miss.
www.forbes.com
March 4, 2025 at 9:43 PM
danthonyj.bsky.social
AI #influencermarketing may pose risk to brand trust, new Northeastern research finds
news.northeastern.edu/2025/02/25/a...
AI influencer marketing may pose risk to brand trust, new Northeastern research finds
A study finds AI influencer marketing may harm brand trust more than human influencers, posing risks for brands in the metaverse.
news.northeastern.edu
March 2, 2025 at 4:19 PM