2018-2023
Hmuph. UX writing is a subset of content design.

2025-onwards
Humph. Prompt engineering is a subset of conversational design.

yada yada

notebooklm.google.com just converted a book into a podcast for me! In FIVE minutes 😱

Content in the world of AI is malleable. It can be converted to voice, to video, to pictures and back again.

This means we, as content designers, relinquish control of the format.