Cypress North
@cypressnorth.bsky.social
We #design. We #develop. We #market. Cypress North is a full-service digital agency in #BuffaloNY.
Syncing your CRM audiences with your ad platforms makes it easier to align your ads, craft targeted audiences, and use data to reach new leads.
In her blog, Elizabeth Sarro explains why you should sync your HubSpot audiences with ad platforms.
cypressnorth.com/hubspot-trai...
In her blog, Elizabeth Sarro explains why you should sync your HubSpot audiences with ad platforms.
cypressnorth.com/hubspot-trai...
How to Sync HubSpot Audiences with Ad Platforms | Cypress North
Looking for an easy way to optimize your ads and improve campaign targeting? Syncing your HubSpot audiences can help! Learn how in this step-by-step guide.
cypressnorth.com
November 17, 2025 at 6:58 PM
Syncing your CRM audiences with your ad platforms makes it easier to align your ads, craft targeted audiences, and use data to reach new leads.
In her blog, Elizabeth Sarro explains why you should sync your HubSpot audiences with ad platforms.
cypressnorth.com/hubspot-trai...
In her blog, Elizabeth Sarro explains why you should sync your HubSpot audiences with ad platforms.
cypressnorth.com/hubspot-trai...
Have you used the new reporting features for AI-powered campaigns in Google Ads?
Google Ads recently chatted with Shep to get her thoughts on the platform’s new reporting features for AI-powered campaigns.
Check out the LinkedIn post from Google Ads below!
Google Ads recently chatted with Shep to get her thoughts on the platform’s new reporting features for AI-powered campaigns.
Check out the LinkedIn post from Google Ads below!
November 12, 2025 at 7:02 PM
Have you used the new reporting features for AI-powered campaigns in Google Ads?
Google Ads recently chatted with Shep to get her thoughts on the platform’s new reporting features for AI-powered campaigns.
Check out the LinkedIn post from Google Ads below!
Google Ads recently chatted with Shep to get her thoughts on the platform’s new reporting features for AI-powered campaigns.
Check out the LinkedIn post from Google Ads below!
Catch our team at SMX Next! Greg and Shep will be taking part in the virtual @searchengineland.bsky.social event to share their insights and talk about the latest trends.
Sign up for your free pass and join us next week!
searchengineland.com/smx/next/age...
Sign up for your free pass and join us next week!
searchengineland.com/smx/next/age...
November 10, 2025 at 3:49 PM
Catch our team at SMX Next! Greg and Shep will be taking part in the virtual @searchengineland.bsky.social event to share their insights and talk about the latest trends.
Sign up for your free pass and join us next week!
searchengineland.com/smx/next/age...
Sign up for your free pass and join us next week!
searchengineland.com/smx/next/age...
We’re so excited to announce a well-deserved promotion on our marketing team: Dana Guenther to Digital Marketing Associate!
Dana joined our team in 2024 and has been doing great work for both our clients and our agency, and we’re so proud of her growth.
Congratulations, Dana!
Dana joined our team in 2024 and has been doing great work for both our clients and our agency, and we’re so proud of her growth.
Congratulations, Dana!
November 3, 2025 at 6:18 PM
We’re so excited to announce a well-deserved promotion on our marketing team: Dana Guenther to Digital Marketing Associate!
Dana joined our team in 2024 and has been doing great work for both our clients and our agency, and we’re so proud of her growth.
Congratulations, Dana!
Dana joined our team in 2024 and has been doing great work for both our clients and our agency, and we’re so proud of her growth.
Congratulations, Dana!
Happy Halloween from Cypress North! 🎃👻
October 31, 2025 at 7:26 PM
Happy Halloween from Cypress North! 🎃👻
Our software engineering team had a great time at the Wire:live developer conference!
We checked out new tech, networked with programmers, and heard from prominent voices in the Laravel community.
Thank you to @calebporzio.bsky.social & Livewire for bringing this to our hometown!
We checked out new tech, networked with programmers, and heard from prominent voices in the Laravel community.
Thank you to @calebporzio.bsky.social & Livewire for bringing this to our hometown!
October 29, 2025 at 7:34 PM
Our software engineering team had a great time at the Wire:live developer conference!
We checked out new tech, networked with programmers, and heard from prominent voices in the Laravel community.
Thank you to @calebporzio.bsky.social & Livewire for bringing this to our hometown!
We checked out new tech, networked with programmers, and heard from prominent voices in the Laravel community.
Thank you to @calebporzio.bsky.social & Livewire for bringing this to our hometown!
We’re a finalist for this year’s @searchengineland.bsky.social Awards! Our agency is in the running for Best Commerce Search Marketing Initiative – PPC, thanks to our work with Dave & Adam’s Card World.
Congratulations to our amazing ecommerce team!
Congratulations to our amazing ecommerce team!
October 20, 2025 at 7:46 PM
We’re a finalist for this year’s @searchengineland.bsky.social Awards! Our agency is in the running for Best Commerce Search Marketing Initiative – PPC, thanks to our work with Dave & Adam’s Card World.
Congratulations to our amazing ecommerce team!
Congratulations to our amazing ecommerce team!
Meet three new members of our marketing team!
Julie Hong, Macy Weber, and Nathan McAvoy (aka Mac) all joined us as Digital Marketing Coordinators. Julie works out of our Rochester office while Macy and Mac are in Buffalo.
We’re so excited to have them!
Julie Hong, Macy Weber, and Nathan McAvoy (aka Mac) all joined us as Digital Marketing Coordinators. Julie works out of our Rochester office while Macy and Mac are in Buffalo.
We’re so excited to have them!
October 17, 2025 at 2:00 PM
Meet three new members of our marketing team!
Julie Hong, Macy Weber, and Nathan McAvoy (aka Mac) all joined us as Digital Marketing Coordinators. Julie works out of our Rochester office while Macy and Mac are in Buffalo.
We’re so excited to have them!
Julie Hong, Macy Weber, and Nathan McAvoy (aka Mac) all joined us as Digital Marketing Coordinators. Julie works out of our Rochester office while Macy and Mac are in Buffalo.
We’re so excited to have them!
Give a big welcome to three of our newest team members here at Cypress North!
Nicole Visano recently joined our Buffalo office as an Account Manager! In Rochester, we welcomed Content Writer Aaron McKinley and Account Associate Angelina Galitzdorfer.
Nicole Visano recently joined our Buffalo office as an Account Manager! In Rochester, we welcomed Content Writer Aaron McKinley and Account Associate Angelina Galitzdorfer.
September 11, 2025 at 4:00 PM
Give a big welcome to three of our newest team members here at Cypress North!
Nicole Visano recently joined our Buffalo office as an Account Manager! In Rochester, we welcomed Content Writer Aaron McKinley and Account Associate Angelina Galitzdorfer.
Nicole Visano recently joined our Buffalo office as an Account Manager! In Rochester, we welcomed Content Writer Aaron McKinley and Account Associate Angelina Galitzdorfer.
WordPress is the most commonly used content management system. But is it the best option available?
In his latest blog, CTO Matt Mombrea weighs the pros and cons of WordPress.
cypressnorth.com/web-programm...
In his latest blog, CTO Matt Mombrea weighs the pros and cons of WordPress.
cypressnorth.com/web-programm...
Is WordPress Still a Good CMS? | Cypress North
WordPress is the most commonly used content management system. But is it still your best option? Here are five major reasons why our clients still prefer this platform.
cypressnorth.com
September 9, 2025 at 3:07 PM
WordPress is the most commonly used content management system. But is it the best option available?
In his latest blog, CTO Matt Mombrea weighs the pros and cons of WordPress.
cypressnorth.com/web-programm...
In his latest blog, CTO Matt Mombrea weighs the pros and cons of WordPress.
cypressnorth.com/web-programm...
Can search engine crawlers access your content?
Our Director of Organic, Kathleen Hagelberger, outlines five ways you can view your page as Googlebot and shares some advice on how to address accessibility issues.
cypressnorth.com/search-engin...
Our Director of Organic, Kathleen Hagelberger, outlines five ways you can view your page as Googlebot and shares some advice on how to address accessibility issues.
cypressnorth.com/search-engin...
How to View Your Site Like Googlebot | Cypress North
Can search engine crawlers access your content? If you’re not sure, check out these five methods to view your pages as Googlebot and other crawlers.
cypressnorth.com
August 28, 2025 at 2:15 PM
Can search engine crawlers access your content?
Our Director of Organic, Kathleen Hagelberger, outlines five ways you can view your page as Googlebot and shares some advice on how to address accessibility issues.
cypressnorth.com/search-engin...
Our Director of Organic, Kathleen Hagelberger, outlines five ways you can view your page as Googlebot and shares some advice on how to address accessibility issues.
cypressnorth.com/search-engin...
We’re so excited to announce two more well-deserved promotions on our marketing team:
Callie Kessler to Digital Marketing Strategist
Harrison Worden to Senior Digital Marketing Strategist
Congratulations to Callie and Harrison!
Callie Kessler to Digital Marketing Strategist
Harrison Worden to Senior Digital Marketing Strategist
Congratulations to Callie and Harrison!
August 25, 2025 at 3:02 PM
We’re so excited to announce two more well-deserved promotions on our marketing team:
Callie Kessler to Digital Marketing Strategist
Harrison Worden to Senior Digital Marketing Strategist
Congratulations to Callie and Harrison!
Callie Kessler to Digital Marketing Strategist
Harrison Worden to Senior Digital Marketing Strategist
Congratulations to Callie and Harrison!
New team members! We’re so excited to introduce you to Jorge and Annika!
Jorge Rivera-Colón is a Junior Marketing Analyst in our Buffalo office.
Annika Monfort is a Junior Graphic Designer in our Rochester office.
We’re thrilled to have them here!
Jorge Rivera-Colón is a Junior Marketing Analyst in our Buffalo office.
Annika Monfort is a Junior Graphic Designer in our Rochester office.
We’re thrilled to have them here!
August 21, 2025 at 1:58 PM
New team members! We’re so excited to introduce you to Jorge and Annika!
Jorge Rivera-Colón is a Junior Marketing Analyst in our Buffalo office.
Annika Monfort is a Junior Graphic Designer in our Rochester office.
We’re thrilled to have them here!
Jorge Rivera-Colón is a Junior Marketing Analyst in our Buffalo office.
Annika Monfort is a Junior Graphic Designer in our Rochester office.
We’re thrilled to have them here!
Need to modify your product feed in Google Merchant Center?
Using Attribution Rules lets you do so without directly touching your primary feed.
Director of Ecommerce Maggie Humphrey explains
how in her latest blog post.
cypressnorth.com/resources/gu...
Using Attribution Rules lets you do so without directly touching your primary feed.
Director of Ecommerce Maggie Humphrey explains
how in her latest blog post.
cypressnorth.com/resources/gu...
How to Use Attribution Rules in Google Merchant Center | Cypress North
Make changes in Google Merchant Center without touching your feed. Learn how to use attribution rules to help properly structure your campaigns.
cypressnorth.com
August 19, 2025 at 2:28 PM
Need to modify your product feed in Google Merchant Center?
Using Attribution Rules lets you do so without directly touching your primary feed.
Director of Ecommerce Maggie Humphrey explains
how in her latest blog post.
cypressnorth.com/resources/gu...
Using Attribution Rules lets you do so without directly touching your primary feed.
Director of Ecommerce Maggie Humphrey explains
how in her latest blog post.
cypressnorth.com/resources/gu...
We’re so excited to announce three recent promotions to our leadership team: Christine Zirnheld, Maggie Humphrey, and Kathleen Hagelberger!
We can’t wait to see how they continue to grow and lead our team’s efforts to improve performance for our clients.
We can’t wait to see how they continue to grow and lead our team’s efforts to improve performance for our clients.
August 12, 2025 at 7:00 PM
We’re so excited to announce three recent promotions to our leadership team: Christine Zirnheld, Maggie Humphrey, and Kathleen Hagelberger!
We can’t wait to see how they continue to grow and lead our team’s efforts to improve performance for our clients.
We can’t wait to see how they continue to grow and lead our team’s efforts to improve performance for our clients.
A CN Summer Celebration ☀️💚 We had a great time bringing everyone together last week for a special “First Friday” summer picnic!
Our team and their families had so much fun catching up, enjoying the beautiful weather, and celebrating our company’s 15-year milestone anniversary.
Our team and their families had so much fun catching up, enjoying the beautiful weather, and celebrating our company’s 15-year milestone anniversary.
August 5, 2025 at 5:39 PM
A CN Summer Celebration ☀️💚 We had a great time bringing everyone together last week for a special “First Friday” summer picnic!
Our team and their families had so much fun catching up, enjoying the beautiful weather, and celebrating our company’s 15-year milestone anniversary.
Our team and their families had so much fun catching up, enjoying the beautiful weather, and celebrating our company’s 15-year milestone anniversary.
Do you use gated content in your strategy?
In her latest blog, Callie Kessler breaks down the power of gated content and walks you through how to gate your content with tools like HubSpot.
cypressnorth.com/hubspot-trai...
In her latest blog, Callie Kessler breaks down the power of gated content and walks you through how to gate your content with tools like HubSpot.
cypressnorth.com/hubspot-trai...
Gated Content: What It Is & When to Use It | Cypress North
Are you incorporating gated content in your organic strategy? Learn when you should gate your content and how to do it with HubSpot.
cypressnorth.com
July 28, 2025 at 5:59 PM
Do you use gated content in your strategy?
In her latest blog, Callie Kessler breaks down the power of gated content and walks you through how to gate your content with tools like HubSpot.
cypressnorth.com/hubspot-trai...
In her latest blog, Callie Kessler breaks down the power of gated content and walks you through how to gate your content with tools like HubSpot.
cypressnorth.com/hubspot-trai...
Happy 716 Day from Cypress North! 🦬
We love working with clients around the world, but we’re so proud of our Buffalo roots.
We love working with clients around the world, but we’re so proud of our Buffalo roots.
July 16, 2025 at 1:56 PM
Happy 716 Day from Cypress North! 🦬
We love working with clients around the world, but we’re so proud of our Buffalo roots.
We love working with clients around the world, but we’re so proud of our Buffalo roots.
We had so much fun bringing our two offices together yesterday at the Rochester Red Wings game. Our team enjoyed the beautiful weather, shared some laughs, and celebrated with a Red Wings win! ⚾☀️
July 10, 2025 at 7:27 PM
We had so much fun bringing our two offices together yesterday at the Rochester Red Wings game. Our team enjoyed the beautiful weather, shared some laughs, and celebrated with a Red Wings win! ⚾☀️
We're so excited to announce two more well-deserved promotions on our Cypress North team:
Elizabeth Sarro to Senior Digital Marketing Manager
Lane Howard to Senior Graphic Designer
Congratulations to Lane and Elizabeth! We can’t wait to see you shine in these new roles!
Elizabeth Sarro to Senior Digital Marketing Manager
Lane Howard to Senior Graphic Designer
Congratulations to Lane and Elizabeth! We can’t wait to see you shine in these new roles!
July 9, 2025 at 1:02 PM
We're so excited to announce two more well-deserved promotions on our Cypress North team:
Elizabeth Sarro to Senior Digital Marketing Manager
Lane Howard to Senior Graphic Designer
Congratulations to Lane and Elizabeth! We can’t wait to see you shine in these new roles!
Elizabeth Sarro to Senior Digital Marketing Manager
Lane Howard to Senior Graphic Designer
Congratulations to Lane and Elizabeth! We can’t wait to see you shine in these new roles!
Traditional ecommerce search ads are dying,
In her latest Search Engine Land blog, Maggie Humphrey explains the evolution of ecommerce in Google Ads.
searchengineland.com/the-decline-...
In her latest Search Engine Land blog, Maggie Humphrey explains the evolution of ecommerce in Google Ads.
searchengineland.com/the-decline-...
The decline of ecommerce search ads: Are shopping campaigns to blame?
Traditional search ads are losing ground as Google doubles down on Shopping. Adjust your ecommerce advertising strategy before it's too late.
searchengineland.com
July 3, 2025 at 1:50 PM
Traditional ecommerce search ads are dying,
In her latest Search Engine Land blog, Maggie Humphrey explains the evolution of ecommerce in Google Ads.
searchengineland.com/the-decline-...
In her latest Search Engine Land blog, Maggie Humphrey explains the evolution of ecommerce in Google Ads.
searchengineland.com/the-decline-...
AI is reshaping digital marketing as we know it.
What’s next for PPC and SEO? Greg Finn joined the @withcandour.co.uk podcast to share his thoughts on how to adapt.
Watch the full episode:
withcandour.co.uk/podcast/will...
What’s next for PPC and SEO? Greg Finn joined the @withcandour.co.uk podcast to share his thoughts on how to adapt.
Watch the full episode:
withcandour.co.uk/podcast/will...
Will SEO and Google Ads be killed by AI search engines?
Jack Chambers-Ward is joined by Greg Finn to discuss what the next five years will look like for PPC Google Ads, SEO, and digital marketing as a whole.
withcandour.co.uk
June 27, 2025 at 5:16 PM
AI is reshaping digital marketing as we know it.
What’s next for PPC and SEO? Greg Finn joined the @withcandour.co.uk podcast to share his thoughts on how to adapt.
Watch the full episode:
withcandour.co.uk/podcast/will...
What’s next for PPC and SEO? Greg Finn joined the @withcandour.co.uk podcast to share his thoughts on how to adapt.
Watch the full episode:
withcandour.co.uk/podcast/will...
We loved being back in person at #SMXAdvanced last week!
It was great to see familiar faces, make new connections, and watch our team in action with Shep sharing insights on lead gen strategies and @gregfinn.bsky.social moderating thoughtful discussions.
It was great to see familiar faces, make new connections, and watch our team in action with Shep sharing insights on lead gen strategies and @gregfinn.bsky.social moderating thoughtful discussions.
June 20, 2025 at 7:45 PM
We loved being back in person at #SMXAdvanced last week!
It was great to see familiar faces, make new connections, and watch our team in action with Shep sharing insights on lead gen strategies and @gregfinn.bsky.social moderating thoughtful discussions.
It was great to see familiar faces, make new connections, and watch our team in action with Shep sharing insights on lead gen strategies and @gregfinn.bsky.social moderating thoughtful discussions.
Do you want to use custom labels to help your #GoogleShopping campaigns?
In her latest guide, Director of Ecommerce Maggie Humphrey explains how to use them effectively to boost your shopping campaigns.
cypressnorth.com/resources/gu...
In her latest guide, Director of Ecommerce Maggie Humphrey explains how to use them effectively to boost your shopping campaigns.
cypressnorth.com/resources/gu...
How To Use Custom Labels For Google Shopping | Cypress North
Custom labels can be a game-changer for ecommerce advertisers. Learn why you should use them and how to set them up to boost your shopping campaigns.
cypressnorth.com
June 18, 2025 at 9:16 PM
Do you want to use custom labels to help your #GoogleShopping campaigns?
In her latest guide, Director of Ecommerce Maggie Humphrey explains how to use them effectively to boost your shopping campaigns.
cypressnorth.com/resources/gu...
In her latest guide, Director of Ecommerce Maggie Humphrey explains how to use them effectively to boost your shopping campaigns.
cypressnorth.com/resources/gu...
Say hello to the newest members of the CN team! 👋
We’re so excited to welcome Chiara, Gracie, Nate, and Amy to Cypress North! They’re already doing great work and we can’t wait to see them grow!
We’re so excited to welcome Chiara, Gracie, Nate, and Amy to Cypress North! They’re already doing great work and we can’t wait to see them grow!
June 13, 2025 at 5:14 PM
Say hello to the newest members of the CN team! 👋
We’re so excited to welcome Chiara, Gracie, Nate, and Amy to Cypress North! They’re already doing great work and we can’t wait to see them grow!
We’re so excited to welcome Chiara, Gracie, Nate, and Amy to Cypress North! They’re already doing great work and we can’t wait to see them grow!