What you also forget is this is literally Jaguars last throw of the dice. I don't think they have paid their way in 50 years, and this new start means they have no commonality with Landrover at all. This fails they will be sold or shut down, so taking such a risk is pure stupidity.

You're obviously not speaking from a place of knowledge.

The only company that has really managed to even break into Jaguars current market is Lexus... Everyone else has pretty much failed.

To go up a level? Even Mercedes failed with Maybach.

You establish a USP. You don't alienate your potential client base...

We shall see, but i think you've spent too much time sniffing your own farts.... After all, the richest man in the world was singularly unimpressed...

They've stated they're targeting Bentley with the reinvented jaguar.

That in itself is pretty unlikely...

Third Jaguar still have a piece point of about £150000 and are targeting the ultra luxury market. Their target competitors are the likes of Bentley.

I'm feeling generous so I'll explain.

First off you obviously know nothing about the situation so you look like an idiot.

Second Jaguar and binning they're entire range and have no cars currently for sale in the UK. The new range is all electric in a bespoke platform....

The fundamental shift in perception is the problem

You know literally nothing about this, do you?

Best keep quiet, eh?

Noone cares what you think you stupid twat....

Seeing as everyone is shitting on it they've repositioned it away from, well, everything.

Who do you think drives Bentley's, because that's the price point they're targeting.

Well the still have the Rover brand of they've fucked Jaguar irrevocably.

Define what you mean by 'bigots'. Because calling something that is shit out as shit is not bigoted.

Trying to crush other people's opinion actually makes you the bigot

How any because it's a shit ad, does not represent Jaguar in any known form and inexplicably contains only androgens

There are no cars currently

Who isn't these days?

Yes officer - this one needs their hard drive checked... Might as well warm up the wood chipper while you're there

Lol just like Reddit..... Grow the fuck up

Well that's novel and not spending anyone has ever thought of... But we're doing both