📢 New publication on the positioning of executives on LinkedIn. We analyze more than 4'500 posts of CEOs and CEOs of EURO STOXX 50 companies and find distinct communicator profiles (re. content, timing, frequency, audiences and engagement).
🔗 www.emerald.com/ccij/article...

We find that about half of the surveyed Twitch users post political content at least occasionally. However, quite a few Twitch users dislike politics on the platform, many streamers avoid political content. So who posts political content? 4/

Almost 2/3 of our sample see political content on the platform at least occasionally. Even in the process of conducting this study, we realized that many still underestimate the importance of Twitch for political communication. 3/

We find that about 20% of our (quota) sample use Twitch. Most studies of Twitch understandably focus on gaming. But more & more influencers, journalists & politicians use the platform. So what about politics? 2/

Partisan sorting & polarization plays a role as well. Trumps barrage of nonsense gave rise to an entire fact-checking cottage industry & the fight for truth became a rallying cry in many major institutions. Did that convince Trump supporters? No, it deepened their partisan animosity/lowered trust

Let me kick off my Bluesky experience by advertising this book launch event 👇🏼 My great co-author Giulia Ranzini will be there to present our chapter. I think neither Sabine nor Philipp are here yet to post this, they deserve all the credit though - for the event and the fantastic handbook 👏🏼