10/10 pitch. No room for improvement.

You won't believe this fact about clickbait. The second sentence will get you thinking.

9. Juxtaposition.

Break expectations by pairing two things that don’t go together. Big to small. Complex to simple.

Example “Grandma plays Grand Theft Autio V” or “$4 gourmet meals at home”

8. Provoking questions.

If a viewer knows the outcome, they have almost no desire to click. Appeal to curiosity.

Instead of “Understanding Curves! The best way to brighten images in Photoshop” make it “How professional photographers brighten images in Photoshop”

7. Sell the outcome.

People are more attracted to the outcome than the steps needed to get there.

Instead of “7 ways to get better at math” make it “The 7-part formula math students use to score over 90% on exams”

6. Include numbers.

The bigger, the better, and be specific. Rounded numbers can look fake. Exact numbers create trust.

Instead of “How I make $60k a month” make it “I made $57.6k a month after applying these 3 business systems” or “The strategy behind 1.12 billion views”

5. Appeal to self-interest.

The most important thing to a viewer, is themself. Make it about them. Easiest topics are getting people closer to something they want, or to reduce their pain.

Example “The simple way I email clients to double my pay” or “3 simple habits to immediately reduce stress”

4. Show trust.

The vast majority of people who see your videos don’t know you. Show why you’re the right person by adding past experiences and accomplishments.

“How a plumber of 57 years unclogs a sink” will create more desire than “How to unclog a sink”

3. Deep insight.

Give the viewer an additional layer to discover, specific insight, or information that’s out of their reach.

Make it “9 overlooked thumbnail tactics (even top creators miss)” or “The exact moment Trudeau knew he had to resign”

2. Call out the exact audience.

The more you can address your audience, the easier the algorithm can target them.

“How I saved $1,237 a month as a university student” instead of “Money saving tips for school”

1. Be specific.

Viewers want to know what they’re getting. If there’s an opportunity to be specific, take it.

Instead of “Pro tips to become better at soccer” make it “7 tactics pro soccer players use to perfect their dribbling.”

Even the best video can fail without a good title.

Mix and match these 9 elements to create your next YouTube title.

9 elements that create unbeatable YouTube titles in 2025 (with examples)🧵

This 2000's beer commercial summarizes everything I have to say about America absorbing Canada.

Two ways to use AI to grow your YouTube channel right now.

1) Use AI to give you a table of video ideas showing average monthly search potential and market saturation. Find ideas that have high search with low saturation. Then, ask AI to expand on those ideas.

I use ChatGPT for this.

YouTube is hosting a podcast Ask Me Anything on December 12th. It'll be a great learning moment with valuable insights into podcasting on YouTube.

Register here: podcasts.withyoutube.com/events/podca...

You know how they say "consistency is important" on YouTube?

🌟It's more important that the quality of the content is consistent, more than the posting times.

To give numbers to the point, a channel I manage had 200% growth - during the time we missed several weeks of posting.