Chantelle - Copywriting Coach
@copywritingcoach.bsky.social
Sales Copywriter + Copywriting Coach.
Neurospicy Word Nerd. I help businesses write copy and copywriters do business 👩🏼💻😍
https://www.choicewordsbychantelle.com/paid-to-write
Neurospicy Word Nerd. I help businesses write copy and copywriters do business 👩🏼💻😍
https://www.choicewordsbychantelle.com/paid-to-write
You can’t have an amorphous story. It won’t sell. It’s confusing.
Choose a narrative that’s ABOUT something (and someone) specific.
Choose a narrative that’s ABOUT something (and someone) specific.
December 13, 2024 at 1:20 PM
You can’t have an amorphous story. It won’t sell. It’s confusing.
Choose a narrative that’s ABOUT something (and someone) specific.
Choose a narrative that’s ABOUT something (and someone) specific.
That December ADHD entrepreneur urge to burn it all down and start again.
December 13, 2024 at 1:19 PM
That December ADHD entrepreneur urge to burn it all down and start again.
Overthinking your headline? Use this formula: [Problem] + [Solution] + [Emotion].
December 13, 2024 at 7:43 AM
Overthinking your headline? Use this formula: [Problem] + [Solution] + [Emotion].
Your audience doesn’t care about your process. They care about the result.
December 12, 2024 at 3:46 PM
Your audience doesn’t care about your process. They care about the result.
The secret to great copy? Stop writing for “everyone” and write for *one person*.
December 11, 2024 at 3:18 PM
The secret to great copy? Stop writing for “everyone” and write for *one person*.
Writing copy for an industry you know nothing about? Research like a journalist, write like a customer.
December 11, 2024 at 1:32 PM
Writing copy for an industry you know nothing about? Research like a journalist, write like a customer.
Client: Can we make it pop more?
Me: Popcorn? Pop music? Elaborate.
Me: Popcorn? Pop music? Elaborate.
December 11, 2024 at 9:02 AM
Client: Can we make it pop more?
Me: Popcorn? Pop music? Elaborate.
Me: Popcorn? Pop music? Elaborate.
Copy that connects isn’t about *perfection*. It’s about *authenticity*.
December 10, 2024 at 11:14 AM
Copy that connects isn’t about *perfection*. It’s about *authenticity*.
Think your copy is too simple? Good. That means it’s easy to read. Keep it that way.
December 10, 2024 at 10:46 AM
Think your copy is too simple? Good. That means it’s easy to read. Keep it that way.
Copywriting myth: You need to sound professional.
Truth: You need to sound HUMAN.
Truth: You need to sound HUMAN.
December 9, 2024 at 1:57 PM
Copywriting myth: You need to sound professional.
Truth: You need to sound HUMAN.
Truth: You need to sound HUMAN.
You will pry the em dash from my cold, *dead* hands. Love, ADHD Copywriters everywhere.
December 9, 2024 at 8:30 AM
You will pry the em dash from my cold, *dead* hands. Love, ADHD Copywriters everywhere.
Your audience doesn’t need more features—they need to feel *understood*.
December 9, 2024 at 8:23 AM
Your audience doesn’t need more features—they need to feel *understood*.
Copy that connects:
1. Speaks their language
2. Solves their problem
3. Sparks an emotional reaction.
1. Speaks their language
2. Solves their problem
3. Sparks an emotional reaction.
December 8, 2024 at 11:28 PM
Copy that connects:
1. Speaks their language
2. Solves their problem
3. Sparks an emotional reaction.
1. Speaks their language
2. Solves their problem
3. Sparks an emotional reaction.
Struggling to write a headline that pops? Try this: focus on curiosity, urgency, or a clear benefit. Done. ✅
December 8, 2024 at 11:27 PM
Struggling to write a headline that pops? Try this: focus on curiosity, urgency, or a clear benefit. Done. ✅
Copywriters, what’s the most *chaotic* brief you’ve ever received? Bonus points if it includes the words ‘fun and professional.’
December 8, 2024 at 8:53 PM
Copywriters, what’s the most *chaotic* brief you’ve ever received? Bonus points if it includes the words ‘fun and professional.’
What’s your favourite kind of copy to write? Mine: sales emails that don’t *sound* like sales emails. Yours?
December 7, 2024 at 3:07 PM
What’s your favourite kind of copy to write? Mine: sales emails that don’t *sound* like sales emails. Yours?
The moment you stop taking edits personally, your copywriting career gets easier. What’s the harshest feedback you’ve ever received (that turned out to be right)?
December 7, 2024 at 10:03 AM
The moment you stop taking edits personally, your copywriting career gets easier. What’s the harshest feedback you’ve ever received (that turned out to be right)?
Copywriting isn’t about being clever. It’s about being clear. What’s one ‘clever’ turn of phrase you’ve seen recently that made you cringe?
December 7, 2024 at 6:40 AM
Copywriting isn’t about being clever. It’s about being clear. What’s one ‘clever’ turn of phrase you’ve seen recently that made you cringe?
Wanted to sign up for a course on a monthly plan - my fiancé suggested I find the money by subscriptions I’m not using.
I found DOUBLE the money each month in subscriptions I’m paying for and not using 🤦🏼♀️
ADHD tax anyone? 👀
I found DOUBLE the money each month in subscriptions I’m paying for and not using 🤦🏼♀️
ADHD tax anyone? 👀
December 6, 2024 at 10:02 PM
Wanted to sign up for a course on a monthly plan - my fiancé suggested I find the money by subscriptions I’m not using.
I found DOUBLE the money each month in subscriptions I’m paying for and not using 🤦🏼♀️
ADHD tax anyone? 👀
I found DOUBLE the money each month in subscriptions I’m paying for and not using 🤦🏼♀️
ADHD tax anyone? 👀
Freelancers: Are you charging for *thinking time* or just the time your fingers are on the keyboard? (Spoiler: You should be.)
December 6, 2024 at 5:19 PM
Freelancers: Are you charging for *thinking time* or just the time your fingers are on the keyboard? (Spoiler: You should be.)
Every freelancer has had that ‘Oh sh*t, I undercharged’ moment. What’s yours? (Bonus points for wild stories!)
December 5, 2024 at 5:53 PM
Every freelancer has had that ‘Oh sh*t, I undercharged’ moment. What’s yours? (Bonus points for wild stories!)
Question for the room: What’s your go-to way to handle late-paying clients? Asking for… everyone.
December 5, 2024 at 5:14 PM
Question for the room: What’s your go-to way to handle late-paying clients? Asking for… everyone.
Discuss 👉🏻 Exposure is freelancing’s dirtiest word. If your work is good enough to showcase, it’s good enough to pay for.
Agree? Disagree? Let’s chat.
#copywriters #copywriting #freelancers
Agree? Disagree? Let’s chat.
#copywriters #copywriting #freelancers
December 4, 2024 at 2:38 PM
Discuss 👉🏻 Exposure is freelancing’s dirtiest word. If your work is good enough to showcase, it’s good enough to pay for.
Agree? Disagree? Let’s chat.
#copywriters #copywriting #freelancers
Agree? Disagree? Let’s chat.
#copywriters #copywriting #freelancers
Freelance truth: Your best clients won’t ask for discounts.
They’ll ask when you can start.
Stop bending over backwards for people who don’t value your work.
They’ll ask when you can start.
Stop bending over backwards for people who don’t value your work.
December 4, 2024 at 2:29 PM
Freelance truth: Your best clients won’t ask for discounts.
They’ll ask when you can start.
Stop bending over backwards for people who don’t value your work.
They’ll ask when you can start.
Stop bending over backwards for people who don’t value your work.
AI isn’t going to take your job.
But copywriters who know how to use AI?
You bet your ass THEY will. 👀
But copywriters who know how to use AI?
You bet your ass THEY will. 👀
December 4, 2024 at 1:08 PM
AI isn’t going to take your job.
But copywriters who know how to use AI?
You bet your ass THEY will. 👀
But copywriters who know how to use AI?
You bet your ass THEY will. 👀