It is interesting to observe that in times of rapid change, the problem is often not change itself, but the ability to embrace it and transform ourselves. Flexibility and agility is a strategic success factor in life, in business, and in marketing.

#marketing #copywriter

It's astonishing how many 'creative' texts are wanted, while the essential aspect of razor-sharp positioning in the right context is completely overlooked.

#copywriter #marketing

If you asked me which names come spontaneously in my mind as true copywriting legends, it would be: Gary Halbert, Gary Bencivenga, Clayton Makepeace, Eugene Schwartz, and Dan Kennedy. Of course, there are many other good names, but the input from these gentlemen is fundamental.

#copywriter

Longevity Day! 🙂 Once again, my long-standing passion for longevity meets a great project focused on the same topic. I'm always amazed by the sheer momentum and how heavily this niche is being invested in.

#copywriter #longevity

The internet is currently a garbage pile of boring or inaccurate content, all desperately vying for attention. Wading through it is simply exhausting for most people. That’s why, in business, remember: Content has become cheap – but real connection is invaluable.

#marketing

How true, how true! >>One of the great challenges in this world is knowing enough about a subject to think you're right, but not enough about the subject to know you're wrong.<< – Neil deGrasse Tyson -

#wisdom

Cutting through the noise of the digital world to reach customers isn’t a matter of simply shouting louder.

Doing things in a certain way is the science that makes one person thrive while another stagnates — under identical market conditions.

#copywriting #marketing

Nowadays, marketing and advertising cookies disappear from users’ devices faster—thanks to stricter data protection laws—than the chocolate cookies from the office desk in the shared workspace. ;-)

#marketing #advertising

In our field, there are two types of experts: those who develop brilliant products, and those who know how to communicate them to the market clearly and effectively with the right positioning story.

#copywriter #marketing

You think copywriting is just about writing?
Here’s what a copywriter also is: marketer, salesperson, storyteller, researcher, communicator, strategist – and a behavioral psychologist (sort of). All of that comes together to achieve truly effective results.

#copywriter #marketing

Today I was reminded of the thesis that focus is the new IQ. There is indeed some truth to that. The attention span of the masses is now just a few seconds, and the ability to focus is steadily disappearing.

#focus