RP Copywriter
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copywriter24.bsky.social
RP Copywriter
@copywriter24.bsky.social
Passionierter Copywriter und Longevity-Nerd. Stehe auf Authentizität, Originalität, messerscharfe Positionierung, tiefes Zielgruppenverständnis – und kein KI-Geplapper. Auch English zu Deutsch. 30+ Jahre Erfahrung in Kundenkommunikation. #copywriter
It is interesting to observe that in times of rapid change, the problem is often not change itself, but the ability to embrace it and transform ourselves. Flexibility and agility is a strategic success factor in life, in business, and in marketing.

#marketing #copywriter
August 14, 2025 at 2:45 PM
It's astonishing how many 'creative' texts are wanted, while the essential aspect of razor-sharp positioning in the right context is completely overlooked.

#copywriter #marketing
June 16, 2025 at 10:03 AM
If you asked me which names come spontaneously in my mind as true copywriting legends, it would be: Gary Halbert, Gary Bencivenga, Clayton Makepeace, Eugene Schwartz, and Dan Kennedy. Of course, there are many other good names, but the input from these gentlemen is fundamental.

#copywriter
June 2, 2025 at 7:27 AM
Longevity Day! 🙂 Once again, my long-standing passion for longevity meets a great project focused on the same topic. I'm always amazed by the sheer momentum and how heavily this niche is being invested in.

#copywriter #longevity
May 26, 2025 at 7:56 AM
The internet is currently a garbage pile of boring or inaccurate content, all desperately vying for attention. Wading through it is simply exhausting for most people. That’s why, in business, remember: Content has become cheap – but real connection is invaluable.

#marketing
May 19, 2025 at 6:05 AM
How true, how true! >>One of the great challenges in this world is knowing enough about a subject to think you're right, but not enough about the subject to know you're wrong.<< – Neil deGrasse Tyson -

#wisdom
May 15, 2025 at 3:54 PM
Cutting through the noise of the digital world to reach customers isn’t a matter of simply shouting louder.

Doing things in a certain way is the science that makes one person thrive while another stagnates — under identical market conditions.

#copywriting #marketing
May 15, 2025 at 6:16 AM
Nowadays, marketing and advertising cookies disappear from users’ devices faster—thanks to stricter data protection laws—than the chocolate cookies from the office desk in the shared workspace. ;-)

#marketing #advertising
May 7, 2025 at 6:20 AM
In our field, there are two types of experts: those who develop brilliant products, and those who know how to communicate them to the market clearly and effectively with the right positioning story.

#copywriter #marketing
May 4, 2025 at 7:45 AM
You think copywriting is just about writing?
Here’s what a copywriter also is: marketer, salesperson, storyteller, researcher, communicator, strategist – and a behavioral psychologist (sort of). All of that comes together to achieve truly effective results.

#copywriter #marketing
April 30, 2025 at 7:45 AM
Today I was reminded of the thesis that focus is the new IQ. There is indeed some truth to that. The attention span of the masses is now just a few seconds, and the ability to focus is steadily disappearing.

#focus
April 28, 2025 at 12:43 PM