A small comic about a brief that tried to run away - and the creative clarity that finally tamed it.

🔗 Full midweek drop 👉 copywritingwithcharacter.wordpress.com/2026/02/11/m...

Three small edits - stronger verbs, clearer emotion, cleaner structure - can make your copy more clickable without adding any sales pressure.

A practical breakdown with examples across UK industries.

Read here 👉 copywritingwithcharacter.wordpress.com/2026/02/09/3...

This episode explores a simple idea: attention spans didn’t shrink - standards rose.

I break down why audiences still engage deeply with content that’s clear, intentional, and worth their time.

A short listen on the mechanics of modern attention & the craft behind meaningful content.

Link in bio.

The smallest words often cause the biggest problems.

“Very” is one of them - a quiet diluter that weakens headlines instead of strengthening them.

Remove it, choose a sharper word, and the sentence snaps back into focus.

Read my insight 👉 copywritingwithcharacter.wordpress.com/2026/02/04/m...

“Short attention spans” aren’t killing engagement. Lazy writing is.

Long-form content is thriving when it actually earns attention.

I’ve published a deep dive on the real problem (spoiler: it’s not the audience) + how to write copy people stick with.

Live on the blog.

Working at the intersection of B2B marketing, copywriting, and blog‑led brand building - exploring how words shape perception, trust, and growth.

If you’re into thoughtful takes on content strategy, storytelling craft, and the mechanics of meaningful marketing, you’re in the right place.