Copy That Lands
@copythatlands.bsky.social
Why “fine” copy fails — and what actually works. Patterns, frameworks, and insights for copy that lands.
Fine copy explains. Felt copy makes readers stop, lean in and care.
January 19, 2026 at 5:44 PM
Fine copy explains. Felt copy makes readers stop, lean in and care.
Fine: “Our software helps small businesses manage their finances.”
Felt: “Stop losing hours on tedious finance work — organize, automate and breathe again.”
Felt: “Stop losing hours on tedious finance work — organize, automate and breathe again.”
January 19, 2026 at 5:44 PM
Fine: “Our software helps small businesses manage their finances.”
Felt: “Stop losing hours on tedious finance work — organize, automate and breathe again.”
Felt: “Stop losing hours on tedious finance work — organize, automate and breathe again.”
Fine copy = safe, polite, technically correct. Survives meetings → ignored by readers.
January 19, 2026 at 5:42 PM
Fine copy = safe, polite, technically correct. Survives meetings → ignored by readers.